Yuri Elkaim | Healthpreneur

This video SAVED his leg...

Sometimes the most important metric is the one you can't see.

We get fixated on numbers.

How many people viewed our content?

How many leads opted in?

How many people messaged us?

How many booked a call?

But there's another metric you'll never find on a dashboard.

The invisible impact your work is having on people you may never hear from.

One of our clients, Dr. Thomas, is a foot and ankle specialist.

This past week, he shared an incredible story with us.

The father of one of his patients had been told by the U.S. Department of Veterans Affairs (VA) that he needed an amputation.

Thomas couldn't treat him because he was receiving care through the VA.

So the dad, wanting to save his leg, showed Thomas’ YouTube video about saving a limb instead of amputating to the VA surgeon.

The surgeon watched it.

And ultimately decided not to amputate.

Let that sink in….

One video saved this man's leg.

Thomas will never see that on his YouTube analytics.

It's not a lead.

It's not a new patient.

It's not revenue.

It's impact.

That's the power of putting your expertise into the world.

You never really know who's watching.

And very often, the people you're impacting most are the ones you'll never hear from.

I've seen this countless times in my own business.

Some of our best clients watched hundreds of hours of my content before ever reaching out.

They never commented.

Never sent me a DM.

Never gave me any indication they even existed.

They simply watched.

Learned.

Applied what I taught.

And when the time was right, they reached out to work with us.

That's why I love creating content that lives forever.

The views you can see are great.

But the impact you can't see is often far greater.

- Yuri

1 week ago | [YT] | 4

Yuri Elkaim | Healthpreneur

The right prospects barely need to be sold. The wrong ones will almost never buy.

I'm fascinated by why people do what they do.

Or don't do what they say they're going to do.

I've always been an observer.

I sat at the back of the classroom.

The back of the bus.

I played goalkeeper, which gave me a full vantage point of everything happening in front of me.

And I've pretty much done the same thing in business.

I've spent tens of thousands of hours studying sales, taking sales calls, leading sales teams, and coaching our clients and their teams to become better at sales.

As much as I'd like to think all that training makes the difference, I've come to realize something much more important.

It's rarely the salesperson.

It's most often the prospect.

When I bought my McLarens, I wasn't dealing with the world's greatest salesperson.

He's a nice guy.

He knows cars.

We hit it off.

But they could've put a robot in front of me and I still would've bought the cars.

I had already sold myself.

When I look at almost every investment I've ever made, it's been the same.

Nobody convinced me.

I was already moving in that direction. I had sold myself.

The salesperson just helped me get there.

Your best prospects are the same.

They have money (or at least are willing to be resourceful).

They invest in themselves.

They're already looking for solutions.

They're building momentum in the direction they want to go.

You're simply putting more wind behind their sails.

Compare that to someone who needs to be convinced of everything.

Why they should change.

Why they should invest.

Why they should trust you.

Why now is the right time.

You can become an incredible salesperson and still spend hours trying to drag someone across a finish line they don't really want to cross.

That's why I think most businesses focus too much on improving sales and not enough on improving who they're selling to.

(hint: that’s what good marketing does).

Look at the most successful clients you've ever worked with.

Were they losers until you magically turned them into winners?

Probably not.

They were already winners.

They were going to succeed with or without you.

You simply helped them get there faster.

That's the person you want more of.

So instead of constantly asking...

"How do we get better at convincing people?"

Ask a better question.

"How do we get more people who barely need convincing?"

Harvard doesn't try to turn every applicant into Harvard material.

They raise the bar and select the best.

In my world, that means I only work with practitioners who already invest heavily in marketing than spend my time convincing someone why marketing matters in the first place.

Find those already winning and give them a better vehicle.

Your job isn’t to save everyone.

It’s to help those who often need it the least but want it the most.

- Yuri

2 weeks ago | [YT] | 21

Yuri Elkaim | Healthpreneur

I'M DOING SPEED (and I love it)...

