Brian "B Rich" Richardson is a music entrepreneur, manager, A&R, and label owner from Atlanta, GA, where he has guided the career of B.o.B. since the start of his career. Since then, B.o.B. has sold over 15 million records, been nominated for 6 Grammy Awards, partnered with T.I., Atlantic Records, and Eminem, scored No. 1 hit records, worldwide tours, and endorsement deals with Adidas, Coca-Cola, and more.

B Rich has served as an A&R on all of B.o.B.'s albums, thus contributing to the success of "Airplanes" going 5x platinum and "Nothing On You" 2x platinum, as well as single sales exceeding 10 million records sold for B.o.B's debut album, 'B.o.B Presents: The Adventures Of Bobby Ray'. B Rich also served as an A&R on T.I.'s double platinum 'Paper Trail' album, scoring such placements as "Slide Show" featuring John Legend and "On Top Of The World" featuring B.o.B and Ludacris.