Helloooooo everybody! My names James Welsh, former stylist and Skincare ENTHUSIAST. On my channel, I like to take a deeper dive into what we use on our skin. Discussing a range of topics from the ingredients in our skin and hair products, to the outlandish claims brands make. Busting myths and testing skincare

As an Editorial and Advertising graduate, I also like to dive into the world of digital retouching and photo manipulation in cosmetics and influencer advertising, to see how brands lie to sell their products. Exposing filters, blurred skin and other misleading techniques influencers use....like facetune!
So please subscribe if you like hair, skincare and some fashion content! And feel free to ask any questions!