The Essential Agency
Your Kick-Ass channel marketing partner.
At The Essential Agency, we’re a specialist marketing agency with deep expertise in channel. We’ve spent years supporting global vendors, helping them drive partner engagement, boost performance, and deliver campaigns that actually work.
But we’re not just about strategy and results — we’re also about people, personality, and a whole lot of behind-the-scenes fun.
Welcome to our YouTube Channel — where we pull back the curtain on agency life.
Expect:
💡 Real marketing lessons from the front lines
😂 Ridiculous team challenges
🎭 Skits that hit a little too close to home
💬 And plenty of banter from the people behind the work
The Essential Agency
The Case of the Missing Clicks - Sam and Ed are on the case.
And, the clues point to one big problem: page 10 of Google.
In this skit, our digital detectives uncover why a tech company’s content isn’t converting, isn’t engaging, and definitely isn’t being found.
Spoiler: it’s not the product - it’s the positioning.
If your content is buried, your business might be too.
🎥 Watch now to see how visibility, SEO, and smart strategy can solve the mystery.
4 months ago | [YT] | 0
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The Essential Agency
Is your content flatlining?
You’ve written it. You’ve published it.
But… no one’s reading it.
In this video, Sam breaks down why even great content can fail to perform. And, what you can do to revive it.
From poor visibility to missing search intent, Sam shares practical tips to help your content get found, get read, and actually deliver results.
💡 Because if your content isn’t working, it’s not your audience — it’s your strategy.
🎥 Watch now and learn how to bring your content back to life.
4 months ago | [YT] | 0
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The Essential Agency
🍻 Who’s most likely to get drunk first?
Sam and Ed are back with another Essential Life team challenge — and this time, it’s all about guessing who on the team is most likely to hit the bar hard.
Think you know the answer?
Watch the video and see if your guess matches theirs !
🎥 Hit play, have a laugh, and don’t forget to subscribe for more behind-the-scenes fun from The Essential Agency.
4 months ago | [YT] | 0
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The Essential Agency
🏆 Want to make it to Presidents Club this year?
We’ve got the inside scoop - Watch the video.
4 months ago | [YT] | 0
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The Essential Agency
Welcome to our Channel – where agency life gets real (and really funny)!
From therapy sessions over failed incentives to detective work on missing SEO, and battles over who knows the team best — we’re pulling back the curtain on life at The Essential Agency.
Expect:
💡 Real marketing lessons
😂 Ridiculous team challenges
🎭 Skits that hit a little too close to home
💬 And plenty of behind-the-scenes banter
Whether it’s Ed polishing a turd of a brief, Sam playing therapist, or both of them trying to survive a 24-hour campaign turnaround — we’re here to show the Essential side of agency life.
👉 Hit play, have a laugh, and maybe even learn what not to do in your next campaign.
#EssentialLife #AgencyHumour #MarketingFails #BehindTheBrief #CreativeChaos #TeamCulture #EdAndSam #OfficeLaughs #ContentWithCharacter
5 months ago | [YT] | 0
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