My kids are starting to play soccer at a higher level (2 of them want to go pro).

In fact, my oldest just got selected for one of the best teams in the province.

I'm so excited for him.

For the past 3 years, he's lost a lot of development working under the wrong coaches at a club with low standards.

It was hard to watch.

Now that he's joining a much better team in October, I've noticed the biggest difference between him and the top players in his age group.

Speed and explosiveness.

Luckily, I spent 7 years as a strength and conditioning coach and worked with hundreds of high-level athletes.

So, at their request, I've decided to put him and his brother through a dedicated speed training program 2-3 times per week as their current season winds down and they prepare for winter.

And in good old Yuri fashion, I thought...

Why not join them?

Instead of standing on the sidelines telling them what to do, I'm going to do it with them.

I'm sure my body will feel the effects.

I haven't trained speed and explosiveness this intentionally since my days as a pro 20 years ago.

But I'm excited about it.

I'm 46.

And most people over 30 will never sprint at full speed again for the rest of their lives.

That's crazy to me.

I've always made being fit, strong, and powerful a priority.

It's why I work out almost every day.

It's why I still play soccer with my kids.

I'm not training for professional soccer anymore.

I'm training for life.

I’m an “entrepreneurial athlete”.

Because there's no better feeling than being in great shape and knowing your body can still do incredible things.

Maybe training with my boys will inspire them.

Maybe they'll laugh as they leave me in the dust.

Probably a bit of both.

Either way, I'm in.

What does any of this have to do with you?

Not much.

Other than this...

Don't let your age write the story of what you can or can't do next.

Whether it's your body, your business, or anything else you care about, today can always be the start of a new chapter.

You're only too old when you decide you are.

- Yuri

3 weeks ago | [YT] | 3

Yuri Elkaim | Healthpreneur

Starting over...

The past year has been a strange one.

At times, it's felt like a rocket re-entering Earth's atmosphere.

Everything shaking.

Heat everywhere.

Pieces flying off as you wonder what will still be left when it's over.

We've made some of the biggest changes in Healthpreneur's history.

We've parted ways with nearly half our team.

Restructured the business.

Evolved our offerings.

And made some difficult decisions to better align with our vision of helping one billion people achieve better health.

It hasn't been easy.

In fact, this chapter may one day go down as the "dark ages" of Healthpreneur.

But I also know it won't be the last time we're forced to reinvent ourselves.

Most people will never understand decisions like these.

They don't have all the context.

They only see the outcome, not everything that led to it.

And that's okay.

As a leader, your job isn't to make everyone happy.

It's to make the decisions that give your business the best chance to fulfill its mission.

Sometimes that means letting go of what got you here.

Because what got you here won't always get you where you want to go.

You shouldn't feel trapped by decisions you made years ago.

You should have the freedom to step back, take inventory, and build the business that aligns with the life you want today.

That's not inconsistency.

That's growth.

Netflix used to mail DVDs.

Airbnb had to completely rethink parts of its business during COVID just to survive.

The companies that endure aren't the ones that resist change.

They're the ones that embrace it before they have no other choice.

Business is no different than life.

The only constant is change.

The leaders who thrive are the ones willing to evolve with it.

- Yuri

1 month ago | [YT] | 4

Yuri Elkaim | Healthpreneur

A hotel owner once hired a celebrated chef to transform his struggling restaurant.

The chef had talent.

He also had a reputation for being difficult.

During their first meeting, the owner saw flashes of it.

The chef interrupted people.

He dismissed simple questions.

He treated every disagreement like a challenge to his authority.

But the owner gave him the benefit of the doubt.

Great talent often comes with sharp edges, he thought.

So he assigned one of his most patient managers to help the chef settle in.

At first, the manager overlooked the late changes, unreasonable demands, and occasional outbursts.

She wanted the relationship to work.

