CHOICE is Australia’s largest and longest-running consumer advocacy organisation. As a fiercely independent nonprofit, we’ve been empowering consumers since 1959 through expert product testing and reviews, impactful investigations, and campaigns that fight for consumer rights.


CHOICE Australia

To raise awareness of the risk associated with investment hype, ASIC has today launched a consumer campaign linked to 'Dumb Money', a new film profiling the GameStop short squeeze episode in 2021. The campaign, which urges retail investors to carefully research online investment opportunities, includes a new cinema advertisement that will air nationally from today at screenings of the film.

ASIC CEO Warren Day said, ‘Before choosing to invest, people should familiarise themselves with the golden rules of investing and understand the associated risks. They shouldn’t believe the hype – if an investment sounds too good to be true, it probably is.'

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2 years ago | [YT] | 1