Helping you start smart and scale your side hustle fast.

Hello, my name is Lou Reyes, and I'm the creator and host of the Side Hustle Rules YouTube channel—your trusted source for side hustle ideas, business tips, and entrepreneur success strategies. Throughout my career, I’ve built multiple businesses—including the Over50tv YouTube channel, a chain of business-to-business magazines, a weekly newspaper, two national trade show companies, a weekly radio program, and nearly a dozen other ventures. All of them began as side hustles.

ABOUT OVER50TV:
Over50tv, LLC is a multi-channel media company producing content that viewers, members, and event attendees find unique, compelling, and essential to their personal and professional success. It is also the parent company of Side Hustle Rules, a platform dedicated to helping aspiring entrepreneurs launch profitable side hustles, grow small businesses, and achieve financial freedom.