But every accommodation taught the chef the wrong lesson.

He didn’t see her patience as professionalism.

He saw it as permission.

Soon, the occasional outbursts became daily events.

The demands became more unreasonable.

The disrespect spread from the manager to the rest of the staff.

When the owner finally confronted him, the chef laughed.

“Do you know how difficult it will be to replace me?”

The owner paused.

Then he said, “Your talent got you through the door, but your character just showed you out.”

The restaurant struggled for several weeks after the chef left.

Then something unexpected happened.

The staff became more confident.

People shared ideas again.

Service improved.

Customers noticed the difference.

Within six months, the restaurant was doing better than it ever had under the celebrated chef.

The owner learned something he never forgot.

When people show you their true colours, pay attention.

You can set a boundary, or you can teach them that your boundaries do not exist.

Compassion matters.

Everyone is fighting a battle you cannot see.

But giving someone the benefit of the doubt does not mean giving them unlimited opportunities to mistreat people.

A title does not make someone special.

Talent does not excuse arrogance.

Status does not give anyone permission to treat others as if they are beneath them.

Some people confuse kindness with weakness.

The longer you tolerate their behaviour, the more entitled they become.

That is why protecting your people is one of the most important jobs of any leader.

You can replace talent.

You can rebuild revenue.

You can solve operational problems.

But once your team believes you will tolerate disrespect to protect the business, you lose something far more valuable.

You lose their trust.

Give people grace.

Look for what you could have done better.

Make reasonable accommodations.

But when a pattern becomes clear, believe the pattern.

Respect is not negotiable.

- Yuri

1 month ago | [YT] | 0

Yuri Elkaim | Healthpreneur

As the leader of your business, your number one job is prioritization.

Every day you'll have dozens of problems competing for your attention.

The challenge isn't deciding what to do.

It's deciding what NOT to do.

Because if you focus on the wrong problem, you'll spend weeks or months optimizing something that never should've been your priority in the first place.

Every “should” question is really a strategic question.

And strategy is simply prioritization.

Where should you invest your time?

Your energy?

Your money?

Your team's attention?

The longer you're in business, the better you become at recognizing patterns and identifying the better answers to these questions.

But if you're early in your journey, it's easy to mistake symptoms for the actual problem.

That's why guidance matters.

One of our clients recently showed me the numbers across her entire client acquisition pipeline.

At first glance, the bottleneck seemed obvious.

Her discovery calls were converting at only 20%.

The natural conclusion was that she needed to improve her sales skills.

But then she casually mentioned something else.

She was running ads in several different countries.

And one country had dramatically lower show rates and close rates than everywhere else.

Suddenly, the problem changed.

Maybe her close rate wasn't the issue at all.

Maybe she was simply attracting the wrong prospects and her targeting was the reason.

My recommendation was simple.

Stop advertising in that country.

Then look at the numbers from the U.S. and Canada on their own.

If those close rates were healthy, then sales was never the problem.

Targeting was.

Without looking deeper, she could've spent months stressing over a sales issue that wasn’t an issue to begin with.

That's what great leaders do.

They don't just solve problems.

They identify the real constraint.

Then they put all of their energy into solving that one thing before moving on to the next.

That's the game of business.

- Yuri

1 month ago | [YT] | 4

Yuri Elkaim | Healthpreneur

Should I bring back the #winning videos?

1 month ago | [YT] | 2

Yuri Elkaim | Healthpreneur

There are days when you don't want to be in business.

Days when everything feels like it's falling apart.

When it seems like every problem finds you at once.

And all you want to do is pull the covers over your head.

That's why entrepreneurship isn't for everyone.

It's not for the faint of heart.

It's not for people who quit when things get uncomfortable.

It's for a special kind of maniac.

The kind who's willing to give up a “norma”l life for the chance to build an exceptional one.

The kind who's willing to endure years of uncertainty, setbacks, and sacrifice for moments that make it all worthwhile.

