Most self-publishers have no idea Amazon gives us 4,000 characters on every book listing… and ignoring that space is one of the biggest reasons their books don’t sell.
Amazon is a search engine. It can only rank what you tell it.
If your description is 2–3 sentences, you’re not giving the algorithm anything to work with and you’re not giving the buyer a reason to choose your book.
The moment I started writing full descriptions (600–800 words), everything changed.
Because I stopped talking about the book… and started talking about what the book does for the buyer.
WIIFM: What’s In It For Me.
When you answer that question clearly benefits, features, giftability, seasonality your book becomes easier for Amazon to categorize, easier for shoppers to understand, and easier for them to BUY.
You don’t need tricks.
You need clarity.
Use all 4,000 characters. It’s one of the simplest ways to sell more books on Amazon KDP.
Everyone wants the “perfect niche” on Amazon KDP.
But here’s the truth: your early sales—yes, even two—are data.
They’re clues.
Amazon has already told you which direction to look.
Most new publishers bounce from niche to niche searching for magic, but the real growth happens when you slow down, study what sold, optimize your listing, and build around it.
Mastery is messy.
But if you learn to follow the signals Amazon gives you, you’ll find your profitable niche a lot faster than you think.
Jenny Hansen Lane
Jenny Hansen Lane
Most self-publishers have no idea Amazon gives us 4,000 characters on every book listing… and ignoring that space is one of the biggest reasons their books don’t sell.
Amazon is a search engine. It can only rank what you tell it.
If your description is 2–3 sentences, you’re not giving the algorithm anything to work with and you’re not giving the buyer a reason to choose your book.
The moment I started writing full descriptions (600–800 words), everything changed.
Because I stopped talking about the book… and started talking about what the book does for the buyer.
WIIFM: What’s In It For Me.
When you answer that question clearly benefits, features, giftability, seasonality your book becomes easier for Amazon to categorize, easier for shoppers to understand, and easier for them to BUY.
You don’t need tricks.
You need clarity.
Use all 4,000 characters. It’s one of the simplest ways to sell more books on Amazon KDP.
1 day ago | [YT] | 18
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Jenny Hansen Lane
If you have not uploaded your first book yet...
www.jennyhansenlanehq.com/self-publish-starter-kit…
2 days ago | [YT] | 19
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Jenny Hansen Lane
Coloring book template
Gratitude journal template
Notebook template
www.jennyhansenlanehq.com/self-publish-starter-kit…
1 week ago | [YT] | 14
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Jenny Hansen Lane
For 2026, we are looking at 3 videos a week. What should be our focus?
2 weeks ago | [YT] | 10
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Jenny Hansen Lane
I didn’t notice it at first.
But when I did…
I literally yelled for my husband to come look.
Two screens.
Side by side.
đź’» Screen #1: How much I spent on Amazon for Christmas presents.
đź’» Screen #2: How much Amazon PAID ME in KDP royalties that same December.
Christmas spending: $1,453.53
KDP royalties: $8,564.33
Are. You. Kidding. Me.
I remember staring at those numbers thinking…
“Wait. I made back everything I spent on Christmas…
from books I uploaded to Amazon??”
No viral moment.
No massive audience.
No “perfect” book.
Just simple, steady uploading…
and letting Amazon’s 90+ million monthly buyers do what they do.
And here’s the thing:
We don’t get many moments in life where something clicks like that.
Where you realize you’re in the right place…
and maybe… just maybe… the right time.
Most people scroll past these moments.
But if you're feeling that little tug — that whisper — this might be yours.
I’m teaching exactly how this happened
and how YOU can tap into the same system for your family.
It’s free, but the room will fill.
👉 Save your seat:
www.bookincomestreammachine.com/webinar-registrati…
Your “Christmas pays for itself” era might start sooner than you think.
— Jenny Hansen Lane
2 weeks ago | [YT] | 24
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Jenny Hansen Lane
FOUR SLEEPS UNTIL OUR FREE TRAINING
Grab a seat: www.bookincomestreammachine.com/webinar-registrati…
2 weeks ago | [YT] | 1
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Jenny Hansen Lane
THIRD ALERT:
My job is to help you on your publishing journey. And keep you safe.
I will only ever do that through this domain name: jennyhansenlane.com
I will never ever email from a gmail or yahoo or anything else.
Recently our youtube audience is getting scam emails from the fraudulent email address:
jennyhlbookpublishinguide@gmail.com
Please report this email as this person is impersonating me.
If you receive any emails like this, send them to us so we can protect our community.
Thank you for being here.
Jenny Hansen Lane
2 weeks ago | [YT] | 18
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Jenny Hansen Lane
Everyone wants the “perfect niche” on Amazon KDP.
But here’s the truth: your early sales—yes, even two—are data.
They’re clues.
Amazon has already told you which direction to look.
Most new publishers bounce from niche to niche searching for magic, but the real growth happens when you slow down, study what sold, optimize your listing, and build around it.
Mastery is messy.
But if you learn to follow the signals Amazon gives you, you’ll find your profitable niche a lot faster than you think.
2 weeks ago | [YT] | 18
View 1 reply
Jenny Hansen Lane
I spent the past few weeks going back and forth with my copyright attorney about one question everyone keeps asking:
“Can you actually copyright low-content books?”
Here’s the truth most creators don’t know:
You can copyright your work —
but not if all you did was place a single element onto a cover.
You can copyright your work —
when you combine elements, create something new, and build a full interior that didn’t exist before.
You can copyright your work —
even if the pages repeat…
as long as YOU designed those repeated pages.
That’s the part no one teaches, and the part that gives you real protection over the assets you’ve worked so hard to create.
2 weeks ago | [YT] | 14
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Jenny Hansen Lane
We have a fun class coming up! It's next week.
Grab a seat: www.bookincomestreammachine.com/webinar-registrati…
2 weeks ago | [YT] | 4
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