No Limit Muzik is an independent label and creative collective founded by Mudassar Qureshi, focused on building culture, not just songs. Long before hip-hop became a trend in South Asia, No Limit was already running cyphers, spotlighting raw talent, and backing the underground. The label has worked with artists like Chen K, Xpolymer Dar, and more, while supporting major community projects like Rhymistan and Cold Flow 2023. No Limit also exclusively manages Eva B — Pakistan’s first female rapper — and helped shape key milestones like her Coke Studio debut, Ms. Marvel feature, Times Square spotlight, and her Grammy Global Spin performance, proudly produced under the No Limit banner.