Imagine you're at a movie theater in India, where the popcorn sizes are: small for ₹270, medium for ₹350, and large for ₹430. The medium tub acts as a 'decoy'—it’s priced close to the large but offers less popcorn. Most people end up choosing the large tub, as it seems like a better deal for just ₹80 more. This not only makes the large option look more valuable but can also lead you to consume more popcorn than you initially planned.
This pricing strategy is used in many places. For example, at coffee shops, you might see a small coffee for ₹220, a medium for ₹270, and a large for ₹330. The medium serves as the decoy, making the large seem like a great deal for just ₹60 more, even if you didn’t plan to drink that much coffee. Similarly, at fast food joints, you might find a small soda for ₹70, a medium for ₹90, and a large for ₹100. The medium cup is positioned as the decoy to make the large seem like a bargain for just ₹10 more.
Decoy pricing not only influences us to spend a bit more but also to consume more than you originally intended. The larger options often come with additional calories, sugar, caffeine, or salt, which can have long-term effects on your health. Being aware of these strategies can help you make more mindful choices and maintain a healthier lifestyle.
I have seen many food brands these days claiming to be a ‘Healthy Snack’ or ‘Healthy Beverage’ just because they have some healthy ingredients in them in minuscule amounts.
They can be highly processed foods with unhealthier nutrient profiles. It’s crucial to go through the #foodlabels and #ingredientlist thoroughly, and make mindful choices.
FoodSmarto
FoodSmarto
Imagine you're at a movie theater in India, where the popcorn sizes are: small for ₹270, medium for ₹350, and large for ₹430. The medium tub acts as a 'decoy'—it’s priced close to the large but offers less popcorn. Most people end up choosing the large tub, as it seems like a better deal for just ₹80 more. This not only makes the large option look more valuable but can also lead you to consume more popcorn than you initially planned.
This pricing strategy is used in many places. For example, at coffee shops, you might see a small coffee for ₹220, a medium for ₹270, and a large for ₹330. The medium serves as the decoy, making the large seem like a great deal for just ₹60 more, even if you didn’t plan to drink that much coffee. Similarly, at fast food joints, you might find a small soda for ₹70, a medium for ₹90, and a large for ₹100. The medium cup is positioned as the decoy to make the large seem like a bargain for just ₹10 more.
Decoy pricing not only influences us to spend a bit more but also to consume more than you originally intended. The larger options often come with additional calories, sugar, caffeine, or salt, which can have long-term effects on your health. Being aware of these strategies can help you make more mindful choices and maintain a healthier lifestyle.
#foodmarketing #consumerbehaviour
1 year ago | [YT] | 0
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FoodSmarto
I have seen many food brands these days claiming to be a ‘Healthy Snack’ or ‘Healthy Beverage’ just because they have some healthy ingredients in them in minuscule amounts.
They can be highly processed foods with unhealthier nutrient profiles. It’s crucial to go through the #foodlabels and #ingredientlist thoroughly, and make mindful choices.
#nutritioneducation #healtheducation
INFORMATION PRESENTED WITH ENTERTAINMENT HAS A BETTER RECALL VALUE
Image Source: Yeh Jawaani Hai Deewani Film
1 year ago | [YT] | 1
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FoodSmarto
It’s WORLD CHOCOLATE DAY today !
WHICH CHOCOLATE DO YOU PREFER THE MOST ?
1. DARK CHOCOLATE
2.MILK CHOCOLATE
3.WHITE CHOCOLATE
4.CHOCOLATE WITH NUTS AND BERRIES
#chocolateday #chocolate
1 year ago (edited) | [YT] | 0
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FoodSmarto
When you are fasting , coconut water can be very nourishing. It’s good for your health and it’s good for your skin. #coconutwater #navratri
2 years ago | [YT] | 2
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FoodSmarto
Adding roasted #Sesameseeds aka #til and #kalonjiseeds to your #khandvi, not only makes it more #delicious but also more #nutritious! #healthysnackideas #foodsmarto
2 years ago | [YT] | 1
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FoodSmarto
When you are in market , and stumble upon something #healthy ! Dil goes Hmmm Hmmm Hmmm …
2 years ago | [YT] | 1
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