Yuri Elkaim | Healthpreneur

When I started Healthpreneur, almost all of our growth came from paid ads.

A few years later, a couple of my clients convinced me I needed to become more active on Instagram.

So I reluctantly gave in.

Several years later, I can tell you with complete conviction...

I hate it.

Not because Instagram doesn't work.

It clearly does.

But because it rewards a style of content that doesn't bring out my best.

Spend five minutes scrolling my Explore page.

It's endless entertainment.

Lifestyle.

Flexing.

Attention grabbing hooks.

Some of it's creative.

Most of it's not useful.

And I leave feeling like I just wasted five minutes of my life.

For years, we built content systems around keeping up with the algorithm.

One to three posts a day.

Stories.

Reels.

Carousels.

Constantly feeding a machine that always wanted more.

106k followers later…

Eventually I asked myself...

Why?

So I stopped.

Today, I post when I have something worth saying.

Sometimes that's once a week.

Sometimes less.

And guess what?

It hasn't hurt our business.

It’s not even trying to compete with creators or influencers who are better entertainers than I am.

It’s fundamentally a format of content that I don’t enjoy.

I'm at my best when I'm teaching, sharing insights, and providing real, actionable value.

That's why I love YouTube.

It's where I consume the most valuable content.

It's where I enjoy creating the most valuable content.

And in just the past two years, our YouTube content has contributed more than $21 million in revenue to our business.

Not because we chased views.

Because we built content for the types of clients who love to help - health practitioners who are scaling their business and impact.

I see so many health practices trying to go viral with skits, trends, and videos designed to grab attention.

Meanwhile, the patients they're trying to attract are simply looking for someone they can trust.

Help people first.

Attention follows.

So does trust.

For me, YouTube is where that happens.

The influencers can have Instagram.

3 hours ago | [YT] | 3

Yuri Elkaim | Healthpreneur

Who would've thought a puppy could teach me so much about sales?

We've had dogs for nearly 20 years.

Most recently, we welcomed Joey, our new puppy.

She's only nine weeks old.

Everything is new to her.

New sounds.

New smells.

New people.

A new environment.

At this stage, my job isn't to teach her dozens of tricks.

It's to help her feel safe.

If we want her to love her crate, we can't use it as punishment.

We have to help her associate it with safety.

Comfort.

Reward.

Trust.

Only then does she willingly go inside.

It reminded me that sales works the same way.

Before people buy from you, they need to feel safe with you.

They may want to change.

But they also fear making the wrong decision.

They don't know if they can trust you.

Or if your solution will actually work for them.

Your job isn't to pressure them.

It's to reduce that fear.

You can do that over time by consistently publishing helpful content that allows people to get to know you, like you, trust you, and understand how you think.

You can do that with overwhelming amounts of proof that lets them know your solution actually works.

In a discovery call, you don't win by pushing harder.

But by making people feel understood.

Heard.

And at ease.

The more psychological safety you create, the easier the decision becomes.

Because people don't buy at the point of maximum desire.

They buy at the point of minimum fear.

Yuri

3 days ago | [YT] | 7

Yuri Elkaim | Healthpreneur

I've been speaking with several health practice owners recently whose businesses have contracted over the past year or two.

It's never fun when your business starts moving backwards.

Heck, ours did at the end of last year.

But the most important job of a business owner isn't to avoid problems.

It's to understand why they're happening.

If your business doubled, what specifically caused it?

If it shrank, why?

What's the one constraint that, if solved, would create the biggest breakthrough?

That's where your focus belongs.

It's easy to feel productive checking things off your to-do list.

But unless you're ruthlessly focused on the biggest bottleneck in the business, you'll likely end up in the same place a year from now despite working incredibly hard.

We experienced this ourselves.

The CAC for our main coaching program increased significantly last year.

At first, we asked the obvious questions.

Was it our sales process?

Was it our messaging?

Not really.

The real issue was the market.

Advertising costs had risen to a point where the economics no longer made sense for that specific offer.

After 8 years of optimizing the same model and offer, it became clear that another small tweak wasn't the answer.

