ARTiSTORY
ARTiSTORY is a global leader in art and cultural IP licensing. With a name that fuses “Art” and “Story,” ARTiSTORY specializes in transforming the rich collections of museums, galleries, and cultural institutions into contemporary designs and compelling narratives for the consumer market. Through storytelling, trend research, and original design, ARTiSTORY empowers brands and retailers to create meaningful, culturally inspired product collections across fashion, home, beauty, food, and more.
With offices in the US, UK, Singapore, and China, ARTiSTORY collaborates with leading museums and cultural organizations worldwide—bringing heritage to life and making art part of everyday living.
ARTiSTORY
Heritage in Every Sip
This is one of the first collabs put together by the founding members of ARTiSTORY back in 2017. The V&A x Twinings collaboration shows how museum archives can steep into everyday culture—quite literally. Drawing from William Morris prints in the V&A’s collection, Twinings created an elegant tea line that blends design heritage with product innovation. The licensed product was launched exclusively in the Chinese market in 2017, generating recurrent revenue for V&A.
More than packaging, the collection is a story of British craft, shared through gifting, hospitality, and retail. It’s a perfect example of culture-driven economic growth—where visual storytelling meets timeless indulgence.
At ARTiSTORY, we help brands harness museum IP to create beautiful, meaningful, and scalable products—just like this.
🍵 What design archive would you love to see come to life in a product? Share your pick below.
🔗 Explore the V&A x Twinings collection
#CultureDrivenEconomicGrowth #VnA #twinings #DesignForImpact #BrandPurpose #CreativePartnerships #StorytellingThroughDesign #ArtsAndCulture
5 months ago | [YT] | 0
View 1 reply
ARTiSTORY
Art That Powers Commerce
When The Met partnered with Casetify, iconic art entered the digital commerce space—gracing phones, laptops, and wearables with masterpieces like Van Gogh’s Wheat Field with Cypresses.
This wasn’t just a product drop—it was a cultural-commercial bridge that proved museum IP can thrive in Gen Z’s hands, on the devices they use every day. By transforming heritage into lifestyle tech, The Met unlocked a new revenue stream rooted in storytelling.
At ARTiSTORY, we help brands do the same—license cultural IP, design with meaning, and grow through purpose-led partnerships.
📱 What artwork would you love to carry with you every day? Let us know in the comments.
#CultureDrivenEconomicGrowth #TheMet #Casetify #DesignForImpact #ARTiSTORY #BrandPurpose #CreativePartnerships #StorytellingThroughDesign #ArtsAndCulture
5 months ago (edited) | [YT] | 0
View 1 reply
ARTiSTORY
Where Luxury Meets Purpose
Gucci’s Equilibrium is more than a sustainability platform—it’s a blueprint for luxury with impact. From net-zero commitments to regenerative agriculture and circular design, Equilibrium embeds environmental values into every stage of Gucci’s creative and supply processes.
Through innovation labs, transparent reporting, and climate-conscious storytelling, Gucci proves that profit and purpose can walk hand in hand.
At ARTiSTORY, we echo this vision: heritage, when aligned with sustainability, becomes a powerful force for change. Gucci is showing how storytelling and systems thinking can help reshape fashion for good.
🌿 What brand or project do you think is setting a new standard in sustainability? Tag them below.
🔗 Discover Gucci Equilibrium equilibrium.gucci.com/
#Gucci #Equilibrium #GucciEquilibrium #Sustainability #DesignForImpact #ARTiSTORY #CulturalSustainability #BrandPurpose #CreativePartnerships #StorytellingThroughDesign #ArtsAndCulture
6 months ago | [YT] | 0
View 1 reply
ARTiSTORY
Sustainability Woven into Every Step
What happens when centuries-old art meets eco-conscious design? The Museum of Fine Arts, Boston x Cariuma collaboration—curated by ARTiSTORY—offers the answer.
Inspired by Hokusai’s botanical woodblock prints, Cariuma reimagined classical Japanese artistry into sustainably crafted sneakers made with organic cotton, natural rubber, and responsible production.
The result?
A limited-edition collection that blends heritage with purpose—perfect for today’s conscious consumer.
At ARTiSTORY, we believe sustainability is a story worth telling—especially when it’s stitched into every detail. Projects like this prove that culture and climate action can co-exist in beautifully wearable ways.
🌿 Which cultural story would you love to see reimagined through sustainable design?
🔗 Discover the collection
#DesignForImpact #ARTiSTORY #StorytellingThroughDesign #CreativePartnerships #ArtsAndCulture #Cariuma #hokusai #MFABoston
6 months ago | [YT] | 0
View 0 replies
ARTiSTORY
Dior Cruise 2020: Celebrating Cultural Exchange
Dior’s Cruise 2020 show in Marrakech stands out as a powerful example of cultural appreciation done right — an approach that mirrors ARTiSTORY’s own values. Rather than simply borrowing African-inspired elements, creative director Maria Grazia Chiuri collaborated with African artisans, designers, and women’s cooperatives to co-create authentic pieces and celebrate local craftsmanship.
The collection featured African wax prints developed with Ivory Coast’s Uniwax factory, artistic contributions from Pathé O, Grace Wales Bonner, and Mickalene Thomas, as well as handmade textiles by Morocco’s Sumano collective. Through these partnerships, Dior not only honored African heritage but also supported the local communities and their artistry.
