Building a balanced and creative life in the city and documenting it all on my channel šŸ™ļø Hi, I'm Austen! Here on my YouTube channel you can find videos about all of my favorite things: fashion, beauty, city living, productivity, content creation books, entrepreneurship and self-improvement. I'm a full-time creator living in Hoboken, NJ right outside of New York City and I share vlogs of content creation behind-the-scenes, influencer events, and so much more. I'm here to help inspire you to create your dream life and keep you company virtually whether you're on your lunch break, at the gym or winding down before bed. I'm so glad you're here! šŸ’–

Weekly creator newsletter: austentosone.com/subscribe
Blog: www.keepcalmandchiffon.com
Instagram: www.instagram.com/austentosone


Austen Tosone

Hi all, hope everyone is having a great week! šŸ‚ the fall weather has been amazing here and I'm soaking it all up.

I'm brainstorming some video ideas for the next few weeks and want your input!

You know I love filming vlogs but if you want more chatty videos, tutorials, Q&A's, challenges, let me know what format you have been enjoying watching the most lately and please drop any video requests in the comments! šŸ’•

I also wanted to mention that I have a podcast ‪@createandconsumepod‬ that has it's own YouTube channel so if you like having chatty videos to put on your TV while you're cleaning or working, consider checking it out!

Thank you SO MUCH in advance if you submit a video request and I appreciate you all being here. šŸ˜

1 month ago | [YT] | 4

Austen Tosone

On Thursday I attended Press Publish NYC, a one-day summit about the creator economy hosted by ‪@ColinandSamir‬ in Brooklyn. We spent the day learning about YouTube, hearing from some of the top creators on the platform, and networking in this gorgeous atrium space on top of the Refinery Hotel. šŸ™ļø

No matter how many years I’ve been a creator, there’s always more to learn and I love being able to attend events like this in the city.

A few of my favorite takeaways from the day:

ā€œThe highest grossing movies and best picture winners rarely overlap in film.ā€ - Casey Neistat

ā€œWe’re not just asking for their ears, we’re asking for their eyes—so you have to earn it.ā€ - Cleo Abram

ā€œDisappoint as many people as you need to so you don’t disappoint yourself." - Steven Bartlett

I loved that in addition to creators who are the faces of their own channels, I also met podcast studio managers, marketing leads, brand partnership coordinators, business managers, video producers, social media mangers and more of people who help successful YouTube channels thrive behind-the-scenes. šŸ“ø

Overall such an inspiring day! ✨

(PS - next vlog coming soon, just a little behind on editing!)

3 months ago | [YT] | 18

Austen Tosone

Just a girl and her camera documenting life in the city šŸ“øāœØ a few months ago I saw that ‪@ColinandSamir‬ were going to be hosting a one day summit for the creator economy NYC in September and I knew I had to apply.

Over 700 creators applied for the event and to be one of the creators in attendance definitely felt like being in ā€œthe room where it happensā€ (look, I know it’s been 10 years…but that was a necessary reference, okay??)

In addition to a full day of speakers, expert sessions and networking with some of the best creative people making YouTube content right now, we also kicked things off with a welcome party on the brand new Virgin Voyages Brilliant Lady ship the night before the summit 🚢

The party just so happened to fall on my 31st birthday—and yes, letting someone else decide my plans this year was the real gift if you ask me šŸŽ

We had perfect September weather, got to enjoy drinks and great conversations and we even saw Richard Branson himself hand-deliver champagne to our hosts! šŸ¾

I’m always grateful for opportunities to connect with people I admire IRL and it was truly a night to remember šŸ’ƒšŸ»

3 months ago | [YT] | 16

Austen Tosone

Hi all! Hope everyone is having a great weekend! I'm brainstorming some video ideas for the next few weeks but wanted to ask if there's anything in particular you wanted to see from me! Please drop any requests in the comments and thank you so much for being here. šŸ’•

3 months ago | [YT] | 9

Austen Tosone

You might recognize a familiar face on YouTube's blog today! šŸŽ‰ honored to share that I am featured on the official YouTube blog, sharing how I turned my YouTube channel into a full-time job.

Thank you ‪@youtubecreators‬ for this feature and I hope you'll get a chance to read it!

Article linked in the comments šŸ’˜

5 months ago | [YT] | 28

Austen Tosone

Hi all! The vlog from my Italy trip is coming, I've just run into some technical issues when trying to export the video. Hoping to have this resolved soon and be back to my regular uploads ASAP! In the meantime, feel free to check out my shorts, listen to ‪@createandconsumepod‬ or leave a comment down below with any video requests. Hope everyone is having a great week! šŸ’•

5 months ago | [YT] | 3

Austen Tosone

Hi all! Sharing my first post from my new channel community! šŸŽ‰

Communities are a new destination on YouTube where you can engage with me (and each other!) so you can react to things I share here or create your own posts to talk to other subscribers.

I’ve just activated this on my mobile YouTube app so let me know how it looks to you and feel free to say hi in the comments if you’re seeing this so I know it’s working 🄰

5 months ago | [YT] | 12

Austen Tosone

Celebrating a whole year of podcasting! šŸŽ‰ This week marks one full year since I launched my podcast ‪@createandconsumepod‬ and I’m celebrating with a special anniversary episode.

Whether you're a fellow podcaster, a content creator, or just curious about what goes on behind the scenes—this one’s for you.

In the episode, I’m sharing:

• How I brainstorm, record, edit, and promote each episode
• What I’ve learned from a recent podcast audit
• My top-performing episodes from the past year
• Goals for next year
• How I’m thinking about growth, guests, and monetization
• A fun giveaway to say thank you for listening šŸ’›

It’s a full behind-the-scenes look at my podcasting process—what’s worked, what I’d do differently, and what’s next.

I'd love if you check it out! Link to the podcast YouTube channel in the comments.

6 months ago | [YT] | 13

Austen Tosone

Last week I was invited to YouTube shopping's Summer House event where I was able to learn more about YouTube's on-platform shopping features! šŸ›ļø šŸ›’

Not only that but I was able to meet some amazing fellow content creators, and even some of my own subscribers!! Ahh! That was the coolest part.

It was so nice to meet people IRL and get a chance to ask for feedback and exchange ideas. šŸ’” Here are some of the big takeaways from the day:

______________________

1. Repetition is key: spotlight your favorite products more than once so your audience can see what you truly love and use ā™»ļø

2. Adding timestamps to your videos can help increase click-through rates on your products, so definitely utilize this feature on long-form to see more clicks! 🚨

3. Prepping and filming in advance of major sales or holidays can be great to give your audience guidance ahead of shopping days like the Nordstrom Anniversary Sale, the Sephora Savings Event, Ulta 21 Days of Beauty and more šŸ“…

______________________


ā€¼ļø and...NEW FEATURE ALERT: YouTube announced at this event that product stickers are coming to shorts! This will be a game changer for shorts creators who do product reviews or other shoppable content šŸ›’

Are you using YouTube shopping? Let me know in the comments! Mini vlog from the day coming to shorts soon šŸ˜‡

7 months ago (edited) | [YT] | 19

Austen Tosone

Hi all! Would love to get some quick feedback from you about my recent uploads.

If you have a minute, could you let me know:

- your favorite video that I've uploaded recently and why
- one video that wasn't your favorite or you chose not to watch and why

This feedback will be super helpful for me (especially naming a video you skipped, you won't hurt my feelings!) as I continue to plan my next few weeks of content. šŸ˜‡ Please leave a comment below with your thoughts, hopefully this will only take a minute or two!

THANK YOU!

8 months ago | [YT] | 9