Dheeraj Thukral
My first encounter with Digital Marketing happened a few years back when I was in High School. All I can say is that this encounter was "Love at first click"
Since then, my passion for Marketing grew and I expanded on my little known skill sets into a full-fledged career in Digital Marketing. I have don many hats since I have started my career.
I have worked as a Strategist, A Designer, An Account Manager and most importantly as a Marketer.
I love solving complex marketing problems and carry a deep interest in customer psychology and consumer behaviour in the new-age digital space.
Posts
Dheeraj Thukral
You are the Brand Head of a "Linen Shirt" startup in Jaipur. You spent ₹2 Lakhs on a partnership with a famous Mumbai lifestyle influencer.
The Strategy:
The Creative: The influencer posted a high-budget video wearing your white linen shirt on a yacht.
The Response: The post got 100,000 likes and thousands of "🔥" comments.
The Crash: Your website saw a huge traffic spike, but 95% of visitors dropped off at the "Size Selection" stage.
The Detail: Your shirts are "Slim Fit" and only go up to Size XL. The influencer is a fitness model with a very lean physique.
How do you use Gemini / ChatGPT to investigate why your viral moment failed to generate revenue?
1 week ago | [YT] | 5
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Dheeraj Thukral
You are the Marketing Head for a new "Farm-to-Table" grocery app in Delhi. You promise delivery of organic vegetables within 4 hours.
The Strategy:
The Hook: Your ads offer "50% Off on First Order" to get people to download the app.
The Activity: Users are downloading the app, adding fresh tomatoes, spinach, and exotic fruits to their carts.
The Barrier: At the final payment screen, 70% of users close the app without paying.
The Detail: Your app has a "Minimum Order Value" of ₹500 for free delivery. If the cart is below that, a ₹70 delivery fee is added at the last second.
The Question: How do you use ChatGPT / Perplexity / Gemini to investigate why your "First Order" offer is failing to convert new users?
2 weeks ago | [YT] | 6
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Dheeraj Thukral
You are the Marketing Lead for a premium "Fresh Human-Grade Dog Food" brand. You sell a monthly subscription for ₹4,000.
The Strategy:
The Campaign: You target South Delhi and South Mumbai pet parents with "Healthier Coat in 30 Days" ads.
The Response: Traffic is high. Your "Check Price" button is clicked 500 times a day.
The Mystery: Users reach the pricing page, read the ingredients (Fresh Chicken, Blueberries, Spinach), but leave immediately.
The Context: A 10kg bag of standard dry kibble (Pedigree/Royal Canin) lasts a month and costs ₹2,500. Your 10kg "Fresh" box costs ₹4,000 but takes up half a standard Indian refrigerator.
The Question: How would you use AI + common sense to isolate the real reason your "Health-Conscious" audience isn't buying?
2 weeks ago | [YT] | 4
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Dheeraj Thukral
You are the Brand Head for a luxury "Custom Diamond Jewelry" label. You are running Meta Ads for a ₹5 Lakh engagement ring.
The Strategy:
The Setup: You have the Meta Pixel installed to track "Add to Cart" and "Purchase."
The Problem: Your website data shows 50 "Add to Carts" from iOS users this week.
The Gap: Meta Ads Manager is reporting only 10 "Add to Carts." Your retargeting ads are failing because Meta "can't see" the other 40 people.
The Reality: Most of your high-net-worth clients use iPhones with strict "Ask App Not to Track" settings.
The Question: How would you use AI + common sense to fix this "signal loss" and find your missing 40 customers?
2 weeks ago | [YT] | 8
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Dheeraj Thukral
You are the SEO Lead for a major Indian "Home Decor" portal. You have 5,000 product pages, but only 200 are bringing in traffic.
The Search Console Data:
Discovery: GSC shows these "Zombie Pages" have high Impressions (they show up in search).
The Problem: The Average Position is 12 (Bottom of page 1 or top of page 2).
The Metric: The Click-Through Rate (CTR) is a miserable 0.5%.
The Reality: Your titles are generic, like "Buy Blue Vase Online - [Brand Name]."
The Question: How would you use AI + common sense to move these 4,800 pages from Position 12 to the Top 3?
2 weeks ago | [YT] | 9
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Dheeraj Thukral
You are the Creative Director for a D2C "Sustainable Yoga Mat" brand. You are testing two different video ads on Instagram.
The Creative Data:
Ad A (The Aesthetic): Beautiful, slow-motion shots of a yogi at sunrise.
Ad B (The Problem): A fast-cut video showing a person slipping on a cheap mat vs. gripping yours.
The Result: Ad A has a much higher Click-Through Rate (CTR). Everyone loves the "vibe."
The Crisis: Ad B has a 3x higher Conversion Rate. People who watch Ad B actually buy.
The Question: How would you use AI + common sense to decide which creative to scale for your next big sale?
2 weeks ago | [YT] | 7
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Dheeraj Thukral
Stop being a "Prompt Monkey" and start being a Marketer again.
I just dropped the most honest (and slightly gut-wrenching) breakdown of why 90% of digital marketing in India has become "Beige Slop"—and how to make sure you aren't part of that statistic.
What’s inside:
Why your AI copy sounds like a corporate suicide note.
The "Hinglish" moat: Why local nuance beats Silicon Valley models every time.
Recraft.ai: How to kill those generic 3D cartoons forever.
Link to the latest post in the comments! 👇
2 weeks ago | [YT] | 16
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Dheeraj Thukral
The Story: You are the Marketing Head for a premium "Healthy Snack Box" subscription service. You offer a 3-month plan for ₹2,400.
The Campaign:
Ad Hook: "Stop eating junk! Get 15 healthy snacks delivered every month."
The Traffic: Thousands of people are clicking the ad and landing on your page.
The Drop-off: Data shows that 80% of users leave the website within 10 seconds of landing.
The Clue: Your landing page immediately asks for Name, Phone, Address, and Credit Card details before showing the "What's inside the box" section.
The Question: How do you use ChatGPT / Gemini / Perplexity to investigate why your high-intent traffic is running away?
2 weeks ago | [YT] | 2
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Dheeraj Thukral
The Scenario: You own "Coorg Coffee Works".
Fact 1: You rank #1 on Google Search for "Best Coffee in Coorg".
Fact 2: But when people ask ChatGPT "Suggest top 3 coffee brands in Coorg", your name is missing.
Fact 3: ChatGPT lists three other smaller competitors instead.
Fact 4: Your website has great product photos but very little text.
The Challenge: You are winning on Search (Images/Links) but failing on ChatGPT Search. How do you fix this?
2 weeks ago | [YT] | 9
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Dheeraj Thukral
You are the Growth Head for an Ayurvedic "Joint Pain Oil". You are fighting a Google Ads account suspension for "Misrepresentation & Unproven Medical Claims."
The Campaign Data:
Ad Copy: Safe. "Natural relief for knees. Try now." (No promises made).
Landing Page: Clean. Lists herbs like Ashwagandha. No "cure" words used by you.
The Content: Halfway down the page, you embedded a raw video review where a customer screams: "This oil cured my arthritis in 10 days!"
The Crisis: You appeal to Google saying, "I didn't make the claim! The customer did!" Google rejects it immediately. Why?
3 weeks ago | [YT] | 4
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