TheDailyPitch

Wow, it’s been a crazy few weeks of interviewing guests, editing episodes, and switching podcast platforms from @Spotify to @Podbeancom. While I enjoyed Spotify and I’m still a paid family plan subscriber, they kept blocking the show because of my theme music. I have a license for the track and shared it with them, but their response time to my appeals took too long. The show must go on.

Over the past couple of days I’ve been migrating things over, catching up on editing and article posting at The Daily Pitch, and working to get back in my rhythm. After today, I think I’m just about back where I need to be.

As for Podbean, so far I’m really liking it. It migrated all my shows, and as a bonus the video version of the show is now available on their podcast player as well as Apple Podcasts. As of this writing, I’m not sure about Spotify. My last two shows are still blocked there, and none of my previous shows will play in video form. A new episode drops tomorrow, so we’ll see what happens. My hope is that it publishes cleanly and Spotify sees it as new with no issues. In a perfect world, the video version also plays. In an okay world, it plays audio only and doesn’t get taken down because I HAVE A LICENSE FOR THE MUSIC. In a crap world, Spotify pulls it down after a few days, ignoring the fact that I have a license for the music.

If that happens, I may just leave Spotify altogether. I begged them via live chat to review my appeal, but they wouldn’t; they said I needed to submit the appeal only through the form. I asked how long it takes. They said 5 to 7 days or more. It’s been a week. I told them if I had no resolution by the weekend I was leaving, so I did. I also have Apple Music because I bundle it with Apple TV and backup, and I have YouTube Music, so I don’t really need Spotify too. I’ve had it since it launched in the U.S. in 2011, but maybe after 15 years of subscribing it’s time to end it. We’ll see how the next few days go.

Anyhow, this is my first community post and update. If you made it this far, thanks for reading, and check out The Daily Pitch at dailypitch.news for insights that help managers, leaders, and entrepreneurs get better at what they do.

2 months ago | [YT] | 2

TheDailyPitch

🔥 Trust, Grit, and a Little Bit of Automation

Hey Pitch Crew 👋

This week at The Daily Pitch, we’re digging into what really drives great leadership and business growth; trust, resilience, and a touch of smart tech.

💡 Here’s what’s new at The Daily Pitch. Sign up for our newsletter at daily[itch.news:

🪞 Transparent Leadership: Why Trust Still Wins, Transparency isn’t PR; it’s performance.

📧 Email Marketing Automation for Shopify, How real personalization drives real revenue (with insights from Perry Sheraw).

💪 Resilient Leadership, Turning setbacks into strategic strength.

💸 Digital Investor Marketing, Jason Fishman on how startups are raising millions online.

🎙 On the Podcast:

This week, Jason Fishman joins DissedMedia: A Startup Story to break down how digital investor funnels are changing startup fundraising forever.


👉 Catch up on all episodes + read the latest articles at DailyPitch.news

#leadership #entrepreneurship #marketingstrategy #businessgrowth #startups #TheDailyPitch

3 months ago | [YT] | 3

TheDailyPitch

How do you really market a startup in 2025?

I just came back from VidFest 2025 in Atlanta, and it completely changed how I think about startup marketing. From YouTube growth hacks to content marketing strategies, I’m sharing the most important lessons founders can use right now.

More resources at → www.dailypitch.news

#HowToMarketAStartup #ContentMarketingForStartups #VidFest2025

What do you think is the most important part of marketing a startup in 2025?

4 months ago | [YT] | 0

TheDailyPitch

For most founders, SEO for startups and small business isn’t about buying enterprise tools or hiring big agencies, it’s about building a repeatable SEO content strategy that compounds. In Episode 23 of our podcast, we shared the exact playbook we’ve used to grow traffic on a tight budget, what’s worked (and what didn’t), and how we’re evolving our measurement to stay honest about results.

What “SEO for Startups” Really Means

Startups face a different constraint set than established brands: limited time, limited capital, and a constant need to validate. That reality drove us to focus on fundamentals we could execute daily, not expensive hacks. We’re bootstrapped, so our decisions prioritize momentum over perfection and favor free or low-cost methods we can run every day.

SEO is ultimately about discoverability, earning the right to be found by searchers who actually want what we do. Early on, we underestimated how much disciplined, day-in, day-out effort it takes. Consistency, choosing keywords, shipping articles, and tracking performance, beats sporadic big swings.

Our On-page Foundation (And Why We Chose Yoast)

On-page optimization is the most controllable lever for SEO for small business and startups. We tested popular WordPress SEO plugins and chose Yoast over Rank Math; both camps have fans, but we valued Yoast’s guidance for titles, meta descriptions, header tags, image alt text, and overall readability.

