Bridging the classical, jazz and K-Pop music worlds together one video at a time!

FAQ:

Do you take reaction requests?
No. While we appreciate everyone's desire to see us react to a specific song, we find we're able to put out the most well rounded, fun & insightful reactions when songs are selected internally. If you have a specific question about a song, feel free to tweet it at us or type it up in our kpop-music-questions or music-class Discord threads.

Where is ____ reactor?
Since we feature music students as reactors, when they graduate from Eastman, they tend to move out of town afterwards & therefore "graduate" from the channel as well.

Can I re-upload your content to a different platform?
Yes as long as your credit, link or tag our socials to your re-post.

Where are you located?
In Rochester, NY! We feature Eastman School of Music students and alumni reacting on our channel.

For business inquiries or if you want to send us something, contact us at reacttothek@gmail.com


ReacttotheK

Please read if you donated to our fundraiser earlier this year:

Hi all! I have been sending out emails with updates the last handful of months, and hope you have been all receiving them. If you haven’t, please check your spam folder for something from the reacttothek gmail or GiveButter. I wanted to give an update here that Operation New Project was a MAJOR success, and I am now back in the USA organizing all the footage taken in Stockholm. Please expect to receive your (updated) donation rewards by the end of the year via the email you provided on GiveButter! And for our highest tier donors, your requested reactions are still being filmed, so we promise we haven’t forgotten about you! If you haven’t already received an email with a link to your requested reaction, please expect your reaction request to be emailed to you by the end of Jan 2026.

Thanks again for banding together to help us - because of you, we were able to capture a deeper level of understanding of the K-Pop's music making process from MANY different perspectives and experience levels.

- Umu

2 days ago | [YT] | 236

ReacttotheK

We revived our K-lassical Question Game for a group that has REALLY caught our ears and eyes this year...Can you guess who it is? 🤭

3 weeks ago | [YT] | 145

ReacttotheK

It's been YEARS since both a song and MV has had our entire crew in such a tight CHOKE-HOLD for the entire listening experience...but this microtonally tuned 2025 GAY masterpiece has managed to do it!

Check out our reaction here. Now with English CCs! → https://youtu.be/Tcjes23IKv8

Alsoooooo the app we used in this video to find the tonal center/key and tuning of this song is called 'Tonal Energy' or 'TE Tuner': bit.ly/4oqevw0

(NOT SPONSORED! so, uh, TE Tuner if you see this please sponsor us we love you.)

1 month ago | [YT] | 334

ReacttotheK

📣 ATTENTION!!! 📣 All our editors happened to finish editing their videos on the same day and I know y’all have been waiting so patiently so WE JUST DROPPED VIDEOS 4 DAYS IN A ROW FOR BOPS RELEASED DURING THE SUMMER! GO CHECK EM OUT!!!!

ITZY → https://youtu.be/WeWWT_9A2JU
ARrC (this group is painfully underrated) → https://youtu.be/gIJUSucKjJc
aespa → https://youtu.be/BCl7bFNy7gI
YOUNG POSSE (1st time reacting!) → https://youtu.be/RdnseEq3lFQ

2 months ago | [YT] | 268

ReacttotheK

One of the most cinematic KPop MVs was released in 2025 and we FINALLY reacted to it!

Grab your popcorn and get ReacttotheK booted up on your TV, cuz we just released our longest reaction video to a song YET! → https://youtu.be/LlcQHTpT834

2 months ago | [YT] | 420