Egochi Digital Marketing Agency

Advanced SEO Tip

Semantic SEO with NLP (Natural Language Processing):

Actionable Tip: Use Google's Natural Language API to analyze your content's entity recognition and sentiment analysis. Optimize your content to ensure it matches the entities and sentiment your target keywords evoke. This helps align your content more closely with Google's understanding of the topic.

How to Implement:

Use the Google Natural Language API to analyze your content.

Identify the entities and sentiments Google recognizes.

Adjust your content to better align with these insights.

1 year ago | [YT] | 0

Egochi Digital Marketing Agency

The team right now. #action

1 year ago | [YT] | 0

Egochi Digital Marketing Agency

YouTube SEO Guide: Insights from the API Leak

Introduction

The recent YouTube Warehouse API leak has unveiled valuable insights for optimizing your YouTube channels and videos. Here's a comprehensive guide to help you enhance your video SEO, engagement, and rankings.

Major Findings from the Leak

Key Modules and Their Implications

1. GoogleApi.ContentWarehouse.V1.Model.YoutubeBackstageSuperVodCommentInfo
- Tracks super comments and their impact on video engagement.

2. GoogleApi.ContentWarehouse.V1.Model.YoutubeCommentsApiCommentEnforcementStatus
- Monitors comment enforcement and moderation status.

3. GoogleApi.ContentWarehouse.V1.Model.YoutubeCommentsClusteringMiniStanza
- Clusters comments for better sentiment analysis and engagement tracking.

4. GoogleApi.ContentWarehouse.V1.Model.YoutubeCommentsRankingYouTubeCommentTextEmbedding
- Ranks comments based on text embedding and quality.

5. GoogleApi.ContentWarehouse.V1.Model.YoutubeDiscoveryLegosLegosEntity
- Identifies entities for improved video discovery and relevance.

6. GoogleApi.ContentWarehouse.V1.Model.YoutubeDiscoveryLegosLegosSemanticRelationship
- Analyzes semantic relationships for better content recommendations.

7. GoogleApi.ContentWarehouse.V1.Model.YoutubeCommentsSentimentSentiment
- Measures sentiment of comments for content quality and engagement.

8. GoogleApi.ContentWarehouse.V1.Model.YoutubeDiscoveryLegosLegosTaxonomicRelationship
- Categorizes content based on taxonomy for better search relevance.

Important Attributes and Commentary

1. authoringTool
- Use professional-grade hardware and software for video creation. This can potentially boost your video rankings.

2. frameRate
- Higher frame rates (e.g., 60fps) can lead to better video quality and higher rankings.

3. resolution
- Higher resolution videos (e.g., 1080p, 4K) are preferred, especially for larger screens like TVs.

4. spatialAudioMode & stereoMode
- Enhanced audio quality contributes to a better viewer experience and potential higher rankings.

5. hasChapters
- Including chapters can improve user navigation and engagement.

6. aspectRatio & colorDynamicRange
- Standard aspect ratios and good color range are important for video quality.

Comprehensive SEO Recommendations

Video Quality and Technical Specifications

1. Authoring Tool: Use professional-grade hardware and software for video creation.
2. Frame Rate and Resolution:
- Use higher frame rates (e.g., 60fps) for smoother video playback.
- Upload videos in higher resolutions (1080p, 4K) for better quality displays.
3. Aspect Ratio: Stick to standard aspect ratios like 16:9 or 4:3.
4. Spatial Audio and Stereo Mode: Utilize high-quality audio equipment for better rankings.
5. Bitrate: Use a higher bitrate for video and audio to ensure quality.
6. Sample Rate: Aim for high-resolution audio with sample rates of 128 kbps mono, 384 kbps stereo, or higher.

Metadata and Timestamp Management

1. Creation Timestamp: Include multiple creation timestamps in your video's metadata.
2. Minimum of 3 timestamps: Including the mandatory first timestamp (0:00) helps YouTube figure out the length of your video.
3. Has Chapters: Utilize chapters or timestamps in your videos.
4. Video Duration: Avoid variable frame rates to maintain consistency.
5. Use OCR Anchors: These are chapter titles embedded into your video.

Content and Engagement

1. Geolocation: Include geolocation data relevant to your filming location.
2. Thumbnail Quality:
- Create visually appealing thumbnails with bright colors, clear images, and relevant text overlays.
- Experiment with different formats and ensure high-quality scores for thumbnails.
3. Video Transcript and Captions:
- Provide high-quality, accurate transcripts.
- Ensure captions are properly timed and aligned with the video content.

Comments and Community Interaction

1. Encourage Positive Comments: Ask viewers to leave positive comments and engage with them.
2. Moderate Comments: Use moderation tools to quickly review and approve comments. Avoid blocked words and ensure a healthy discussion.
3. Comment Sentiment: Monitor and encourage positive sentiment in the comments.
4. Engagement Metrics:
- Track the number of likes, dislikes, and replies to comments.
- Ensure comments are from active and engaged subscribers.
- Respond to recent comments to promote ongoing engagement.

