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New Video Is Out Now 👉🏻 https://youtu.be/Drayf84sEzk

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New Video Is Out Now 👉🏻 https://youtu.be/Vk5yvQI74hQ

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New Video Is Out Now 👉🏻 https://youtu.be/z0q38Kd0Zi0

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New Video Is Out Now 👉🏻 https://youtu.be/EiKyRMBTu1U | Become The Man She Can’t Move On From (5 Secrets)

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New Video Is Out Now 👉🏻 https://youtu.be/n9fsZzRgJL4

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𝐇𝐨𝐰 𝐓𝐡𝐞 𝐈𝐫𝐚𝐧 𝐂𝐨𝐧𝐟𝐥𝐢𝐜𝐭 𝐈𝐬 𝐐𝐮𝐢𝐞𝐭𝐥𝐲 𝐇𝐢𝐭𝐭𝐢𝐧𝐠 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐏𝐞𝐫𝐟𝐮𝐦𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲

Most people think wars affect oil prices.
But very few realize…

It’s already affecting the fragrance you wear.

As an Indian perfume brand owner, here’s what’s actually happening behind the scenes -


1. Glass Bottles Just Got Expensive Overnight

Perfume bottles aren’t “manufactured” - they’re melted into existence.

• Glass requires extreme heat (1000°C+)
• That heat runs on LPG / natural gas

Now with geopolitical tensions in West Asia:
👉 Fuel prices ↑
👉 Manufacturing cost of bottles ↑
👉 Minimum order commitments ↑

And here’s the catch -

You can’t “optimize” this easily. It’s physics, not marketing.

2. Your Fancy Bottle Finish? That’s Heat Too.

That premium metallic finish or gradient coating?

It’s not paint.
It’s heat-bonded coating + foil stamping.

Which again depends on -

• Gas-based heating systems
• Energy-intensive curing processes

So when energy costs spike →
Your packaging aesthetics become a cost problem.

3. Plastic Isn’t Cheap Anymore

From caps to sprayers to inner components:

• Plastic is derived from petrochemicals
• War = oil volatility = polymer price surge

Result -

- Caps, pumps, collars - everything costs more
- Even packaging trays & protection materials are affected

4. Supply Chain Chaos (The Hidden Killer)

This is where things get messy.

A lot of fragrance oils -

• Come from France / Spain
• But are routed via UAE hubs

Now due to disruptions -

• Cargo delays
• Flight rerouting
• Port congestion

👉 What used to take days now takes weeks
👉 Planning inventory becomes guesswork

Final Thought

Wars don’t just stay on borders.

They quietly move into -

• Your supply chains
• Your costs
• Your everyday products

The next time your favorite perfume is -

• Out of stock
• Slightly more expensive
• Or delayed

Just know…

There’s a global story behind that bottle.

#sarthakgoel #perfumeindustry #fragrancebusiness #supplychain #packagingdesign #ecommerceindia

1 month ago | [YT] | 153

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𝐓𝐡𝐢𝐬 𝐈𝐬 𝐖𝐡𝐲 𝐅𝐞𝐫𝐫𝐚𝐫𝐢, 𝐑𝐨𝐥𝐞𝐱 & 𝐃𝐢𝐨𝐫 𝐀𝐥𝐥 𝐒𝐞𝐥𝐥 𝐏𝐞𝐫𝐟𝐮𝐦𝐞𝐬

Fashion brands do it.
Jewellery brands are doing it.
Watch houses are doing it.
Car brands are doing it.
Celebrities are doing it.

At this point, it’s not a trend.

It’s a strategy.

1. Fashion brands → From “outfit” to “aura”

Brands like Dior and Yves Saint Laurent understood something early:

Clothes make you look good.
Fragrance makes you feel like someone.

Perfume helped them shift from -

👉 Selling products → Selling identity
👉 Occasional purchase → Daily usage

2. Jewellery + Watch brands → From visible luxury to invisible presence

Whether it’s modern jewellery brands or iconic names like Rolex…

They all face the same limitation -

👉 You don’t wear them every day
👉 Not everyone can afford them
👉 Their visibility is limited

Fragrance solves all three.

It allows them to move from -

👉 Seen luxury → Felt luxury
👉 Rare purchase → Daily connection

Because scent doesn’t need to be seen to be remembered.

3. Car brands → Selling the dream, not just the machine

This is where it gets very obvious.

Brands like -

- Ferrari
- Mercedes-Benz
- Jaguar

know one thing -

👉 99% of people will NEVER buy their cars.

But…

👉 Millions of people aspire to them.

So what do they do?

They create a bridge.

A ₹5–10 lakh car dream becomes a ₹2–3K fragrance reality.

Now anyone can say -

👉 “I own a piece of Ferrari.”

They’re not selling perfume.
They’re selling access to aspiration.

4. Celebrities → From fame to ownership

Celebrities realized -

Attention is rented.
Products are owned.

Fragrance becomes the perfect vehicle -

👉 Emotional
👉 Scalable
👉 High repeat value

So they convert -

👉 Followers → Buyers
👉 Popularity → Personal brand asset

So what’s the ONE common reason?

Not category.
Not product.
Not even pricing.

It’s this - Fragrance is the easiest way to enter someone’s daily life.

- Clothes rotate
- Jewellery is occasional
- Cars are situational

But fragrance?

👉 It’s a daily ritual.

And whoever owns your daily ritual… owns your mindshare.

