If you’re in the thick of growing a small business on your own and wondering why it feels heavier than you expected, you’re in the right place.

This channel is for people in the messy middle. Not beginners. Not empire builders. Just solo business owners trying to make a decent living without losing their heads.

If you’re juggling clients, marketing, decisions, self-doubt, and that constant feeling that you should be further along by now, me too. This is what it actually looks like when you’re building something real on your own.

I’m in the same boat. Running a solo service business, aiming for £100k a year. No hype, no shortcuts, no pretending everything’s going brilliantly.

This channel documents the reality. The wins, the mistakes, the client headaches, the marketing experiments, and the mental gymnastics that come with carrying the whole thing yourself.

If you’re building a business and you just want to feel a bit more sane while you do it, you’ll probably feel at home here.