IDEA GENERATION
Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again?
We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come.
Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. And in no coincidence, the brand about creative entrepreneurship is itself an independent exercise in creative entrepreneurship. We’ve got a whole slate of exciting new products cooking, but kindly enjoy our first salvo for now! And please, if you’ve ever had a big idea or dreamed of building a business on the back of your creativity, join us on this ride.
Welcome to IDEA GENERATION.
IDEA GENERATION
NEW EPISODE with designer Willy Chavarria is out now 💡💡💡
He breaks down the economics of a runway show (seats can cost $15,000?!), discusses collaborating with Kendrick, and proclaims Doechii as the Best Dressed Rapper in the game right now.
2 months ago | [YT] | 4
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IDEA GENERATION
NEW EPISODE with writer, actor and producer Lena Waithe 💡💡💡
"If you aren't catching body blows, I don't know if the work is doing its job. I don't desire to make work that everyone likes. I have no desire to pacify the audience. I’d rather be hated than stifled."
4 months ago | [YT] | 8
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IDEA GENERATION
IDEA GENERATION is back for Season 5 💡💡💡
This week we sat down with sneaker designer Jae Tips to talk about his footwear journey from working the floors of Foot Locker to designing his own collaborations with Saucony. This one is full of gems for anyone interested in fashion, sneakers, or entrepreneurship in general.
5 months ago | [YT] | 10
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IDEA GENERATION
SEASON 4 PREMIERE WITH JOE BUDDEN IS OUT NOW 💡💡💡
From his career as a rapper, to reality TV, to hosting Everyday Struggle... Budden has lived many lives in hip hop and media.Those passions finally converged as he built a podcast empire on his commentary of the genre, and established himself as the leading voice in hip-hop media... and it all started with one idea.
1 year ago | [YT] | 6
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IDEA GENERATION
a gem from Mike Amiri 💡
1 year ago | [YT] | 476
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IDEA GENERATION
The three rules for business and life, according to businessman Charles Munger.💡
1 year ago | [YT] | 300
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IDEA GENERATION
Let’s manifest some of those 2024 goals right here 💡
1 year ago | [YT] | 53
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IDEA GENERATION
I can't overstate what a pleasure it was talking to Killer Mike. Beyond being an absolute beast behind the mic, dude is such a dynamic thinker and his heterodox approach to music, politics and life is both refreshing and challenging. No sounds or ideas go untested, and whether you love his work, or agree with his beliefs, you have to respect the coherence of his POV and his commitment to constant elevation.
MICHAEL is easily my favorite album of 2023 (so far, of course) and it's inspiring to see a man of 48 years-old who continues to push himself to new depths of emotional candor, and his craft to new levels of technical innovation in the name of art, of greatness, and of personal growth. If interrogating any of the aforementioned topics sounds interesting, kindly watch our full conversation with Mike out now.
2 years ago | [YT] | 110
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IDEA GENERATION
From his parents garage in Lakewood, NJ, armed with nothing but an airbrush compressor and a head full of ideas and angst, Marc Eckō grew a custom t-shirt business into a global brand: ECKŌ UNLTD. And then he built and acquired G-Unit, Zoo York, Avirex, Cut-N-Sew and ECKŌ Red. And because that wasn’t ambitious enough, he also broke into gaming with the million-seller ‘Getting Up’, and disrupted publishing with COMPLEX.
Which is right around when I first met him. Standing at adjacent urinals in the Men’s Bathroom at COMPLEX. It was my second day and Marc happened to pull up next to me. Despite having 500+ employees at that point, Marc, being the generous gentleman that he is, introduced himself with an elbow bump and welcomed me to the team. I tried to answer as I stared straight ahead harder than I’ve ever stared. Thankfully, our relationship would get a lot less awkward from there, lol, and a year later, at the behest of Rich Antoniello, he and Rich would promote me to EiC.
And from that perch I got to witness ECKŌ achieve its peak, and, as marketplace pressures collided with internal tensions and The Great Recession, also its unraveling. TBH, it was brutal. But where most would’ve folded, Marc just piloted as graceful an emergency landing as possible, extricated himself, and took COMPLEX.
From the trenches alongside Rich, Mok, myself + the PLEX team, Marc helped us scale—creating + leading COMPLEXCon, among other initiatives—from a bimonthly mag to a multifaceted entertainment company to an eventual 9-figure acquisition.
And then, having done the impossible, and done it twice, Marc channeled his endless curiosity into reforming our national education system at the NGO’s XQ and The Emerson Collective. And he’s just getting started!
So yeah, there’s no way for me to articulate how much I admire Marc—as a creative, as an entrepreneur, and, most importantly, as a man. Or how grateful I am to him for the role he’s played in my life. So please consider this episode of IDEA GENERATION my effort to express all of that, and to gift our audience with Marc’s candor, conviction and clarity of vision. Episode out now!
2 years ago | [YT] | 139
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IDEA GENERATION
IG Gang! If you're interested in learning more about our faithful founder and host, NCB, check out his latest interview with @CampGagnon. Almost 5 hours of incredible stories, information, and insights into our legendary leader. Check it out!
2 years ago | [YT] | 17
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