Priyanka Gulati Thoughts

India Rum Market Expands by 2031F

According to TechSci Research report, “India Rum Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Rum Market was valued at USD 2.70 Billion in 2025 and is expected to reach USD 3.48 Billion by 2031 with a CAGR of 4.32% during the forecast period. The India rum market is undergoing a significant transformation, shaped by shifting consumer preferences, rising disposable incomes, and an evolving social landscape. Traditionally seen as a value-driven and seasonal spirit, rum is gradually breaking away from these perceptions to carve a more diverse and premium image in the Indian alcoholic beverages space. This transition is being led by urban millennials and Gen Z consumers who are exploring new flavors, brands, and consumption occasions. Once confined to being a wintertime drink, rum is now gaining acceptance as a versatile all-season beverage, suitable for casual get-togethers, parties, and cocktails. The growing appetite for experimentation, combined with a desire for unique drinking experiences, is pushing the market toward innovation and premiumization.

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5 months ago | [YT] | 0

Priyanka Gulati Thoughts

India Pizza Market: Key Drivers & Trends

According to TechSci Research report, “India Pizza Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Pizza Market was valued at USD 5.44 billion in 2025 and is expected to reach USD 9.33 billion by 2031 with a CAGR of 9.46% during the forecast period. The India pizza market is experiencing rapid growth, driven by changing consumer preferences, evolving food habits, and the widespread acceptance of global cuisines. Once considered a niche Western offering, pizza has now firmly established itself as a popular choice among Indian consumers across urban, semi-urban, and even smaller cities. This transformation is fueled by increasing urbanization, rising disposable incomes, and the growing influence of global food trends. Indian consumers, particularly younger generations, are more open than ever to experimenting with new flavors, textures, and dining experiences. Pizza’s convenience, shareability, and versatility make it an ideal choice for a variety of occasions—from casual meals and celebrations to quick office lunches and late-night cravings. Its appeal is further enhanced by the ability to customize ingredients to suit a broad range of dietary needs, including vegetarian, vegan, gluten-free, and even Jain diets, making it one of the most adaptable fast-food items in the country.

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“The influence of social media and food-focused content has further amplified the demand for visually appealing, innovative, and Instagram-worthy pizzas. Food bloggers, influencers, and viral campaigns have helped raise awareness about unique pizza styles such as stuffed crusts, cheese bursts, overloaded toppings, and fusion recipes. Limited-time offers, seasonal menus, and festival-specific promotions also help brands keep the menu fresh and exciting, encouraging frequent visits or orders. Moreover, promotional pricing, discounts, and reward programs offered through digital platforms continue to attract new customers while retaining existing ones. In addition to product innovation, technological integration is also driving efficiency in the pizza market. Many pizza chains have invested in AI-powered recommendations, order tracking, and voice-based ordering systems to streamline the customer journey. Loyalty programs integrated within apps provide incentives for repeat purchases and enable brands to gather valuable data on consumer preferences. This data-driven approach allows brands to tailor offerings, predict trends, and optimize inventory, contributing to improved margins and operational performance” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.



“India Pizza Market, By Type (Non-Vegetarian Pizza, Vegetarian Pizza), By Crust Type (Thick Crust, Thin Crust, Stuffed Crust), By Distribution Channel (Quick Service Restaurants (QSR), Full-Service Restaurants (FSR), Others), By Region, Competition, Forecast & Opportunities, 2021-2031F”, has evaluated the future growth potential of India Pizza Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Pizza Market.



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Priyanka Gulati Thoughts

India Pet Toys Market Size & Share 2024–2031F

The Indian pet industry has undergone a remarkable transformation in recent years, with pet ownership no longer confined to a niche group of households. Pets are increasingly seen as family members, companions, and lifestyle partners, influencing the way owners spend on their well-being and enrichment. Among the many categories benefiting from this cultural evolution, pet toys stand out as a fast-growing segment.



According to TechSci Research, the India Pet Toys Market was valued at USD 501.06 Million in 2025 and is projected to reach USD 1,015.79 Million by 2031, growing at a CAGR of 12.5% during the forecast period. This exceptional growth rate reflects the confluence of social, cultural, and economic factors shaping India’s evolving pet ecosystem.



Pet toys today go far beyond mere playthings; they are tools of physical activity, mental stimulation, and emotional bonding. The Indian pet parent is changing—urban professionals, millennials, couples without children, and senior citizens are increasingly adopting pets, and with them comes a heightened awareness of enrichment. These consumers are investing in toys not only for entertainment but also for health, training, and companionship purposes.



The market is witnessing rapid innovation, blending traditional needs with modern technology, and catering to a growing consumer base that demands quality, convenience, and creativity.