We needed to adapt.

Not by changing our mission.

Not by changing who we serve.

But by slightly changing how we serve them.

Same business.

Same vision.

Same values.

Just a better strategy for today's market.

This won't be the last time we'll have to adapt.

I've been in business for more than 20 years.

I've lived through recessions, financial downturns, and a pandemic.

Every challenge forced us to evolve.

The businesses that survive aren't the ones that never get knocked down.

They're the ones that keep adjusting.

Look at the Fortune 500 from 1955.

More than 85% of those companies no longer exist.

Netflix used to mail DVDs.

Blockbuster had every opportunity to evolve but didn't.

The lesson is simple.

Business is an endurance sport.

The goal isn't to avoid change.

It's to adapt to it.

No matter what you're facing right now, remember this.

A few years from now, today's challenge will probably become one of your best stories.

Just stay in the game.

- Yuri

4 days ago | [YT] | 2

Yuri Elkaim | Healthpreneur

Yesterday, England lost their World Cup semifinal against Argentina.

After scoring first, they spent the next 30 minutes sitting back to protect the lead.

It backfired.

Argentina came in waves.

Attack after attack.

Eventually, the pressure broke them.

You can only defend for so long before something gives.

Business works the same way.

You don't grow by playing it safe.

You don't scale by constantly cutting expenses or protecting what you've already built.

At some point, you have to go on the offensive.

You have to create.

You have to market.

You have to consistently put value into the world.

If you sit back hoping referrals keep coming or that patients somehow find you, you'll eventually hit a ceiling.

Meanwhile, your competitors are investing in growth.

They're becoming more visible.

Building more trust.

Expanding their reach.

And over time, they'll pass you.

I see this all the time.

There are clinics doing $500k to $1 million a year almost entirely from referrals.

They're proud they don't spend money on marketing.

They wear it like a badge of honour.

But it's also the reason they stay where they are.

The practitioners who lead their market don't wait for opportunity.

They create it.

They add more value than anyone else.

They're more visible.

They're more trusted.

And over time, they become the obvious choice.

The best defense in business has always been a great offense.

Your friend and coach,

Yuri

5 days ago | [YT] | 4

Yuri Elkaim | Healthpreneur

If you follow any business mentors online (myself included), you've probably noticed something over the past couple of years.

Almost all of them have gone all in on YouTube.

Why do you think that is?

A few years ago, most of the big names relied heavily on paid ads.

Many (like us) still do.

But they've also seen the writing on the wall.

Trust is becoming the most valuable asset in business.

Think about it.

How do you know who to trust anymore?

Every third post on social media is an ad.

Everyone and every offer sounds the same.

AI has made it easier than ever to create content (or should I say “AI slop”).

And harder than ever to know who's real.

Naturally, we want something deeper.

We want to spend time with someone we resonate with.

We want to understand how they think.

Their philosophy.

Their personality.

Their perspective.

Only then do we decide whether they're someone we want to learn from or do business with.

We can't do that in person with everyone.

So, long-form content is the next best thing.

That's why YouTube has become such an important part of our business.

In just two years, our YouTube channel has contributed more than $21.4 million in tracked revenue for our business.

That's remarkable considering most of our client still originate from Meta ads.

A few years ago, I realized the days of running an ad, booking a call, and enrolling a client were fading.

People need more trust before making big decisions.

I'm completely okay with that.

I've always loved teaching.

My goal isn't to chase views.

It's to answer the questions I know my best clients are already asking.

I don't care about viral topics.

I care about the right topics.

I don't care about millions of viewers.

I care about the right viewers.

That's why, even with a relatively small channel of just 27,000 subscribers, YouTube has become one of the biggest contributors to our business.

More importantly, it's become our greatest trust-building asset.

I'm not creating content for this month.

I'm building a body of work that will live for decades.

A library of answers for every meaningful question our market is asking.

That's the game I'm playing.

Because YouTube, and business itself, rewards people who think long term.

The goal isn't to become the most viewed.