That’s the real reason everyone is launching perfumes.

#branding #marketingstrategy #sarthakgoel #contentstrategy

1 month ago | [YT] | 348

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New (very important) video is out now 👉🏻https://youtu.be/WJoR0Cc-YsA

1 month ago | [YT] | 332

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𝐌𝐨𝐬𝐭 𝐈𝐧𝐝𝐢𝐚𝐧 𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 𝐁𝐫𝐚𝐧𝐝𝐬 𝐀𝐫𝐞 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐕𝐢𝐬𝐮𝐚𝐥𝐬. 𝐕𝐞𝐫𝐲 𝐅𝐞𝐰 𝐀𝐫𝐞 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐀 𝐒𝐦𝐞𝐥𝐥.

That’s the gap.

In the last 3 years of going deep into perfumery, one pattern became very obvious to me:

👉 The biggest global brands don’t just sell perfumes.
👉 They sell a recognizable scent identity.

Pick up anything from YSL, Dior, Creed, even JPG…

You’ll notice something interesting -

No matter the variant - there’s a common DNA running underneath.

It’s subtle.

But once your nose catches it… You can’t unsee it.

What most people miss -

Branding isn’t just:

• Logo
• Packaging
• Color palette

In perfumery, branding is also:

How your brand smells in the air.

That’s your invisible identity.

👉 My biggest learning (and mistake):

Early on, I launched a sweet fragrance - it worked.

Then I experimented with a spicy profile.

Result?

• New customers liked it
• But existing customers felt disconnected

Why?

Because I broke the expected DNA of the brand.

The insight -

Customers don’t just buy a perfume.
They buy a feeling they already trust.

And that feeling is created by consistency in scent profile.

What Indian fragrance brands will eventually realize -

Instead of launching random profiles…

Build around -

• 1 strong hero DNA
• Then create flankers: Intense / Elixir / Absolute
• Keep the core scent identity intact, tweak the edges

That’s how -

👉 Recall improves
👉 Retention improves
👉 Brand becomes recognizable without seeing the bottle

Simple analogy -

You’ve heard of:

• Visual identity
• Color identity

Now understand this 👇

Scent identity is the most underutilized moat in perfumery.

You can copy a bottle.
You can copy packaging.
You can even copy a fragrance.

But building a recognizable scent DNA?

That’s where real brands are made.

#branding #perfumery #fragrancebusiness #brandstrategy #startupindia #productstrategy #sarthakgoel

1 month ago | [YT] | 463

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𝐀 𝐑𝐨𝐬𝐞 𝐂𝐚𝐧𝐧𝐨𝐭 𝐁𝐞 𝐒𝐪𝐮𝐞𝐞𝐳𝐞𝐝 𝐈𝐧𝐭𝐨 𝐏𝐞𝐫𝐟𝐮𝐦𝐞.


But most people think that’s exactly how fragrances are made.

The truth?

Nature hides its scent very carefully.

And capturing that scent has taken humans hundreds of years of experimentation.

In some cases, it takes 3–4 tons of flowers just to produce 1 kg of essential oil.

So how do perfumers actually extract smell from plants?

The answer involves ancient Indian craftsmanship, modern chemistry, and some surprisingly simple techniques.

Let’s go behind the scenes.


1️⃣ A 500-Year-Old Technique Still Used In India

In Kannauj, often called India’s perfume capital, artisans still use a traditional distillation setup called Deg–Bhapka.

Flowers are placed inside a copper vessel called a Deg with water.

The mixture is heated slowly.

Fragrant vapour travels through a pipe into another vessel called the Bhapka, where the aroma condenses and gets absorbed into oil.

No modern machinery.

Just copper vessels, fire, and generations of skill.

And this method is still used to make traditional attars today.

2️⃣ The Method That Powers Most Essential Oils

Most essential oils around the world come from steam distillation.

Steam passes through plant material like:

• lavender
• vetiver
• eucalyptus
• rosemary

The heat releases aromatic molecules.

When the vapour cools down, the oil naturally separates from water.

Simple principle.

But it powers a multi-billion dollar fragrance industry.

3️⃣ Some Flowers Are Too Delicate For Heat

Flowers like jasmine and tuberose are extremely fragile.

If you heat them too much, their scent gets destroyed.

So perfumers use solvent extraction.

The flowers are soaked in a solvent that pulls out the aromatic compounds.

After purification, what remains is called an absolute - one of the richest fragrance materials used in perfumery.

4️⃣ Citrus Oils Are Extracted Like Juice

Here’s something most people don’t know.

The scent of orange, lemon, bergamot and grapefruit is stored in the peel, not the flower.

So perfumers simply press the peel mechanically to release the oil.

No distillation required.

Just pressure.

5️⃣ The Most Advanced Extraction Method

Modern perfumery also uses CO₂ extraction.

Under high pressure, carbon dioxide behaves like a solvent and pulls aromatic molecules out of plants.

The result?

An extract that smells extremely close to the natural plant itself.

Many premium botanical ingredients today are produced using this method.


The Hidden Reality Of “Natural Fragrance”

When you smell a natural ingredient in perfume…

You’re not just smelling a flower.

You’re smelling -

• farming
• chemistry
• craftsmanship
• centuries of experimentation

Nature hides its scent.

Perfumers just learned how to unlock it.

#consistencywins #workethic #behindthescenes #sarthakgoel

2 months ago | [YT] | 489