Farm2Feast

🚨 New Video on the Farm2Feast YouTube Channel 🚨

From cocaine wine in 19th-century Paris to the global rise of Coca-Cola, this story asks a bigger question: how do we decide what belongs in our food and drink, and what gets regulated as a drug?

The history of Coca-Cola is full of surprising twists—cocaine, caffeine, FDA lawsuits, and even a Supreme Court showdown. What starts as a coca wine craze in Europe evolves into a global beverage giant, forcing regulators to set new standards: stimulants like caffeine are allowed in clear, controlled doses, while others like cocaine and kratom are pushed out of the food system. It’s a story about power, policy, and how consumer products get defined.

In this mini-documentary, we unpack:
✅ The origins of Coca-Cola and its early use of coca leaves
✅ The 1916 Supreme Court case against Coke over caffeine
✅ How industrial chemistry, lobbying, and regulation shaped what’s “safe” in consumer drinks
✅ Why this history connects directly to today’s debates around energy drinks, kratom, and functional beverages


We’d love to hear your thoughts: Where should the line be drawn between food, stimulant, and drug?

#CocaColaHistory #FoodAndDrugs #Farm2Feast #Regulation #ConsumerProducts #FoodSystems #cocacola #coke #kratom #joerogan #food #publichealth #fda #farm2feast #youtube

4 months ago | [YT] | 1

Farm2Feast

The ultimate deep dive into how the global burger industry is evolving—from premium brands and plant-based pivots to fast food giants rewriting the rules.

In this 3-part Farm2Feast series, we follow:

🍔 Shake Shack's Global Expansion — how a $4B brand blends premium quality with fast-food speed to win new markets across Asia, the Middle East, and Latin America.

🌱 Beyond Meat’s Rise & Fall — from a record-breaking IPO to a sobering collapse, with key lessons for food tech founders and emerging market innovators.

🏆 The Burger Industry’s Future — featuring inflation-fighting strategies, automation, and Jollibee's masterclass in going global.

This marathon cuts through the hype and reveals how the $635B burger industry is adapting in 2025—and what it means for food entrepreneurs, investors, and operators worldwide.

📌 Subscribe for weekly videos on food, business, and emerging markets.




#food #burger #farm2feast #fastfood

5 months ago | [YT] | 1

Farm2Feast

Welcome to Episode 1 of our new Wellness Drinks series—and we’re kicking things off with a bang. This isn’t your typical deep dive. We’re unpacking how Red Bull, an energy drink born from a Thai tonic, turned into one of the most powerful sports marketing machines in history.

From Formula 1 to football clubs, from skydiving from space to BMX championships, Red Bull isn’t just a drink—it’s a global business empire. In this video, we explore how a can of Red Bull fuels a $2 billion marketing engine and bankrolls some of the most daring stunts, teams, and athletes on the planet.


🔍 What you’ll learn in this episode:

The origin story behind Red Bull and Krating Daeng

How Dietrich Mateschitz transformed a roadside tonic into a global premium brand

Red Bull's bold strategy: 70% of its marketing budget goes into sports

The jaw-dropping $700 million invested into Red Bull Racing (F1)

Why every can you buy is funding the next adrenaline-packed spectacle

If you’ve ever wondered how Red Bull makes money, how they dominate action sports, or what really drives their wild success—this is for you.


👉 Subscribe so you don’t miss the rest of our Wellness Drinks deep dive series.

#farm2feast #redbull #energydrinks #marketing #branding #f1 #epic #redbullracing #story #extremesports #kratingdaeng #sportsmarketing #wellnessdrinks #austria #thailand #redbullevents

5 months ago | [YT] | 1

Farm2Feast

What if I told you the best-performing stock over the past 30 years wasn’t Apple or Amazon—but an energy drink?

In this video, we explore the wild journey of Monster Energy, the brand that turned adrenaline into billions. From the Johannesburg-born tax lawyer Rodney Sacks to its rise as a cultural symbol of rebellion, this is the story of how strategy, marketing, and identity transformed a humble juice company into a $10 billion empire.

Whether you're into business stories, entrepreneurship, or just love a good underdog tale, this one’s for you.



#farm2feast #monster #monsterenergy #whitemonster #bangenergydrink #redbull #energydrinks #johannesburg #southafrica #california #drink

5 months ago | [YT] | 0

Farm2Feast

Prime Energy and Prime Hydration, the drinks launched by KSI and Logan Paul, have become some of the most viral products in the world. The partnership between KSI and Logan Paul pushed Prime Energy and Prime Hydration beyond the typical sports drink market, turning them into a cultural phenomenon. Fans lined up to buy every new drop, and shelves sold out almost instantly, proving the unmatched influence of KSI and Logan Paul. Prime Energy and Prime Hydration quickly became more than drinks—they became symbols of social media hype, collectibles, and a showcase of how internet celebrities can reshape entire industries.



Yet with that success has come controversy. Prime Energy, promoted heavily by KSI and Logan Paul, has faced bans in schools and investigations in several countries due to its high caffeine content. Prime Hydration, while marketed as the healthier option, has been criticized for aggressive marketing toward young fans. On top of this, Prime was hit with a $68 million lawsuit from Refresco, one of its former production partners, claiming breach of contract. These challenges haven’t slowed down the hype, but they highlight how Prime Energy and Prime Hydration are not just products—they’re at the center of ongoing debates about health, marketing, and the power of celebrity-driven brands. Whether celebrated or challenged, KSI and Logan Paul have ensured that Prime Energy and Prime Hydration remain in the headlines.




#prime #primehydration #primeenergy #loganpaul #loganpaulprime #ksi #ksiprime #ksivsloganpaul #refresco #energydrinks #hype #brand #viral #controversyvideo #foodbusiness #influencer #lawsuit #farm2feast

5 months ago | [YT] | 2

Farm2Feast

By 2025, Approximately How Many Coffee Cups Was Indonesian start-up Kopi Kenangan Serving Annually?
🎯 Need a hint? Watch this quick short 👉 youtube.com/shorts/mis6wD0vOO...
✅ Subscribe for more stories on food systems and foodtech startups in Emerging Markets! 👉youtube.com/@farm2feastofficial?feature=shared

#coffee #food #quiz #farm2feast

8 months ago | [YT] | 2

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8 months ago | [YT] | 2