It's to become the most trusted.

And over time, being seen as a trusted authority helps you become the obvious choice in your market.

If that's the kind of business you want to build, this can likely help.

Your friend and coach,

Yuri

PS. Here's an example of a question I get asked all the time and a quick video that provides some perspective on it...

6 days ago | [YT] | 0

Yuri Elkaim | Healthpreneur

Our new puppy taught me a marketing lesson...

Last week, we surprised our four boys with a new puppy.

Meet Joey.

An 8-week-old miniature dachshund.

It's been more than a year since our last dog passed away, and we'd sworn we'd never get another one.

Well... that didn't last.

The kids kept campaigning.

Amy and I secretly started planning.

And last week, we surprised them.

I'd also forgotten something...

Puppies bite.

A lot.

Joey is in the teething stage and loves using our hands, feet, furniture, and just about everything else as chew toys.

So I did what most people do when they have a problem.

I opened YouTube.

I searched for videos on how to stop puppy biting and teething.

Within minutes, I discovered several dog experts I'd never heard of before.

Their videos were incredibly helpful.

Now they're on my radar.

And if Joey develops another behavior I need help with...

Guess who I'm going back to?

The people who already helped me.

Your future patients are doing the exact same thing.

They have a health problem.

They want answers.

So they open YouTube and search.

The question is...

When they search, do they find you...

...or do they find someone else?

Because the first person who helps them often becomes the first person they trust.

And when they're finally ready to solve their problem, who do you think they're going to call?

The practitioner they've spent hours learning from on YouTube.

Not the one they've never heard of.

That's exactly why we built the YouTube Authority Engine.

To help health practitioners become the obvious choice before a prospective patient ever reaches out.

Because trust isn't built on the discovery call.

It's built long before that.

And when that happens you’re selling anything. You’re simply helping them get started a lot faster.

If you'd like our help creating high-trust videos that actually help people, live forever, and compound over time so that you become the obvious choice in your market, then go to go.healthpreneurtraining.com/youtube to learn more.

Your friend and coach,

Yuri

1 week ago | [YT] | 4

Yuri Elkaim | Healthpreneur

We all go through dips.

Last month, at our Mastery retreat in Scottsdale, we brought together dozens of high six and seven-figure health practitioners to help them break through plateaus and continue scaling their businesses.

From the outside, they're all doing incredibly well.

But success doesn't come without problems.

Some were dealing with team issues.

Others had seen revenue slow down.

Some felt stuck, even though they were working harder than ever.

That's why we get together.

Not because anyone has it all figured out.

But because every business eventually runs into a new constraint.

The reality is that business, much like life, isn't a straight line.

It's more like the stock market.

Up.

Down.

But generally trending upward over time if you keep doing the right things.

The most important question isn't, "Why is this happening to me?"

It's, "Why is this happening?"

What's causing the dip?

What's creating the slowdown?

What's the one constraint that, if solved, would unlock the next stage of growth?

That's your job as the CEO.

Too often, we get distracted by fun side projects that make us feel productive but do very little to solve the biggest need in the business.

Week after week.

Month after month.

Our focus drifts.

And eventually, so does the business.

I've found it much more helpful to think of myself as the Chief Problem Solver.

Every day I ask myself one question:

**What's the biggest problem in the business that, if solved, would create the biggest positive impact?**

Then I put all of my energy into solving that one thing.

Once it's solved, I move on to the next.

That's the game of business.

It never ends.

It's just one puzzle after another.

Each one you solve unlocks the next level of growth.

Which presents an even bigger puzzle to solve.

Business is a lot like a video game.

Except this one pays you handsomely if you're willing to stay in the arena and keep solving the puzzles.

Your friend and coach,

Yuri

PS. Want a sneak peak in the room from our event?

Check out this video and get the step-by-step breakdown to taking your business to $1M+

1 week ago | [YT] | 1

Yuri Elkaim | Healthpreneur

When you feel like the best but still end up losing...

I spent last weekend in Houston watching Canada's Round of 16 match against Morocco.

For the first half, Canada dominated.

