Beyond the Headache: Rethinking CRM in an AI-Obsessed World

CX is not a sprint - it is a marathon run for patient Enthusiasts

The CRM for a new era - how will it look like?

SAP CX: All set or room for improvement? w/Robert Geppert

CRM – Quo vadis? Still alive, obsolete or becoming killed by AI?

Own managed Clouds, Digital Sovereignty, SAP CRM Potential follow ups and useful AI for CX

How relevant are CDPs in the Age of AI?

AI -Transformation - The real gamechangers - from midmarket to enterprise - make it successful !

The ongoing AI development. Do we still need a break to take a deep breath? w/ Dan Miller

Can CRM get back on track? Does it need to?

Is a suite good for CX?

CX around the globe - it's all the same, right?

The Impact of AI on Advertising

Customer Service beyond AI

The Value of AI for Effective Advertising

Reimagining Commerce

Unpacking CRM Technology: Understanding Implementation Failures and User Adoption Challenges

Changing the future of work with AI

Zoho News - Live from ZohoDay 2025

CRMKonvo: Live from the SugarCRM Analyst Summit

ERP and CX: A Collision Course or Perfect Pairing?

Analysts Gone Wild | Amazing Enterprise Stories | Jan 2025

Forecasts for 2025: No Major IT Trend Without AI The most important business cases

AI and CX: A German perspective

AI Agents—Where are WE headed? And where will WE be?

Bursting the Bubble of Programmatic Advertising

The great AI debate continues Take 4. Agentic AI, Regulations + pre-gen AI

Inside Analyst Relations: Top AR Pros Reveal 2024 Strategies, AI Insights & Event Hacks!

Leveraging "Jobs to be Done" (JTBD) for Enhanced Customer Experience

Merlin Magic by CPQ: CPQ + AI for an Optimal Customer Journey

Customer Experience in the Age of AI

5 core findings of the ADITO CRM Study and the ongoing development towards 2025

Explainer videos in the customer journey - How to explain things simply smart + successful

CRM and the historic development - from analytics, data driven, to CeX, CEM and hopefully Me-X

“Hyper-Personalization” - Why? How? Where? Some Successful implementations and results

ROI and benefit driven Digitalization and AI projects - some observations

The myth on customer satisfaction indices during the customer journey - a study and results

AI Hype Unveiled: Usability, Future Insights, and the Real Deal

Update on the Starter Editions - Development, Markets, Partners, and the UI refresh w/Kris Billmaier

Application Modernization Failures

The GREAT AI Debate continues: Will Generative AI finally generate RoI?

Quo Vadis Enterprise Software

CX rocks - in which direction does SAP CX and CRM develop?

GTM for scale-ups - how to do it right

Successful Digitalization, Transformation and Personalization How to do it right

What does a holistic go-to-market tech stack look like, to drive growth and success?

Sales Operations done right

The SAP AI way - from Joule to Apple - a new SAP feeling with useful built in benefits

Future AI ecosystems and sector focus - How will CX develop and change?

Is it time for gen AI to take a gap year?

The Great AI Debate - Take 3

CX in LATAM - how it is different and how to navigate this!

SMB Trends 2024: Workplace, Technology +Alignment to Invest

Customer Benefit optimization through strong partnerships

What is the impact of gen AI on the CMS?

Action-oriented CRM what is it and cui bono?

AI in Personalisation: Beyond the Hype

Unlocking the Power of Fairs and "In-person Events": Essential for software decision making process

CRM-Manifesto - how to go for a successful CX project

The funnel is dead! Long live the funnel!