Doug Hewson YT

The final Newsflash of 2025 is here! 🎬

We’re wrapping up the year with a host of updates designed to help you connect and create. Here is the rundown of what is rolling out:

🎙️ Voice Replies Expansion: Now available to millions of creators. You can record up to 30-second voice replies to comments directly from the app or Studio Mobile.

🤟 Multilingual Updates: New settings allow viewers to manage translations for dubs, titles, and descriptions, prioritizing original audio when it matches their preference.

📱 YouTube Create on iPhone: The editing app has officially arrived on iOS.

🤑 Vertical Live Super Chat Goals: Now supported on vertical streams, helping you rally your community toward a target.

🎨 Nano Banana Pro: Google’s image editing model is coming to YouTube posts, allowing for AI-powered edits like background changes and object removal (US, CA, NZ, IN).

🖼️ Shorts Feed Experiments: We are testing image posts in the Shorts feed to give your photos more visibility.

✂️ Studio Updates: Look out for AI-powered clip suggestions for podcasts and comment summaries in Studio Mobile.

Catch the full breakdown and a 2025 recap here: https://www.youtube.com/watch?v=362YA...

4 days ago | [YT] | 9

Doug Hewson YT

The YouTube Create app is now rolling out to iPhone users in more regions globally. This mobile editing suite includes tools to remove background noise, automatically generate captions, and access a library of royalty-free music.

Previously established on Android, this expansion aims to provide more creators with professional-grade mobile editing capabilities.

Check the full list of available countries here: support.google.com/youtube/answer/13952912

6 days ago | [YT] | 16

Doug Hewson YT

YouTube is rebranding "creator or brand initiated video linking" to Brand Partner Access. This update offers an official method to share access to sponsored content—both long-form and Shorts—with trusted brands.

The feature allows brands to view performance metrics directly in Google Ads, eliminating the need for manual screenshots of data like watch time and engagement. It also enables brands to run partnership ads, promoting your video across YouTube and Google platforms to potentially reach new audiences. Access can be initiated by either party and revoked by the creator at any time.

Check out the full details here: https://youtu.be/dbIM-D5uahI

1 week ago | [YT] | 9

Doug Hewson YT

This week’s updates focus on new creative tools for mobile and deeper insights for shopping creators.

First, the YouTube Create app on Android is getting a significant upgrade with the integration of a custom version of Google’s Veo 3 Fast model. This generative AI update allows creators to generate images and videos—complete with sound—directly from text prompts within the app.

Second, creators using YouTube Shopping now have access to seller-level performance data in YouTube Analytics. Located in Advanced Mode under the "Seller" breakdown, this new view displays metrics such as total sales, orders, and returned products to help optimize your shopping strategy.

Watch the full update here: https://youtu.be/pmUmAt-FPqQ

1 week ago | [YT] | 10

Doug Hewson YT

YouTube has announced several new updates for creators and viewers:
• Title & Thumbnail A/B Testing: Now rolling out globally to creators with Advanced Features. You can test up to 3 variations (titles, thumbnails, or both) for up to 2 weeks. The winning option is determined by watch time, not CTR, to ensure higher engagement.
• YouTube Recap: The annual recap is rolling out now. It provides a story-like summary of your year on YouTube based on watch history.
• Winter Gift Drop: New gifts like a deer, hot cocoa, and joystick are available for vertical live streams until March 20.
Watch the full update here: https://youtu.be/Ef9vcwon10s

2 weeks ago | [YT] | 11

Doug Hewson YT

📝 Update on Channel Memberships & Algorithm Impact

The team at Creator Insider recently addressed some common creator questions regarding Channel Memberships, specifically regarding how members-only content impacts organic traffic.

Key takeaways include:

Homepage Recommendations: Members-only videos recommended on the Homepage are an additional surface. They do not replace recommendations for your public videos or "steal" views from them.

Viewer Feedback: Acknowledging that some non-members feel overwhelmed by seeing content they can’t watch, YouTube is reducing the frequency of these recommendations.

New Filter: By the end of the year, viewers will have a new option to filter out members-only content directly on channel pages.

Check out the full update from Lauren on the Creator Insider channel here: https://youtu.be/TEKp0yXwVPM

2 weeks ago | [YT] | 6

Doug Hewson YT

YouTube just launched "YouTube Recap"—a yearly wrap-up for viewers similar to the popular Music Recap. 📊 For creators, this is a big engagement opportunity! Viewers will see their "Top Channels," "Top Interests," and even receive specific "Awards" based on their watch history. 🏆

It uses Gemini to process the vast variety of video content into a cohesive story. Encouraging your audience to share their "Personality Type" or "Award" in your comments could be a great way to spark conversation this week. 🗣️

Check out the full announcement video here: https://www.youtube.com/watch?v=S0b93...

2 weeks ago | [YT] | 9

Doug Hewson YT

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Grab the free guide at the link below and save yourself the scrolling time! 👇
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3 weeks ago | [YT] | 6

Doug Hewson YT

Updates on Handles, Shorts AI tools, and Communities 📢

This week's news covers a shift in how channels are identified in live chat, a global expansion of AI creation tools for Shorts, and several new features for the Communities tab.

Handles Update: Handles are now the primary identifier for channels in live chat and channel memberships across the main app and Studio.

Shorts AI: We are seeing an expansion of tools like Green Screen backgrounds and AI playground to new markets. The Veo 3 model is also coming to mobile, allowing for 8-second AI-generated clips with synchronized audio.

Communities: The Communities tab is now available on desktop for posting and moderation. Creators can also now pin posts to the top of their community feed and 'heart' viewer posts.

Check out the full update from Creator Insider here: https://www.youtube.com/watch?v=bG9s4...

3 weeks ago | [YT] | 7

Doug Hewson YT

📝 New Creator Insider Update: Dynamic Ads, Shorts Links & Data!

Rene Richie sat down with Michael Beckman to discuss three major updates coming to the platform that could change how you handle brand deals and analytics.

Here is what you need to know:

🔹 Dynamic Brand Segments ("Dibs"): YouTube is exploring a feature where brand integrations are inserted dynamically rather than "burned in" to your video file. This means when a campaign ends, the ad slot is removed, allowing you to resell that spot to a new brand or promote your own products on older videos.

🔹 External Links on Shorts: For brand deals, brands will soon be able to request a clickable link be added to your Short. This requires a "two-sided handshake"—the brand requests it, and you approve it—ensuring safety while driving higher conversions.

🔹 Creator Recommendations: New machine learning models are being built to give you personalized advice. Instead of generic tips, YouTube will estimate specifically how much you could earn or grow by taking certain actions, like enabling Memberships.

Catch the full interview for all the details: https://youtu.be/IPLXzwleUyY

1 month ago (edited) | [YT] | 16