They made the sixth-ranked team in the world look average.

Then everything changed.

A few small mistakes.

A few missed chances in front of goal.

Morocco capitalized.

Canada lost 3-0 and their World Cup journey was over.

It was disappointing because it felt like a game they could have won.

But at the highest level, the details matter.

And, in this game, the details made the difference.

In sport and in business, the difference between good and great is almost always found in the nuances.

Everyone thinks they're doing the right things.

They've "run a few Facebook ads."

They've "tried YouTube."

They've "posted consistently."

But success rarely comes from simply doing the thing.

It comes from doing the little things better than everyone else.

I was speaking with a doctor recently who was frustrated that her YouTube channel wasn't growing faster.

She posts every week.

Her videos get hundreds of views, with some reaching into the thousands.

When I asked how long she'd been at it, she said four months.

Four months.

Yet she spent 12 years becoming a doctor without ever questioning that timeline.

Funny how we're willing to give our profession a decade, but expect marketing to work in a few months.

The truth is, you get better by staying in the game.

You test.

You learn.

You make small adjustments.

The market tells you what's working.

Then you improve again.

And, of course, it helps to have someone who can see what you can't.

Just like you do for your patients.

Canada will be back.

They'll learn from this tournament.

They'll raise their standards.

Refine the details.

Build on the momentum they've created.

That's the same approach we must all take if we care about building a truly impactful business.

Keep raising your standards.

Keep taking action.

Keep refining the details.

The only time you truly lose is when you stop showing up.

Winners don't do that.

Your friend and coach,

Yuri

2 weeks ago | [YT] | 7

Yuri Elkaim | Healthpreneur

If you knew with absolute certainty that your business would be exactly where you wanted it to be 12 months from now...

You'd move forward without hesitation, right?

It would be a no-brainer, wouldn't it?

Most people say "yes."

But that's the problem.

Needing that level of certainty is exactly why most people never take the first step.

I call it the “certainty curse”.

And I get it...

We hate uncertainty.

We want to know everything is going to work out perfectly.

But business and life don't work that way.

There are no guarantees.

You're looking for certainty in a world that can't provide it.

Water is wet.

Fire is hot.

Life is uncertain.

Anyone who promises you otherwise is lying to your face... just to get your business.

When we built our dream home in Mexico several years ago, we didn't know exactly what every detail would look like.

We had no idea what challenges we'd encounter along the way.

And we certainly didn't ask our architect:

"Can you show me the exact blueprint, budget, materials list, and interior design plan for my house…BEFORE we start working together?"

Of course not.

That's the work we hired them to do.

So in a world that is uncertain, what we're really asking is:

"Can I trust you?"

But that's actually the wrong question.

The better question is:

"Do I trust myself?"

Because when you know that everything will always work out for you, you'll never lose.

That doesn't mean everything goes according to plan.

It means you trust yourself to figure it out.

But as soon as you hand your power over to someone else and believe you're at their mercy, you've already lost.

Having helped health practitioners scale their businesses for the past 20 years, I've noticed something interesting:

Those who achieve the highest levels of success believe in themselves.

They trust themselves.

They listen to and follow their gut.

They don't need every detail before they take the first step.

They don't demand certainty before they move forward.

Because they know everything unfolds exactly as it's supposed to, at exactly the right time.

So the real question to ask yourself is this:

"Am I waiting for certainty from others before I move forward...

...or do I trust myself enough to figure it out?"

The latter is how you win.

Not by eliminating uncertainty.

But by trusting yourself enough to move through it.

So, who do you want to be?

Your friend and coach,

Yuri

1 month ago | [YT] | 14

Yuri Elkaim | Healthpreneur

[New Video] I interviewed 100s of America’s top doctors and uncovered what separates the best from the rest https://www.youtube.com/watch?v=7wxRo...

There are distinct differences between those with practices doing $1M and those doing over $10M.

These differences were so consistent that I decided to put my findings together in today’s video.

I think you’ll find it really useful to help you grow your business too.

2 months ago | [YT] | 12