731 Woodworks

🚨 PRE-ORDER is now LIVE with up to $100 off the new DeWALT 20v XR Track Saw. Full details here: www.731woodworks.com/tool-deals/dewalt-20v-track-s… I've got mine ordered and hope to have it soon! I can't wait to test out the new track saw from DeWALT. It will work on standard tracks (like Makita, Festool, etc.) but also with it's own track. Who else is excited about this new saw from DeWALT?

4 days ago | [YT] | 96

731 Woodworks

🚨 LAST DAY TO SAVE on Labor Day Tool Deals! I dug through hundreds of deals to find the best ones. Check them out here www.731woodworks.com/tool-deals most of these end at midnight tonight! ⏳

6 days ago | [YT] | 91

731 Woodworks

Same Water. 8x the Price. What They Did That You Can Copy.
Sam's Club water: 31 cents each for 20oz bottles.
Liquid Death: $2.58 each for 12oz cans.
Same water. One built a billion dollar business.

They didn't filter it better. They didn't source it from a holier mountain. They changed everything around the water. Here's what they actually did, and how you do it with the stuff coming out of your shop.

1. They named it.
Sam's calls theirs "Purified Drinking Water." That's a description. Liquid Death is a name you remember. Most of us sell a "walnut end grain cutting board," which is exactly as forgettable. Name your best seller. Give it something people can ask for by name.

2. They picked one customer and ignored everyone else.
They went after the guy at the party who quit drinking but doesn't want to stand there holding a plastic bottle. That's it. That's the customer. When you try to sell to everybody who likes wood, you're selling to nobody. Pick your person. Write them down.

3. They made the package part of the product.
The tallboy can is the whole trick. It looks like a beer, so you can hold one without explaining yourself. Meanwhile most of us hand over a bare board in a Walmart sack. A branded box, a burned logo, a care card, and a handwritten note runs you about six bucks and adds way more than six bucks of perceived value.

4. They stood for something.
Death to plastic. They donate to clean water charities. That mission gives a customer permission to pay more and feel good doing it. You've got one too. Anti-particle board. Anti-throwaway furniture. Made to outlive the person who bought it. Say it out loud in your listings.

5. Their marketing is entertainment, not ads.
Nobody has ever shared a Sam's Club water commercial. People share Liquid Death videos for fun. That's the lesson for your content. Make something people want to watch, and the selling takes care of itself. A finished photo posted once every two weeks is not marketing.

6. They told people constantly.
This is the one most of people are losing on. They never stop talking about their product. Most woodworkers post a picture, feel awkward about it, and go quiet. You can't out-quiet your competition. If somebody follows you for a month and still doesn't know what you sell or how to buy it, that's on us, not them.

7. Location sets your price before you open your mouth.
That same bottle is 31 cents at Walmart, $3 at a ball game, $7 at the airport. Nothing about the water changed. A craft fair shopper wants a $25 impulse buy. A boutique buyer or a company doing client gifts will pay $150 for that same piece without blinking.

Here's the part that stings. Nobody buys Liquid Death because it's better water. They buy it because of what it says about them. Nobody is buying your cutting board because you sanded to 220 instead of 180 either. They're buying how it feels to hand it to somebody.

Sell that, and price stops being the conversation.
Your turn: pick one of the seven above and tell me in the comments which one you're going to fix this week.

This is the stuff we go over every week inside Sawdust Startups. Pricing, branding, marketing, and how to actually sell the work instead of just making it. Hundreds of woodworkers in there getting sales right now. Free for 7 days if you want to look around. www.skool.com/sawduststartups

1 week ago | [YT] | 91

731 Woodworks

Do you own (or use) a miter saw?

1 week ago | [YT] | 96

731 Woodworks

🚨 DEAL ALERT 🚨 Bosch 2.25 HP Router on a BIG sale! Save 48% off amzn.to/4cmQ3rx (Amazon affiliate). Retail $289 now $149. Solid deal on this router.

1 week ago | [YT] | 117

731 Woodworks

Lowe’s Labor Day tool deals are here, and I’ve sorted through the sale to find the 50 best buys! shoplowes.me/3UrIWIe From power tools and batteries to shop equipment and hand tools, these are the deals worth checking out before the most popular items sell out.

1 week ago | [YT] | 146