"We always build a PPM deck (what the ad looks like) before the shoot itself." | Hari RK

"Simbu's ad resulted in record-breaking conversions." | Hari RK

"We had the audacity to bring a 120-foot armada ship to shoot an ad with Nayanthara." | Hari RK

"You can easily sell an FMCG product, but not a crore-worthy product." | Hari RK

"Anirudh is a total professional in workspaces." | Hari RK

"Anirudh made the cyberpunk universe believable!" | Hari RK

"MS Dhoni's knowledge about filmmaking and performances amazed me." | Hari RK

"My duty is to do my job and also to keep the artist comfortable." | Hari RK

"Ad filmmaking is a job with social responsibility." | Hari RK

"Unusual pain, unexpected gain, and the story after it; this is the ad film formula." | Hari RK

"I learned to smoke cigarettes only for this movie." | Sasikumar

"While shooting Subramaniapuram, everyone said, 'I didn't know how to make a film'." | Sasikumar

"Manipulation is the most lethal weapon used against youngsters." | Sasikumar

"We uncovered this secret to portraying violence." | Sasikumar

"I attempted to highlight his disability in that fight scene." | Sasikumar

"People start cheering only when Rajini sir appears on screen." | Sasikumar

"No one has ever asked me this question before — after 17 years, you're asking." | Sasikumar

"I made Jai and Swathi perform the climax without telling them." | Sasikumar

"Don't be a genre lover; be a music lover." | Lydian Nadhaswaram

"Dad always says you can do anything, but you should be the world's best." | Lydian Nadhaswaram

"Anirudh anna was kind enough to come forward and sing that song." | Lydian Nadhaswaram

"Deva sir said, "I'm really happy," when I asked him for a correction." | Lydian Nadhaswaram

"A piano worth ₹1.40 crore arrived as a gift for me." | Lydian Nadhaswaram

"What's your favourite Thirukkural?" | Lydian Nadhaswaram

"I told Dad that working 8 hours wasn't enough, so we ended up working 16 hours a day." | Lydian

"The sentimental reason behind the name 'Lydian Nadhaswaram'." | Lydian Nadhaswaram

"Thirukkural: The World’s Greatest Teacher" | Lydian Nadhaswaram

"Many don't know that music is the same whether it's performed on stage or for film." | Lydian

"I'd cry alone when shooting Mahanati." | Keerthy Suresh

"I believe comedy is one of the most difficult, more than emotion." | Keerthy Suresh

"While acting in Mahanati, it took time for me to come out of the character." | Keerthy Suresh

"People still say: ‘Chubby-cheek Keerthy is the best’." | Keerthy Suresh

"On my first day of shoot… my mom told me, ‘This is exactly what you wanted.’" | Keerthy Suresh

"My childhood friend passed away… that was extremely hard for me." | Keerthy Suresh

"My mom was an actor… that’s why I wanted cinema too." | Keerthy Suresh

"No regrets, my mistakes taught me everything." | Keerthy Suresh

"If I don’t improve my character… I’ll go crazy." | Keerthy Suresh

"In Lokah, that character came from a story I heard in Kerala when I was young." | Keerthy Suresh

"The problem with AI is… it can create clips that look TOO real." | Keerthy Suresh

"There are so many similarities between Savitri ma’am and me." | Keerthy Suresh

"Urvashi ma’am is a huge inspiration for me." | Keerthy Suresh

"I didn’t get mallipoo for my wedding… even now when I think of it, I laugh." | Keerthy Suresh

"That’s the first time I made palampuri for Savitri ma’am’s family." | Keerthy Suresh

"Today’s gen… they just can’t handle stress." | Keerthy Suresh

"If I do Mahanati today… I don’t know how I’ll do it." | Keerthy Suresh

"Atlee called me… and joked that I’m an AI expert.” | Keerthy Suresh

"For dark comedies… ‘Kolamavu Kokila’ is THE reference." | Keerthy Suresh

I feel a bit little hesitate in the scene