Hey, I'm Aareen! 👋

Every week I break down the real stories behind Indian startups, why some build empires and why others quietly shut down.

I've worked as
a Cybersecurity Manager at ICICI Bank,
Built one startup in college and scaled it to 1000+ users,
Played Professional Cricket at the Under-16 level,
and did my B.Tech from DTU 😅.
all of which taught me how businesses really work and where they break.

A lot of people in India want to build a startup but never get exposure to how big companies were actually built.
The real challenges, The tough decisions, The moments they almost failed.

I started this channel to bridge that gap. If you're curious about how Indian brands are built, broken, or bounced back
you're in the right place.

🔔 Hit Subscribe your startup journey starts here!

Startups| Indian startups | Business case studies | D2C brands | Hindi business explainers | Brand strategy | Founder stories