The OTG2MM Podcast
The Overthinker’s Guide to Modern Marketing, the marketing podcast for people who’ve ever opened 27 browser tabs, questioned every headline they’ve written and still hit publish anyway.
Our host, Sean Makin, unpacks modern marketing, brand strategy, and business growth through practical advice, real-world stories, and just enough humour to stop you overthinking your next campaign – at least for a few minutes.
If you’re a marketer, founder, or creative trying to make smarter decisions in a noisy digital world, you’re in exactly the right place.
The OTG2MM Podcast
Marketing books are a bit like gym memberships. We buy them full of optimism, promise ourselves this one will change everything, read three chapters, highlight half the pages… and then quietly return to doing exactly what we were doing before.
Our Marketing & Design Book Review section exists to help separate genuinely useful thinking from recycled buzzwords, overhyped frameworks, and advice that could have been a two-page blog post instead of a 300-page hardback.
We’ll read the books so you don’t have to, or at least help you decide which ones are actually worth your time. Expect honest reviews, practical takeaways, and the occasional raised eyebrow when a “revolutionary” idea turns out to be something marketers have been doing since 1987.
Some books will inspire. Some will confuse. Some will make us wonder how the author stretched one idea across twelve chapters. Either way, we’ll overthink them so you can spend more time doing marketing, and less time reading about it.
Check out our latest book reviews over at www.overthinkerspod.com/book-reviews/
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