Sally Atkins

I have a new direction I’d like to share with you, it’s a new chapter of my channel. I want to have an honest conversation about something I've been reflecting on deeply—something I suspect many of you are feeling too.

A few years ago, I found myself staring at the ceiling at 3 AM, with a couple of thoughts cycling through my mind: "Who am I, what is my purpose now that so many of my defining roles are changing?” And “Am I secure, have I saved enough for my future?"

Maybe you've had those same middle-of-the-night worries. Maybe you've wondered if you waited too long to get serious about your financial security or you simply haven’t put yourself first yet. Maybe you've felt that strange mix of freedom and uncertainty as your children gained independence or as you contemplated navigating this season of your life.

What I've discovered on my own journey—and what I'm passionate about sharing with you—is that this time in our lives isn't just about managing decline or minimizing loss. It's actually the perfect moment to build something new, it’s a new season for new income streams, new purpose, new community, and new confidence.

That's why I'm shifting the focus of this channel from looking stylish to feeling confident and secure. I’ve spent my whole career teaching women how to create businesses and now I’m dedicated to helping women over 40 build financial security AND rediscover purpose and connection through online businesses with ease. Because I believe the skills and wisdom we've accumulated over decades are incredibly valuable—we just need the right vehicle to share them with the world AND be properly compensated for them.

I'd love to know which of these challenges resonates most with you right now. I've created a poll below to start our conversation, and I'll be diving deeper into the topics that matter most to you in the coming weeks.

This isn't about chasing trends or trying to be 20 again. This is about embracing exactly where we are, with all our experience and wisdom, and building something meaningful that serves our financial future while giving us purpose for this next beautiful chapter.

Drop your thoughts in the comments, vote in the poll, and know that you're in exactly the right place. We're in this together, and I couldn't be more excited for what's ahead.

What keeps you awake at night?
Which of these concerns resonates with you most as a woman over 40?

1 day ago | [YT] | 14

Sally Atkins

I’m doing a little bit of research and would love to hear from you all. Would you enjoy hearing about how I turned what I know into multiple successful YouTube channels? Have you ever sat and thought to yourself ‘I wonder if I could do that’? Let me know.

1 month ago (edited) | [YT] | 34

Sally Atkins

Head Over to my skincare channel today and watch my latest announcement. 🤩

1 month ago | [YT] | 2

Sally Atkins

Try on and Shop with me.. Todays Video is a fabulous Vlog Grab a cuppa and lets go shopping.

1 month ago | [YT] | 1

Sally Atkins

Over on my Beauty Channel I take you through the latest Beauty Device

1 month ago | [YT] | 1

Sally Atkins

My latest video over on my Beauty Channel 🥰

1 month ago | [YT] | 4

Sally Atkins

My latest Video is an inside look at a Professional Beauty Expo🥰

1 month ago | [YT] | 9

Sally Atkins

My latest video over on my Beauty Channel

1 month ago | [YT] | 4

Sally Atkins

Hello Gorgeous Friends🥰 I’m off to see what’s new in Next and F&F stores today for us. Is there anything you’d love me to check? Let me know and I’ll see what I can do ❤️

1 month ago | [YT] | 23

Sally Atkins

Brand New Vlog. Today I am in a destination shopping mall in the U.K. called Bluewater. Come shopping with me 🥰

1 month ago | [YT] | 2