Stephanie Garcia

Inside the Future of Creator Partnerships: VidSummit 2025 Panel Recap 👀

When ‪@ChrisDo‬, ‪@beaconsai‬ co-founder Jesse Zhang, and ‪@KisweVideo‬'s Priscilla Lau shared the stage at ‪@VidSummit‬ 2025, magic happened.

They tackled the biggest question facing creators today:
How do we harness AI while staying human?

Just published my breakdown of their game-changing insights on balancing AI efficiency with authentic creativity. Trust me, this isn't your typical AI panel recap.

Read it here: www.lightscameralive.com/blog/ai-partnerships-evol…

PS: You'll love Chris Do's take on why having taste matters MORE in the AI era, not less.

2 months ago | [YT] | 1

Stephanie Garcia

The psychology of YouTube Shorts just clicked for me at ‪@VidSummit‬.

‪@MaryAllyson‬ revealed why most creators fail to convert Shorts viewers:

They're missing authentic storytelling moments.

Here's what struck me watching her journey from 729 views to 1.7M subs:

She stopped creating what she "should" make (vegan grocery hauls)
and started making content that genuinely excited her (pop culture cakes).

The result?
• 112M views on a Taylor Swift cake
• 87M on a plane decoration challenge
• 10M+ returning viewers monthly

But the real genius?
"Create WITH your audience, not FOR them."

She features actual viewer comments in videos,
builds on their ideas, and turns successful shorts
concepts into deeper long-form stories.

Full breakdown of her VidSummit session here:
www.lightscameralive.com/blog/youtube-shorts-conve…

#vidsummit2025

2 months ago (edited) | [YT] | 0

Stephanie Garcia

ICYMI here's a tutorial on how I'm using AI to create more content

https://youtu.be/9V3HxWe8EQc?si=7s7-D...

1 year ago | [YT] | 1

Stephanie Garcia

Let's talk about the undercover maneuvers some YouTube influencers might pull when pitching for sponsorships.

‪@owenvideo1‬ shared hidden red flags every brand should be vigilant about when considering partnerships:


🚩 When influencers hype up their channel views without emphasizing watch time, it could signal inflated metrics rather than genuine engagement with their audience.


🚩 If influencers fail to pinpoint viewer drop-off points and strategically place CTAs, brands risk missing out on impactful call-to-action moments and conversion opportunities.


🚩 Be cautious of influencers using the same B-roll footage across various promotions. Reusing B–roll footage across multiple campaigns compromises the authenticity of brand associations and dilutes the exclusivity of the content. It's akin to wearing the same outfit to every event—it diminishes your brand's distinctiveness.


⬆️ Kinda makes you want to pay attention to Instagram's recent algorithm update too, doesn't it?


Want more insider knowledge on YouTube influencers?


Owen Video shares more red flags in the book I co-authored with Eric Butow, Ultimate Guide to Influencer Marketing.


Grab your copy in the 🔗⬇️


h/t ‪@entrepreneur‬

1 year ago | [YT] | 3

Stephanie Garcia

Back in 2021, I was amidst a painful divorce when I debated reverting from my married name.

After years of building my reputation and brand, did I dare start over?

My identity felt intrinsically tied to my "stage name."

Friends *insisted* my equity was tied to it.

Then, opportunity knocked, and it was my friends at Entrepreneur Press - I was invited to be a co-author for a new book. And that's when a spark went off - I could re-introduce myself! This was my chance to rebrand on my own terms.

My co-author's encouragement gave me the confidence to shape my story.

Over the last three years, this book became my vessel to rediscover my voice.

This launch isn't just a new title but a new chapter.

This marks the first step in rebuilding my brand on my own terms and sharing with the world everything that I know about influencer marketing.

1 year ago | [YT] | 0

Stephanie Garcia

A few weeks ago, I was a guest lecturer for a fashion marketing class at the prestigious London College of Fashion.

Our conversation explored the art of influencer marketing and strategies for creating buzz for experiential events with livestreaming.

We discussed social media's power in today's fashion world and how brands can harness it to connect authentically with audiences.

Being part of such an exceptional program was a delight, even virtually.

#influencermarketing

1 year ago | [YT] | 0

Stephanie Garcia

I was thrilled to receive my latest revenue share check from the social media strategy course I filmed last year.

As an avid #livestreamer on LinkedIn and other platforms, I'm so grateful that it has opened doors for me to become a paid online course instructor.

To date, I've had the privilege of being an instructor with #LinkedInLearning and multiple online learning platforms.
More than 7,000 professionals have taken my courses, helping them develop their digital marketing capabilities.

If you've ever wondered about getting started as an online instructor, here are my top 3 tips:

📓 Choose a niche topic where you have deep expertise - social media, email marketing, SEO, etc. Position yourself as an authority brands can leverage.

📓 Film a short introductory course - break it into 5-7 easy lessons (‪@EcammLive‬ makes this easy). This will allow you to start building a portfolio of instructor experience.

📓 Pitch platforms that offer revenue share deals with creators.

🌟 PRO TIP: An existing course in your niche will make your proposal more compelling!

I'm proud of hitting this revenue milestone while getting to help other marketers grow in their careers.

Let me know if you have any questions about starting a course!

P.S. Should I do an episode about this for Lights, Camera, Live?

1 year ago | [YT] | 4

Stephanie Garcia

IT'S OFFICIAL!

I've teamed up with ‪@OBSBOT‬ to give one lucky winner an OBSBOT Tiny 2.

Here's your early access to start earning entries:
gleam.io/zF24u/obsbot-tiny-2-giveaway

1 year ago | [YT] | 0

Stephanie Garcia

For a very limited period (starting TODAY at 12 pm PT) you can apply to attend a single day of #brightonSEO in San Diego next November for free!

For 2024, the team has booked a bigger venue to ensure even more people can join to meet and learn from other search marketers.

LINK: us.brightonseo.com/freetickets

1 year ago | [YT] | 1

Stephanie Garcia

Who else is excited about Notion Calendar?

I just started using Notion last year and am loving how easy it is to track all of my content ideas.

Guess I’ll be spending this weekend to see how the new app works. Send over your tips if you’re already using Notion Calendar.

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1 year ago | [YT] | 6