This ethos of authentic collaboration, fair recognition, and cultural storytelling is exactly what ARTiSTORY advocates — working hand-in-hand with cultural institutions and artists worldwide to turn heritage into products and campaigns that carry both cultural depth and commercial value.
🔗 Explore the Story
#DesignForImpact #ARTiSTORY #ArtsAndCulture #FightingCulturalAppropriation #Dior #CreativePartnerships #StorytellingThroughDesign
6 months ago | [YT] | 0
View 1 reply
ARTiSTORY
Nike N7: Respecting Heritage
Nike’s N7 program illustrates how brands can celebrate Indigenous culture without falling into cultural appropriation — an approach that aligns closely with ARTiSTORY’s own values and practices.
Like N7 emphasizes authentic collaboration with cultural institutions, artists, and communities, ensuring that heritage is honored rather than commercialized. Nike works directly with Native American and Indigenous creators to co-develop designs and reinvests profits into meaningful initiatives — donating over $12 million to youth sports programs that promote health and wellness in Indigenous communities.
Similarly, ARTiSTORY builds partnerships that highlight genuine narratives and cultural voices, creating products and campaigns that are both respectful and commercially impactful. Together, these approaches prove that cultural appreciation through collaboration, fair representation, and shared value resonates more deeply with today’s purpose-driven consumers.
#nike #n7 #FightingCulturalAppropriation #DesignForImpact #ARTiSTORY #BrandPurpose #CreativePartnerships #StorytellingThroughDesign #ArtsAndCulture
6 months ago | [YT] | 1
View 0 replies
ARTiSTORY
Stitching Culture Forward
Gee’s Bend Quiltmakers have turned reclaimed fabric into generations of artistry—each quilt telling a story of resilience, resourcefulness, and cultural pride. What began in a remote Alabama community is now recognized globally as a vital American craft tradition.
Through a collaboration with ARTiSTORY, their legacy lives on in storytelling-rich licensed collections that honor the past while regenerating interest in handcraft for today’s design-forward world. It’s not just preservation—it’s revival with purpose.
At ARTiSTORY, we believe cultural regeneration happens when tradition is shared, supported, and made relevant again.
🧵 What heritage craft do you think deserves a global revival? Let’s spotlight it together.
#CraftRevival #CulturalRegeneration #GeesBendQuiltmakers #DesignForImpact #ARTiSTORY #BrandPurpose #CreativePartnerships #StorytellingThroughDesign #ArtsAndCulture
6 months ago | [YT] | 0
View 0 replies
ARTiSTORY
Preserving Craft, Inspiring Futures
At a time when speed often overshadows skill, LVMH’s Métiers d’Excellence program is a masterclass in preservation. By training 2,400 new artisans across France, Italy, and Spain, LVMH is ensuring that centuries-old crafts—from embroidery to watchmaking—don’t fade, but flourish.
As featured in PBS’s “Crafting a Future”, this initiative isn’t just about technique—it’s about cultural regeneration. Each stitch, fold, and engraving carries the legacy of European artistry.
At ARTiSTORY, we echo this ethos: that craft is culture made tangible. Honoring tradition while embracing modernity is how we keep heritage alive—and relevant.
🧵 What heritage craft would you want to pass on to the next generation? Share your thoughts below.
🔗 Watch PBS’s “Crafting a Future”
#DesignForImpact #LouisVuitton #CraftRevival #CulturalRegeneration #ARTiSTORY #BrandPurpose #CreativePartnerships #StorytellingThroughDesign #ArtsAndCulture
6 months ago | [YT] | 0
View 1 reply
ARTiSTORY
Weaving Culture with Care
Loewe’s basketry collection, created in partnership with Moroccan artisans, is a shining example of how fashion can honor tradition without appropriation. By co-designing raffia and iraca palm-leaf bags with rural craft communities, Loewe ensured that centuries-old techniques were celebrated, credited, and economically sustained.
This is more than a product line—it’s a statement of cultural inclusion and ethical design.
At ARTiSTORY, we believe that respecting the source is as vital as the story. Loewe’s approach reflects how global brands can preserve craft integrity while elevating underrepresented voices.
🧺 Which craft heritage would you love to see revived through true collaboration? Share it with us below.
🔗 Explore more
#DesignForImpact #ARTiSTORY #BrandPurpose #CreativePartnerships #StorytellingThroughDesign #Loewe #CraftRevival
#CulturalRegeneration
6 months ago | [YT] | 0
View 0 replies
ARTiSTORY
Title: Sculpting Stories in Store
At the House of Bandits pop-up by the Sarabande Foundation, Selfridges did more than host an event—it spotlighted female creativity in action. Central Saint Martins alumna Karina Bondareva brought her bold, 3D-pen sculptural handbags to life right on the shop floor, turning luxury retail into a stage for artistic storytelling.
Shoppers engaged with her creative process firsthand—purchasing not just a product, but a piece of her journey.
At ARTiSTORY, we celebrate platforms that elevate women’s artistic voices, blending commerce and culture to create deeper value. Bondareva’s work isn’t just wearable—it’s visionary.
👜 Which emerging female artist would you love to see take over a major space next? Let us know below.
🔗 More on Selfridges x House of Bandits x Selfridges
#KarinaBondareva #SarabandeFoundation #DesignForImpact #ARTiSTORY #SupportForEmergingArtists #ArtsAndCulture #HouseOfBandits #selfridges
6 months ago | [YT] | 0
View 0 replies
Load more