“A commanding performer and a world-class songwriter” - American Songwriter Magazine

After spending over a decade on the road playing 1,000+ shows in venues ranging from living rooms to arenas, moving from Minneapolis to LA, dabbling in acting (see him one on one with Don Draper in Mad Men), and doing it all without the support of a label, manager or booking agent, Ari Herstand decided to support the indie music community he grew up in and share everything he learned. Started in 2012 as a blog, Ari's Take has now become the go-to resource for independent musicians on how to run a successful music career in the new music business. He is also the author of the best-selling book, How To Make It in the New Music Business and runs the Webby winning New Music Business podcast.