MakeUP!

KLARNA EXPANDS GROWTH TOOLS FOR RETAILERS💄⚡️


THE WHAT? Klarna has announced the expansion of its growth tools for retailers and creators to help them engage with their audiences in more effective wats and enhance the shopping experience for customers.

THE DETAILS Ads Manager will now be available to retail partners in the UK and Sweden before rolling out to all of Klarna’s global markets over the next few months.

Meanwhile, Creator Shops will make its debut in the US following its success in Europe, enabling creators the ability to launch their own storefronts on Klarna.com.

THE WHY? David Sandstrom, CMO, Klarna, comments, “Building on our suite of marketing and ad solutions for retailers, Klarna’s Creator Shops and Ads Manager continue to transform the company beyond BNPL into a growth partner and retail media network within the industry. Our combined network of over one million retail partners and creators globally now have even more powerful ways to reach Klarna’s 150 million high-intent shoppers, while consumers can enjoy a more relevant and personalized shopping experience.”


‪@globalcosmeticsnews‬

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MakeUP!

THE WHAT? Huda Kattan thinks that the beauty industry has a long way to go before it can consider itself inclusive. The owner of Huda Beauty said that representation is moving ‘at a snail’s pace’ and that the beauty industry is sexist.

THE DETAILS In an interview with the BBC, Kattan also threw shade at social media, claiming that it has become ‘a dopamine hacking algorithm to keep people’s eyes glued to a screen’.

THE WHY? Kattan was interviewed ahead of the publication of the news outlet’s BBC 100 Women list, which names 100 inspiring and influential women around the world.


‪@globalcosmeticsnews‬

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2 years ago | [YT] | 8

MakeUP!

Don't say it hasn't happened at least once👁️
Leave me a comment if there is🤣🤣

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MakeUP!

J-BEAUTY RETAILER YOSHITSU TO OPEN STORES IN CANADA

THE WHAT? Yoshitsu has announced that it is set to launch direct-sale stores in Canada. The shops will be designed to cater to the local demand for J-beauty.

THE DETAILS The move is expected to streamline the Japanese wholesaler’s operational processes, improve its response time to customer preferences and enhance brand awareness in the Canadian market.

THE WHY? Mei Kanayama, Principal Executive Officer of Yoshitsu, commented, “Launching our direct sale stores in Canada is a transformative step for Yoshitsu. By expanding our operations into Canada, we aim not only to align with the preferences of Canadian consumers, but also expect to refine our business model to bolster profitability. We anticipate that the Stores will elevate the overall customer journey – from the customers’ shopping experience to our post-purchase interactions with them. Our aspiration is to blend Japanese craftsmanship and quality into the Canadian retail landscape.”

J-Beauty instagram account🔻

instagram.com/jbtycollection?igshid=MzRlODBiNWFlZA…

J-Beauty Tiktok account🔻

www.tiktok.com/@thejbeautycollection?_t=8gnhwl2FTF…

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MakeUP!

L’OREAL TO DUMP DECLEOR IN DERMA SHAKE-UP⚠️

THE WHAT? L’Oreal will no longer commercialize its Decleor brand. The French beauty giant will cease to offer the skin care range for retail.

THE DETAILS According to a report published by WWD, no further details have been disclosed about the future of the brand, which it purchased from Shiseido in 2014. Possible options include a sale, re-brand or distribution via professional channels only.

THE WHY? The move is part of a wider shake up of the derma division, which saw the French beauty giant exit Sanoflore and reshuffle the unit’s management team.

L’Oreal said in a statement, per WWD, “The success of L’Oreal Dermatological Beauty is based on a strategy and business model focused on brands prescribed by health care professionals. Under these conditions, the division has decided to stop the commercialization of Decleor.”


‪@loreal‬
‪@LorealParis-ES‬
‪@lorealparisbrasil‬
‪@lorealparisindia‬
‪@LOrealParisUSA‬
‪@lorealparisrussia‬
‪@LOrealParisTurkiye‬
‪@LorealMx‬

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2 years ago | [YT] | 5

MakeUP!

Perricone MD blurs pores, preps skin for makeup application

The No Makeup Instant Blur Priming Moisturizer aims to minimize the look of pores, redness, lines and wrinkles.

Perricone MD is helping consumers prep their skin for a silky and smooth makeup application with the latest addition to its No Makeup Skincare line.

The No Makeup Instant Blur Priming Moisturizer aims to visibly blur, smooth and prep the skin by minimizing the look of pores, redness, lines and wrinkles for a healthier-looking complexion.

“The No Makeup Collection is held to the same standards as skincare. Each product in this collection is rooted in a skincare first, color second mindset,” said Jennifer Trovel, chief marketing officer. “The launch of the No Makeup Instant Blur Priming Moisturizer was our way to tactically extend our very successful Instant Blur into a new format and texture that not only delivers on what customers expect from a primer but also includes the added benefit of hydration. As a personal user of this product, the instant, visible results are incredible.”

Made with a blend of ingredients that include Alpha-Lipoic Acid, or ALA, to help reduce the appearance of lines, wrinkles and enlarged pores over time, it also features a natural blurring complex and minerals, as well as glycerin to aid in protecting the moisture barrier, the company said.

“We launched our original ‘No Foundation Foundation’ makeup franchise in 2012, with the philosophy that healthy skin should be seen, not covered,” said Robert Koerner, president. “Eleven years later, with consumers still seeking the minimalist, natural look, we continue to embrace this ‘skin first’ ideal. Our new No Makeup Instant Blur Priming Moisturizer elevates the pre-makeup priming routine, with a multi-tasking formula that creates a perfect canvas while delivering true skincare results.”

Perricone MD’s No Makeup Instant Blur Priming Moisturizer is available for purchase online and at major retailers for $59.

Reference to
​⁠@DrugStoreNews

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MakeUP!

Walmart app to bring virtual makeup try-on to customers💄😍

The AR-powered technology by Perfect Corp. will allow users to try on blush, lip color, eyeshadow and bronzer.📱💄

-Perfect Corp., an AR and AI beauty and fashion technology provider, announced Wednesday its collaboration with Walmart to launch a makeup virtual try-on experience on the retailer’s iOS app, according to a press release.

-The new feature is intended to “enhance the Walmart shopping journey,” according to the release. Users can try on blush, lip color, eyeshadow and bronzer via the app.

-Customers can use the app to try on more than 1,400 products from Walmart’s brand assortment including Covergirl, E.l.f. Cosmetics, Maybelline and Revlon.

If you try this app, comment your experiences💋❤️

‪@perfect-corp‬ 👍🏼

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2 years ago (edited) | [YT] | 2

MakeUP!

Which concealer have you used? 💄 In your opinion, which one of these 4 products is better than the others ? If you use these products, comment your comments so that others can use them too! 💋💄

2 years ago | [YT] | 2

MakeUP!

Choose the one you think is the best ! 💄 Select your top choice and share your thoughts in the comments 🔻

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