Ask Sarthak Goel

𝐈’𝐯𝐞 𝐒𝐞𝐞𝐧 𝐓𝐡𝐢𝐬 𝐂𝐲𝐜𝐥𝐞 𝐁𝐞𝐟𝐨𝐫𝐞 - & 𝐓𝐡𝐞 𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐬 𝐀𝐛𝐨𝐮𝐭 𝐓𝐨 𝐒𝐡𝐢𝐟𝐭 𝐀𝐠𝐚𝐢𝐧


I’ve Been Watching the Fragrance Market Closely.

And I Can See the Next Shift Coming.

I’ve noticed something interesting over the years.

Perfumes were never really about “smelling good.” They’ve always been about how people want to be perceived.

The word perfume literally means through smoke.

Earlier, fragrances were used in temples and rituals - they carried meaning, not just aroma.

Then came French fragrances.

- Smooth.
- Modern.
- Sophisticated.

For a long time, people associated “French” with good taste and premium living.
That phase lasted.

Then I saw another shift.

People started talking about how Middle Eastern people smell.
Stronger perfumes.
Long-lasting.
Big presence.

Anyone coming back from Dubai would mention perfumes. Not ads - real experience.

Naturally, consumer preference moved there.

And I’ve seen many brands follow this trend:
Arabic names, oud stories, Middle Eastern cues.

There’s nothing wrong with inspiration.

But in my experience, borrowed identity has a shelf life.

What feels aspirational today becomes common tomorrow. If your brand identity is built on “we are like them,” it never becomes timeless.

And this is where I think the next shift is coming.

I genuinely feel Indian perfumery is about to rise again.

India has always had beautiful notes:
Rose, saffron, sandalwood, traditional attars.

Earlier, we didn’t value them enough.
Now, consumers - especially Gen Z - are becoming more curious, not just trend-driven.

I also see another change - Perfumes are no longer “for men” or “for women.”

People choose fragrances based on mood, personality, and how they want to feel.
Gender is slowly disappearing from the conversation.

From what I’ve seen, fragrance trends work like fashion. They don’t disappear - they rotate.

French sophistication.
Middle Eastern power.
Indian depth.

The future isn’t about copying one region.

It’s about understanding who you are and owning it confidently.

Indian perfumery isn’t new.

It’s just being rediscovered.

#fragrancemarket #brandidentity #consumertrends #perfumeindustry #sarthakgoel

1 day ago | [YT] | 637

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Ask Sarthak Goel

𝐓𝐨𝐝𝐚𝐲, 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐈𝐬 𝐂𝐡𝐞𝐚𝐩 𝐈𝐧 𝐃𝟐𝐂. 𝐓𝐢𝐦𝐞 𝐈𝐬 𝐧𝐨𝐭.


Two years ago, when I started DADDY PERFUMES, I spent too much time trying to launch the perfect first product.

I did the research. I compared everything.
I waited till I felt “ready.”

The product worked. In fact, our first variant still sells today without any marketing.

But here’s the truth I learned later -

Figuring things out is never a one-time process.

Back then, I believed innovation was something you do once. Launch one great product, then just scale.

Today, even after building bigger products like Casanova, I still go through the same cycle -

new scent ideas, new packaging, new positioning, new bets.

The uncertainty never disappeared. The process just became faster.

Ironically, I made bigger mistakes one or two years after launching than I ever would have by starting a little early.

If you’re waiting to launch something, don’t wait for conviction.

Today you can -

- Run ads
- Test demand
- Build interest
- Validate ideas

Even before the product exists.

Cancel orders if you have to.
Learn fast. Move faster.

I’ve seen many people wait so long that the market grows without them.

They never enter the race.
And eventually, they stop seeing themselves as part of it.

#sarthakgoel #d2c #entrepreneurship #founderlife #ecommerce #indianstartups

2 days ago | [YT] | 872

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𝐈 𝐖𝐞𝐧𝐭 𝐓𝐨 𝐋𝐞𝐚𝐫𝐧 𝐃𝐫𝐢𝐯𝐢𝐧𝐠. 𝐈 𝐑𝐞𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐀 𝐃𝟐𝐂 𝐋𝐞𝐬𝐬𝐨𝐧 𝐈𝐧𝐬𝐭𝐞𝐚𝐝.


Ten days ago, I started learning how to drive.
In seven days, my instructor taught me the skill.

Unintentionally, he taught me something I needed as a D2C founder.

Over the last few years, my expectations scaled fast.

So did my execution.

What I didn’t see was impatience creeping in. I started looking at everything through speed, metrics, and ROI - CAC, scale, and growth curves.

Even conversations and decisions felt valuable only if they led somewhere.

I wasn’t building anymore. I was rushing.

While learning to drive, I observed my trainer. Calm. Present. Grounded. On the road, when something went wrong, he corrected it - and moved on.

No panic. No emotional carryover.

That hit me.

In D2C, impatience is expensive. You rush scale before product-market fit.

You over-optimize ads before retention. You chase numbers and lose the feel of the customer.

I went there to learn driving.

What I learned was timing.

Sometimes, the right move isn’t to accelerate. It’s to slow down, stay present, and build control before speed.

He gave me more than a driving lesson.
He reminded me how good businesses - and good lives - are actually built.

#entrepreneurship #sarthakgoel #d2c #learning

1 week ago | [YT] | 928

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New Video Is Out Now 👉🏻 https://youtu.be/JJkvf6jzhkw?si=eZQPU...

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Daddy Casanova Perfume Detailed Review Is Out Now 👉🏻https://youtu.be/guECZ910NPw

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Ask Sarthak Goel

𝐅𝐚𝐦𝐞 𝐈𝐬 𝐍𝐨𝐭 𝐖𝐡𝐚𝐭 𝐈𝐭 𝐔𝐬𝐞𝐝 𝐓𝐨 𝐁𝐞 (𝐀 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 𝐂𝐡𝐞𝐜𝐤 𝐅𝐨𝐫 𝟐𝟎𝟐𝟔)

Five years ago, fame meant leverage.
Even 10k–50k followers made you “different.”

Opportunities followed. Visibility itself felt like success.

That version of fame is gone.

Today, attention comes in spikes. You rise, trend, get talked about - and then someone else replaces you.

Ask yourself honestly: creators you watched two years ago, how many do you still watch today? Maybe 10%.

That’s human nature.

People stay as long as you’re useful to them. The moment something newer appears, attention shifts.

As a creator of 4 years, you eventually feel this: Where is my audience? Where did those comments go?

This isn’t personal. This is how fame works.

Even Bollywood actors lose visibility.

That’s why they run PR cycles, disappear strategically, reappear with intent, manufacture narratives, and build businesses, brands, and real estate on the side.

They understand one thing very clearly:

Fame is unstable. Value is not.

That’s why chasing fame alone is a bad long-term strategy.

When fame fades - and it always does - many people are left feeling they spent years chasing something that didn’t compound.

The real game is different -

- Build something meaningful
- Build something financially sensible
- Build for the right audience, not just a big one

Not all audiences are equal.
Views look the same on a dashboard. Impact doesn’t.

Before your fame spikes, be sponsor-compatible.

Your content should be brand-safe.
Your audience should have value.

Brands don’t pay for views - they pay for access to customers.

So here’s my honest advice for 2026 -

Come online for business.
Come to sell a product.
Come to build a brand.
Come to offer a service.

But don’t come online just to be famous.

Fame can introduce you.
Business sustains you.
And understanding this early can save you years.

#creatorbusiness #personalbrand #contentcreators #longtermthinking #creatorlife #sarthakgoel

3 weeks ago | [YT] | 117