Dheeraj Thukral
My first encounter with Digital Marketing happened a few years back when I was in High School. All I can say is that this encounter was "Love at first click"
Since then, my passion for Marketing grew and I expanded on my little known skill sets into a full-fledged career in Digital Marketing. I have don many hats since I have started my career.
I have worked as a Strategist, A Designer, An Account Manager and most importantly as a Marketer.
I love solving complex marketing problems and carry a deep interest in customer psychology and consumer behaviour in the new-age digital space.
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Dheeraj Thukral
[IMPORTANT ANNOUNCEMENT]
It has come to our notice that there may be some confusion regarding the association between NewAgeSkills (Dheeraj Thukral) and Digital Gone Easy (Shubhra).
We would like to clarify that both are separate and independent entities. Our partnership has concluded and all commitments between the parties were fulfilled.
NewAgeSkills’ website, courses, and offerings operate independently and are not connected to Digital Gone Easy.
We are grateful for the contributions made during the course of our association and wish them the very best for their future endeavours.
We will shortly be launching an 8-week comprehensive AI Marketing Internship Program that will ONLY be accessible on our website New Age Skills. Stay tuned, and we truly appreciate your patience and continued support.
For any clarification, you may write to the email address provided in the pinned comment.
1 month ago | [YT] | 8
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Dheeraj Thukral
You are the Brand Head of a "Linen Shirt" startup in Jaipur. You spent ₹2 Lakhs on a partnership with a famous Mumbai lifestyle influencer.
The Strategy:
The Creative: The influencer posted a high-budget video wearing your white linen shirt on a yacht.
The Response: The post got 100,000 likes and thousands of "🔥" comments.
The Crash: Your website saw a huge traffic spike, but 95% of visitors dropped off at the "Size Selection" stage.
The Detail: Your shirts are "Slim Fit" and only go up to Size XL. The influencer is a fitness model with a very lean physique.
How do you use Gemini / ChatGPT to investigate why your viral moment failed to generate revenue?
1 month ago | [YT] | 6
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Dheeraj Thukral
You are the Marketing Head for a new "Farm-to-Table" grocery app in Delhi. You promise delivery of organic vegetables within 4 hours.
The Strategy:
The Hook: Your ads offer "50% Off on First Order" to get people to download the app.
The Activity: Users are downloading the app, adding fresh tomatoes, spinach, and exotic fruits to their carts.
The Barrier: At the final payment screen, 70% of users close the app without paying.
The Detail: Your app has a "Minimum Order Value" of ₹500 for free delivery. If the cart is below that, a ₹70 delivery fee is added at the last second.
The Question: How do you use ChatGPT / Perplexity / Gemini to investigate why your "First Order" offer is failing to convert new users?
1 month ago | [YT] | 7
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Dheeraj Thukral
You are the Marketing Lead for a premium "Fresh Human-Grade Dog Food" brand. You sell a monthly subscription for ₹4,000.
The Strategy:
The Campaign: You target South Delhi and South Mumbai pet parents with "Healthier Coat in 30 Days" ads.
The Response: Traffic is high. Your "Check Price" button is clicked 500 times a day.
The Mystery: Users reach the pricing page, read the ingredients (Fresh Chicken, Blueberries, Spinach), but leave immediately.
The Context: A 10kg bag of standard dry kibble (Pedigree/Royal Canin) lasts a month and costs ₹2,500. Your 10kg "Fresh" box costs ₹4,000 but takes up half a standard Indian refrigerator.
The Question: How would you use AI + common sense to isolate the real reason your "Health-Conscious" audience isn't buying?
1 month ago | [YT] | 5
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Dheeraj Thukral
You are the Brand Head for a luxury "Custom Diamond Jewelry" label. You are running Meta Ads for a ₹5 Lakh engagement ring.
The Strategy:
The Setup: You have the Meta Pixel installed to track "Add to Cart" and "Purchase."
The Problem: Your website data shows 50 "Add to Carts" from iOS users this week.
The Gap: Meta Ads Manager is reporting only 10 "Add to Carts." Your retargeting ads are failing because Meta "can't see" the other 40 people.
The Reality: Most of your high-net-worth clients use iPhones with strict "Ask App Not to Track" settings.
The Question: How would you use AI + common sense to fix this "signal loss" and find your missing 40 customers?
1 month ago | [YT] | 9
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Dheeraj Thukral
You are the SEO Lead for a major Indian "Home Decor" portal. You have 5,000 product pages, but only 200 are bringing in traffic.
The Search Console Data:
Discovery: GSC shows these "Zombie Pages" have high Impressions (they show up in search).
The Problem: The Average Position is 12 (Bottom of page 1 or top of page 2).
The Metric: The Click-Through Rate (CTR) is a miserable 0.5%.
The Reality: Your titles are generic, like "Buy Blue Vase Online - [Brand Name]."
The Question: How would you use AI + common sense to move these 4,800 pages from Position 12 to the Top 3?
1 month ago | [YT] | 10
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Dheeraj Thukral
You are the Creative Director for a D2C "Sustainable Yoga Mat" brand. You are testing two different video ads on Instagram.
The Creative Data:
Ad A (The Aesthetic): Beautiful, slow-motion shots of a yogi at sunrise.
Ad B (The Problem): A fast-cut video showing a person slipping on a cheap mat vs. gripping yours.
The Result: Ad A has a much higher Click-Through Rate (CTR). Everyone loves the "vibe."
The Crisis: Ad B has a 3x higher Conversion Rate. People who watch Ad B actually buy.
The Question: How would you use AI + common sense to decide which creative to scale for your next big sale?
1 month ago | [YT] | 8
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Dheeraj Thukral
Stop being a "Prompt Monkey" and start being a Marketer again.
I just dropped the most honest (and slightly gut-wrenching) breakdown of why 90% of digital marketing in India has become "Beige Slop"—and how to make sure you aren't part of that statistic.
What’s inside:
Why your AI copy sounds like a corporate suicide note.
The "Hinglish" moat: Why local nuance beats Silicon Valley models every time.
Recraft.ai: How to kill those generic 3D cartoons forever.
Link to the latest post in the comments! 👇
1 month ago | [YT] | 17
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Dheeraj Thukral
The Story: You are the Marketing Head for a premium "Healthy Snack Box" subscription service. You offer a 3-month plan for ₹2,400.
The Campaign:
Ad Hook: "Stop eating junk! Get 15 healthy snacks delivered every month."
The Traffic: Thousands of people are clicking the ad and landing on your page.
The Drop-off: Data shows that 80% of users leave the website within 10 seconds of landing.
The Clue: Your landing page immediately asks for Name, Phone, Address, and Credit Card details before showing the "What's inside the box" section.
The Question: How do you use ChatGPT / Gemini / Perplexity to investigate why your high-intent traffic is running away?
1 month ago | [YT] | 3
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Dheeraj Thukral
The Scenario: You own "Coorg Coffee Works".
Fact 1: You rank #1 on Google Search for "Best Coffee in Coorg".
Fact 2: But when people ask ChatGPT "Suggest top 3 coffee brands in Coorg", your name is missing.
Fact 3: ChatGPT lists three other smaller competitors instead.
Fact 4: Your website has great product photos but very little text.
The Challenge: You are winning on Search (Images/Links) but failing on ChatGPT Search. How do you fix this?
1 month ago | [YT] | 10
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