Channel Optimization

1. Profile Completeness: Ensure your channel profile is comprehensive and up-to-date.
2. Subscriber Interaction: Engage with your audience and encourage subscriptions and comments.
3. Linked Accounts: Encourage users to link their accounts across different platforms.

Analytics and Tracking

1. Inline Playback Metadata: Monitor inline playback metadata to understand how your videos perform in interest feeds like Google Discover.

Miscellaneous

1. Avoid Low-Quality Codecs: Refrain from using codecs like WMV, ASF, and FLV.
2. Audio-Video Sync: Ensure your audio and video are in sync.
3. Thumbnail Attributes: Use eye-catching features effectively in thumbnails.

By following these recommendations, you can optimize your YouTube channels and videos to improve their ranking, engagement, and overall performance on the platform.

1 year ago | [YT] | 1

Egochi Digital Marketing Agency

🛠️ Topical Relevance Hack for SEO 🛠️

Achieve Topical Relevance with This Simple Hack

1. Identify Your Target Keyword

Search for a key money keyword, such as "home renovation."

2. Analyze Top Competitors

- Find the top-ranking domain for your keyword.
- Example: For "home renovation," the top result might be "www.housebeautiful.com/home-remodeling"
- Perform a site-specific search using the format: site:domain.com + keyword
- Example: site:housebeautiful.com home renovation

3. Extract Relevant Pages

Review all pages related to the keyword to understand the supporting content that helps them rank.
Apply this method to the top 3 results for your target keyword.

4. Analyze Competitor Content

Use tools like seominion.com to extract URLs from your site search.
Perform a batch analysis using Ahrefs to determine which pages have the highest traffic potential.

5. Create and Optimize Your Content

Focus on topics where your site can compete effectively.
Review the actual pages, not just the data, to ensure quality content creation.

📌 Remember:

This strategy requires a long-term commitment and thoughtful topic selection.
Implementing this hack will help you build topical relevance and improve your SEO performance.

Happy Optimizing! 🚀

1 year ago (edited) | [YT] | 0

Egochi Digital Marketing Agency

How to recover from the Latest Google Update?

I tested this theory as an anti strategy about 2 years ago after the whole content is king and more content is queen theory became popular. Google had enough content and I knew they just wanted better quality.

I had a client with 276 posts that only a handful were generating traffic.

So I was prepared to get fired to test this and pruned 200 posts (mostly thin and promotional and useless posts)

This was my process:

First I set GSC to the last 18 months and looked for posts that had 0-10 clicks. I put those in a bucket of either get rid of or combine topics. For those topics that had no other relationship to other content and were dogs I downloaded for improvement later. Then redirect to main category of that topic.
Then the posts that had similar content I used as donors and combined to Uber posts (call it whatever) silo hub and spokes etc... I then...
Redirected the old post that was a donor to the new post. The pruned posts 410.

My results as you can see was positive and this was without one single new piece of new content in year plus.

The process is to backup what you are about to get rid of to be used for later or to bring back if the process doesn't work for that site...every site is different.

Here is another case study,

Done something similar recently. Site was suffering from Nov 2019 update and traffic crashed from 50k monthly to 8k per month. It had thousands of pages and a lot of keyword cannibalisation which I thought was the main issue.

We identified which are the best ranking pages, deleted crap pages, pages with decent content we decided to merge with the better ranking pages, applied 301s on posts with links but no traffic to a relevant page. Just general content cleanup. 2 months later the traffic is now 130k monthly.

So I do think there’s a general “quality score” for a site, that or the rankings just recovered due to consolidation of links from multiple pages on the same topic to a single page, and/or creation of bigger, longer, more comprehensive content by merging multiple contents together into a single post. Another major thing we did was also to fix crawl depth and made sure every page was no more than 3-4 clicks away (previously some were 8 clicks deep).

Previous to that I just tried to optimise the existing content with POP, cognitive, surfer but didn’t have much luck with the 20 pages we tried it on. We also tried a bunch of links to those pages and it didn’t move the needle either (site is already DR 60+) so i’d probably attribute the recovery to the content clean up.

I didn't 301 pages that we're deleted. They we're deleted because they didn't bring any value whatsoever, 0 traffic, 0 links, more or less 0 keywords - if the content was at all decent, I saved it and looked to add-on to a better ranking page on the same topic if there was a fit. But I didn't see any value in 301 as I wasn't redirecting any traffic nor Pagerank.

Pages with external links but not ranking - I 301 to a better page on similar/same topic. If it had decent content too, I may merge the content into the page I'm redirecting it to (within reason i.e it makes sense to merge the content).

Pages that was already ranking and had traffic I left alone, or used as the "main" page of which I'd 301 poor performing pages of the same topic to.

If pages had traffic and rankings but no backlinks, even better, I 301'd poor performing pages that had backlinks to it to give it the extra juice.

5 years ago (edited) | [YT] | 0