Heya, I'm Vritika Agarwal. Founder of House of Aura & I make candles from my hometown AGRA.
What started in 2024 as a small hobby in my bedroom is now a full-on candle business shipping across India and to 14+ countries. (Still mostly me, just with more wax and slightly more of a plan.)
On this channel, I'm finally sharing the whole thing:
👉 How I built this from scratch
👉 How the candles are actually made
👉 The business side very few talks about — pricing, sourcing, scaling, mistakes
👉 The honest behind-the-scenes of running a small brand from a small town
👉 The orders that went right, the ones that nearly broke me, and everything I'm still figuring out.
For anyone starting a candle business, anyone curious about the craft, or anyone who just wants to see what this actually looks like from the inside.
New videos every Tuesday and Friday, 7:15 PM IST.
Shop → houseofauracandles.com
WhatsApp → +91 7895981369/ 9084700150
Business → houseofaurabyvritika@gmail.com
House of Aura
DIWALI DROP 02: Pick your festive colour.
Because who decided Diwali candles only have to be red and gold? 👀
Our Peacock Diya Urli brings together a statement centre candle + 6 surrounding diyas — all handcrafted in wax and made to match your festive aesthetic.
💚 Green
🩵 Aqua Blue
💜 Lavender
🧡 Orange
🤎 Chocolate Brown
💙 Royal Blue
💛 Yellow
❤️ Red
And yes, the colours can be customised for bulk orders. ✨
Fragrance options: Mogra • Japanese Cherry Blossom • Sandalwood • Rose • Vanilla • Lavender
Perfect for Diwali décor, festive gifting, corporate hampers and statement centrepieces.
Price: ₹449 (retail)
Bulk pricing available on quantity.
Now tell me — which colour are you picking for Diwali?
3 weeks ago | [YT] | 270
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House of Aura
Diwali 🔸 Drop 01
Starting with something that feels very House of Aura — traditional, festive, but with our little candle twist. 🌸
Inspired by lotus, mogra & marigold flowers floating in festive diyas, we turned that feeling into these handcrafted floral diya candles.
But before we name them… you do it. 👀
What would you call this candle?
Drop your name suggestions below — we might actually pick one for the collection. 🫶🏻
Fragrance options:
🌼 Mogra
🌸 Japanese Cherry Blossom
🪷 Lotus
🌿 Sandalwood
✨ Rose & Oud
Pricing:
Single diya — ₹150
Set of 4 — ₹350
Set of 6 — ₹500
Bulk orders available for Diwali gifting, corporate gifting & return favours. 🪔
WhatsApp at +91 7895981369 for bulk pricing & customisation.
3 weeks ago | [YT] | 56
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House of Aura
Round Urli Candle
Perfect for center tables, celebrations, or simply adding a touch of tradition with a modern twist.
6 months ago | [YT] | 52
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House of Aura
Website: houseofauracandles.com
6 months ago | [YT] | 35
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House of Aura
Christmas Candles
Shop Now on website (link in bio)
9 months ago | [YT] | 45
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House of Aura
I just won my first-ever award for my art 🥰
And this one hits different.
Because this wasn’t just a hobby or a side project…
It was my dream — slowly taking shape 😌
Yes, I’ve been a little MIA lately.
Didn’t post much. Didn’t explain much.
Because I was deep in the process…
Of creating.
Of experimenting.
Of crying over failed batches.
Of packing orders at 2 AM.
Of building something that feels like home to me.
That “something” is now my e-commerce brand — House of Aura.
It started with an idea:
To create candles that don’t just smell good, but feel good.
That hold stories. That carry energy. That light up more than just rooms.
And now, that little idea?
It just brought home its first award. ✨
This award is not just a win for me —
It’s a win for every quiet creator who’s trying to build something with heart.
It’s a reminder that dreams do take time, but they do come true.
Here’s to every skipped party, every late night, and every moment of doubt.
You were all part of this.
And to the ones reading this while building something of their own — Don’t stop. Your moment is coming too.
11 months ago | [YT] | 54
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House of Aura
Modak Candle Box is Live on Website: houseofauraworld.com/products/modak-candle
1 year ago | [YT] | 73
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House of Aura
Available in boxes of 2, 4, 6, 9, & 12
Shop from here: houseofauraworld.com/products/laddu-candle-boxes
1 year ago | [YT] | 71
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House of Aura
Exclusive Monthly Drop 🌟
Introducing a truly one-of-a-kind candle — handcrafted just for you. I create only ONE exclusive piece each month, making it completely unique and unrepeatable.
✨ This month’s drop: Aqua Flower – a stunning blend of calming blues, delicate florals, and an elegant finish that brings serenity to any space.
Once it’s gone, it’s gone forever.
Shop the drop – houseofauraworld.com/products/aqua-flower-candle
1 year ago | [YT] | 323
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House of Aura
Candle 1 of 30 Glass Jar Candle 🧊 Ice Water Candle 🧊
You can buy this from my website: houseofauraworld.com
1 year ago | [YT] | 118
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