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Priyanka Gulati Thoughts

According to TechSci Research report, “India Toothpaste Market – By Region, Competition Forecast & Opportunities, 2030F”, India Toothpaste Market was valued at USD 1.45 Billion in 2025 and is expected to reach USD 1.92 Billion by 2031 with a CAGR of 4.8% during the forecast period. The Indian toothpaste market is evolving into a dynamic, innovation-driven space where consumer expectations are shifting rapidly. Beyond its role as a basic hygiene essential, toothpaste is now positioned as part of a broader wellness routine, with brands working to embed themselves into lifestyle narratives. Urban consumers are increasingly seeking experiential value—whether in the form of novel textures, refreshing flavor profiles, or multi-sensory packaging—while rural consumers are gradually embracing branded oral care as aspirational yet attainable. This transformation is underpinned by growing health consciousness, the influence of dental professionals, and a cultural shift toward preventive care rather than reactive treatment.



At the same time, the market faces operational and strategic hurdles. One emerging challenge is the speed at which consumer trends are cycling; what captures attention today may be replaced within months by a newer, more appealing proposition. This has pushed brands into an accelerated innovation cycle that demands agility without compromising quality or safety. Counterfeit products, particularly in smaller markets, also present a threat, eroding trust and creating pricing distortions. Additionally, as digital engagement becomes an essential part of brand strategy, companies are under pressure to maintain consistent, credible messaging across multiple platforms—where misinformation or unverified claims can quickly damage reputations. In this environment, success depends on the ability to combine authenticity with adaptability. Brands that can translate consumer aspirations into tangible, trustworthy offerings—while navigating price sensitivities and competitive noise—will stand out. The toothpaste market in India is no longer just about cleaning teeth; it is about building a brand presence that feels personal, relevant, and future-ready. With the right balance of innovation, trust, and accessibility, the category has the potential to grow in both value and influence across consumer lifestyles.




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The India Toothpaste market is segmented into product type, end user, distribution channel and region.

Based on distribution channels, Online is the fastest-growing channel, fueled by the rise of e-commerce adoption, smartphone penetration, and consumer preference for convenience. The ability to reach niche audiences, run targeted promotions, and offer doorstep delivery has made online a vital growth driver, especially for premium, specialized, or newly launched toothpaste products. Online has emerged as a rapidly expanding toothpaste sales channel, offering unmatched convenience, broad selection, and direct-to-door delivery. Online platforms cater to consumers looking for specific variants, bulk deals, or niche products not always available in physical stores. Subscription models and auto-replenishment services are gaining traction for toothpaste, given its repeat-purchase nature. Online channels also provide a platform for detailed product education, reviews, and comparisons, enabling brands to build awareness and credibility with minimal shelf competition. Exclusive online bundles and discounts further enhance appeal.



Based on region, East India is the fastest-growing region, as toothpaste penetration continues to rise from a lower base. Increasing awareness of oral hygiene, combined with gradual improvements in distribution and affordability, is driving rapid adoption. Brands focusing on rural outreach and entry-level pack formats are particularly well-positioned to capture this growth. East India is relatively underpenetrated compared to other regions, offering significant headroom for growth. Rural areas dominate the demographic mix, with lower average purchasing power influencing buying patterns toward smaller pack sizes and economical products. Oral hygiene awareness campaigns are playing a key role in expanding toothpaste adoption, gradually shifting consumers from traditional cleaning methods to packaged toothpaste. Distribution remains a challenge due to infrastructure gaps, but this also represents an opportunity for brands to establish strong first-mover advantages. Urban pockets in this region are starting to embrace premium and functional variants, signaling future growth potential.



Major companies operating in India Toothpaste market are:



Colgate-Palmolive (India) Ltd.
Hindustan Unilever Ltd.
Dabur India Ltd.
Patanjali Ayurved Ltd.
GlaxoSmithKline plc (via Haleon)
Procter & Gamble Co. (P&G) India
Vicco Laboratories
Himalaya Drug Company
J L Morison (India) Ltd.
Amway Corp. (India).



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“In recent years, Sustainability considerations are slowly but steadily making their way into the Indian toothpaste market, aligning with a broader global shift toward environmentally responsible products. Consumers, especially in metro areas and among younger demographics, are becoming more conscious of the environmental impact of their daily consumption habits. In toothpaste, this is reflected in several emerging practices: recyclable or biodegradable tubes, reduced-plastic caps, and packaging made from post-consumer recycled materials. Some brands are experimenting with toothpaste tablets or concentrated gels to reduce water use and plastic waste. While eco-friendly packaging is still far from mainstream in India due to cost constraints and infrastructure limitations for recycling, it is gaining traction as a marketing differentiator and as part of corporate ESG commitments.”. Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.



"India Toothpaste Market, By End User (Kids, Adults), By Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online, Others), By Product Type (Standard Toothpaste, Functional/Medicated Toothpaste), By Region, Competition, Forecast & Opportunities,2021-2031F”, has evaluated the future growth potential of India Toothpaste market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Toothpaste market.



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