Yoast helps us operationalize the basics, placing the primary keyword in the title, first paragraph, and meta description, and using secondary keywords throughout to broaden relevance. That doesn’t guarantee ranking, but it ensures each article aligns tightly to a searcher’s intent.

Tools mentioned:

Yoast SEO (WordPress):
Rank Math
Free Research That Punches Above Its Weight

With no budget, we started where everyone can: Google itself. Two free sources shaped our ideation:

Google Autocomplete: Begin typing a topic and note the autosuggestions, these reflect high-frequency searches, giving us phrasing and angle ideas we might miss. (About Autocomplete)
Google Trends: Useful for spotting macro interest, but the interface is high-level and not ideal for deciding a single article’s target keyword without more context. (Trends)
These tools are a great SEO content strategy starting point, but they don’t tell you difficulty, SERP competition, or the depth rivals bring to the page, gaps that matter a lot for startups seeking winnable opportunities.

Why “Good” Keywords Still Fail (And What To Do About It)

We learned the hard way that even if a keyword has demand, you can still get buried if competitors carry higher domain authority, deeper content, or paid visibility that crowds you out. In other words, “good keyword” ≠ “good target” unless you can realistically compete.

That’s where keyword difficulty and realistic volume thresholds come in. Enterprise tools like Ahrefs and Semrush quantify those factors and reveal competitive pages, backlinks, and gaps. We love the insights, but they’re cost-prohibitive at our stage, so we’ve adapted our approach.

Our Filter For Winnable Targets:

Clear search intent we can serve better than page-one results
Enough demand to matter, but not so competitive we’ll languish
A topic we can develop depth on across multiple posts, not just a one-off
That practical lens helped us pick lanes where consistency, not budget, wins.

The Budget Tool That Moved The Needle (And A Cool Outcome)

When we finally spent a little, we started with Ubersuggest. It’s budget-friendly for SEO for small business and bloggers, and it gave us helpful directional data on volume, difficulty, and content ideas. Using a text-based social media keyword surfaced by that process, a journalist discovered one of our posts and later cited it in Forbes, which in turn led to more backlinks over time.

For a startup, that’s the SEO flywheel we’re chasing: publish with intent → earn a few right-fit links/mentions → strengthen authority → earn more opportunities. It doesn’t happen overnight, but it happens.

Our Daily SEO Routine (That Actually Compounds)

We keep the system simple:

Plan topics around one primary and 1–2 secondary keywords we can realistically win.
Publish with clean on-page structure (title, H1/H2s, internal links, alt text, and readable copy).
Promote the same keywords through social posts to reinforce discovery signals across channels.
Track performance daily and review a rolling 30-day snapshot so we aren’t chasing week-to-week noise.
On measurement: we learned that GA4 can undercount if visitors opt out of cookies via our consent banner (a common and reasonable choice), so we pair GA4 with first-party server metrics to get a truer view of total visits. (About GA4)

This hybrid reporting keeps us honest about whether our SEO content strategy is truly moving the needle.

Technical Quick Wins We’d Do Again

You don’t need a dev team to shore up technical basics that influence crawlability and UX:

Site speed & responsiveness: Cache images and leverage performance plugins or CDNs where possible. Faster pages improve engagement and reduce friction.
XML sitemaps: Ensure search engines can easily find your content. Yoast auto-generates sitemaps and pings search engines, which helps new pieces get discovered sooner. (Google sitemaps overview)
These aren’t glamorous, but they’re high-leverage for SEO for startups because they make every new post work harder.

A Sustainable Flywheel For Startup SEO

When we zoom out, our stack is intentionally boring:

Core on-page with Yoast to enforce the basics (title/meta/headers/images/readability).
Affordable research via Google Autocomplete, Google Trends, and, when budget allows, Ubersuggest to validate angles before we write.
Competitive realism from occasional checks in Ahrefs/Semrush (or friends who share data) to avoid unwinnable battles.
Simple distribution that mirrors our target keywords across social, nudging more touchpoints back to the article.
Measurement discipline with a rolling 30-day lens and awareness of GA4 opt-out gaps.
Is that enough to outrank giants? Not every time. But for startups and small businesses, it’s the resilient path: pick winnable topics, publish consistently, and measure honestly. Over the last month we’ve crossed the 1,000-visitor mark and continued to see engagement from social and newsletter pushes, evidence that the system is compounding.

Try This Next

Audit one high-intent topic in your niche. Use Autocomplete to list real queries, Trends to check momentum, and Ubersuggest to sense difficulty.
Draft a post with a single primary keyword and two secondary keywords, and run it through Yoast’s checklist.
Publish, promote with the same keywords across social, and review results after 30 days, not three.

4 months ago | [YT] | 0