At least, that's what you think in the beginning.

Then something changes.

When you stay in the game long enough, you realize it was never about those moments.

It was about the journey.

Most people aren't willing to endure the ups and downs that come with building something meaningful.

But for those of us who are, it's the greatest ride imaginable.

The wins.

The failures.

The sleepless nights.

The breakthroughs.

The lessons.

Every one of them shapes you.

And over time you realize the business was never the destination.

It was the vehicle.

The real reward isn't the money.

Or the freedom.

Or the recognition.

It's the person it makes of you along the way.

That's why we don’t retire.

We just keep building.

Keep learning.

Keep growing.

Because once you've experienced a life of purpose and pursuit, standing still is no longer an option.

It’s not for everyone.

But if you get it…you get it.

Yuri

1 month ago | [YT] | 7

Yuri Elkaim | Healthpreneur

When I started Healthpreneur, almost all of our growth came from paid ads.

A few years later, a couple of my clients convinced me I needed to become more active on Instagram.

So I reluctantly gave in.

Several years later, I can tell you with complete conviction...

I hate it.

Not because Instagram doesn't work.

It clearly does.

But because it rewards a style of content that doesn't bring out my best.

Spend five minutes scrolling my Explore page.

It's endless entertainment.

Lifestyle.

Flexing.

Attention grabbing hooks.

Some of it's creative.

Most of it's not useful.

And I leave feeling like I just wasted five minutes of my life.

For years, we built content systems around keeping up with the algorithm.

One to three posts a day.

Stories.

Reels.

Carousels.

Constantly feeding a machine that always wanted more.

106k followers later…

Eventually I asked myself...

Why?

So I stopped.

Today, I post when I have something worth saying.

Sometimes that's once a week.

Sometimes less.

And guess what?

It hasn't hurt our business.

It’s not even trying to compete with creators or influencers who are better entertainers than I am.

It’s fundamentally a format of content that I don’t enjoy.

I'm at my best when I'm teaching, sharing insights, and providing real, actionable value.

That's why I love YouTube.

It's where I consume the most valuable content.

It's where I enjoy creating the most valuable content.

And in just the past two years, our YouTube content has contributed more than $21 million in revenue to our business.

Not because we chased views.

Because we built content for the types of clients who love to help - health practitioners who are scaling their business and impact.

I see so many health practices trying to go viral with skits, trends, and videos designed to grab attention.

Meanwhile, the patients they're trying to attract are simply looking for someone they can trust.

Help people first.

Attention follows.

So does trust.

For me, YouTube is where that happens.

The influencers can have Instagram.

1 month ago | [YT] | 6

Yuri Elkaim | Healthpreneur

Who would've thought a puppy could teach me so much about sales?

We've had dogs for nearly 20 years.

Most recently, we welcomed Joey, our new puppy.

She's only nine weeks old.

Everything is new to her.

New sounds.

New smells.

New people.

A new environment.

At this stage, my job isn't to teach her dozens of tricks.

It's to help her feel safe.

If we want her to love her crate, we can't use it as punishment.

We have to help her associate it with safety.

Comfort.

Reward.

Trust.

Only then does she willingly go inside.

It reminded me that sales works the same way.

Before people buy from you, they need to feel safe with you.

They may want to change.

But they also fear making the wrong decision.

They don't know if they can trust you.

Or if your solution will actually work for them.

Your job isn't to pressure them.

It's to reduce that fear.

You can do that over time by consistently publishing helpful content that allows people to get to know you, like you, trust you, and understand how you think.

You can do that with overwhelming amounts of proof that lets them know your solution actually works.

In a discovery call, you don't win by pushing harder.

But by making people feel understood.

Heard.

And at ease.

The more psychological safety you create, the easier the decision becomes.

Because people don't buy at the point of maximum desire.

They buy at the point of minimum fear.

Yuri

1 month ago | [YT] | 8