I scaled my own Amazon business from $0 to $3.8M in two years, managed and sold over 1,000 listings and I'm doing it live again with my own brand Alumenza. Best seller #11 in our category in under a year. Follow along to see us hit #1.
This channel is for brands and sellers who want to launch, grow, and scale on Amazon using real operator experience, not theory. Everything here comes from actually doing it.
I cover Amazon FBA strategy, PPC, listing optimization, launch tactics, unit economics, and the business mechanics that most sellers overlook.
Download free playbooks, tools, and resources at aurenapp.com/free
Auren helps Amazon sellers recover lost reimbursements, track cash flow, and launch with done-for-you services, helping brands avoid thousands of dollars in mistakes and hundreds of hours in learner debt.
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Andy Chu
day 28 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
day 28/90 of #90DayPPC3XChallenge:
Day 28 Revenue: $1,065.55
Yesterday: $938.57
prime day rev: $1,095.92
Average daily revenue(30d): $962.12 (rolling 30d, books 2026-08-03..09-01)
Ad spend: $176.29
ACoS: 36.4%
TACoS: 16.54%
Profit: $282.99
Month to date revenue: $2,004.12 (avg $1,002.06 per day, Sep 1-2; 09-01 books + Sellerboard 09-02, books not in yet)
July revenue: $20,341.60 (avg $656.18 per day)
sales $1,065.55. up from yesterday's $938.57, still +$409 vs july's $656/day. $1,006 to the $2,071 3x daily.
spend $176.29 (was $181.72). ad sales $483.79 (was $563.75). acos 36.4% (was 32.2%). tacos 16.54% (was 19.36%).
we scaled. 10 campaigns, 15 ad groups, 15 product ads, 153 keywords, 24 product-target bids.
profit $282.99. no refunds. two days into september and we're at $1,002/day vs july's $656/day. still ahead of last month, still profitable.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
5 hours ago | [YT] | 1
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Andy Chu
day 25 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 25/90 of #90DayPPC3XChallenge:
Day 25 Revenue: $1,177.49
Yesterday: $1,338.31
prime day rev: $1,095.92
Average daily revenue(30d): $954.01 (rolling 30d, books 2026-07-31..08-29)
Ad spend: $182.54
ACoS: 30.6%
TACoS: 15.50%
Profit: $304.22
Month to date revenue: $28,781.37 (avg $959.38 per day, Aug 1-30; books Aug 1-29 + Sellerboard 08-30)
July revenue: $20,341.60 (avg $656.18 per day)
sales $1,177.49. not yesterday's $1,338.31, still +$521 vs july's $656/day. +$223 vs the rolling 30d ($954.01). $894 to the $2,071 3x daily.
spend $182.54 (was $155.78). ad sales $595.71 (was $936.54). acos 30.6% (was 16.6%). tacos 15.50% (was 11.64%). $595.71 of the $1,177.49 came from ads. the rest did not need the click.
thursday we trimmed 3 product-target bids and 1 keyword bid that were over target. friday through sunday we left them alone so we could see what they did. nothing new goes live until that is approved.
profit $304.22 after one refund. month to date is $959/day vs july's $656. still well above last month, still profitable.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
3 days ago | [YT] | 2
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Andy Chu
day 23 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 23/90 of #90DayPPC3XChallenge:
Day 23 Revenue: $1,041.43
Yesterday: $1,224.36
prime day rev: $1,095.92
Average daily revenue(30d): $929.53 (rolling 30d, books 2026-07-29..08-27)
Ad spend: $176.81
ACoS: 27.7%
TACoS: 16.98%
Profit: $237.65
Month to date revenue: $26,411.49 (avg $943.27 per day, Aug 1-28; books Aug 1-27 + Sellerboard 08-28)
July revenue: $20,341.60 (avg $656.18 per day)
sales $1,041.43. not yesterday's $1,224.36, still +$385 vs july's $656/day. +$112 vs the rolling 30d ($929.53). $1,030 to the $2,071 3x daily.
spend $176.81 (was $146.40). ad sales $638.67 (was $357.82). acos 27.7% (was 40.9%). tacos 16.98% (was 11.96%). $638.67 of the $1,041.43 came from ads. the rest did not need the click.
thursday we trimmed 3 product-target bids and 1 keyword bid that were over target. friday we left them alone so we could see what they did. acos came back from 40.9% to 27.7% and ad sales nearly doubled on $30 more spend. nothing new goes live until that is approved.
profit $237.65 after one refund. month to date is $943/day vs july's $656. not the high, still well above last month, still profitable.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
5 days ago | [YT] | 2
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Andy Chu
day 22 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 22/90 of #90DayPPC3XChallenge:
Day 22 Revenue: $1,224.36
Yesterday: $1,515.09
prime day rev: $1,095.92
Average daily revenue(30d): $908.87 (rolling 30d, books 2026-07-28..08-26)
Ad spend: $146.40
ACoS: 40.9%
TACoS: 11.96%
Profit: $364.54
Month to date revenue: $25,408.03 (avg $941.04 per day, Aug 1-27; books Aug 1-26 + Sellerboard 08-27)
July revenue: $20,341.60 (avg $656.18 per day)
sales $1,224.36. not yesterday's $1,515.09, still almost 2x july ($656/day). +$315 vs the rolling 30d ($908.87). $847 to the $2,071 3x daily.
spend $146.40 (was $144.45). ad sales $357.82 (was $734.53). acos 40.9% (was 19.7%). tacos 11.96% (was 9.53%). $357.82 of the $1,224.36 came from ads. the rest did not need the click.
tuesday and wednesday we left monday's 20 pauses and the bids alone so we could see them. thursday we trimmed 3 product-target bids and 1 keyword bid that were running over target on acos.
profit $364.54. no refunds, a little more than yesterday. month to date is $941/day vs july's $656. almost double last month and still profitable.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
6 days ago | [YT] | 2
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Andy Chu
day 21 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 21/90 of #90DayPPC3XChallenge:
Day 21 Revenue: $1,515.09
Yesterday: $822.64
prime day rev: $1,095.92
Average daily revenue(30d): $889.55 (rolling 30d, books 2026-07-27..08-25)
Ad spend: $144.45
ACoS: 19.7%
TACoS: 9.53%
Profit: $351.19
Month to date revenue: $24,274.60 (avg $933.64 per day, Aug 1-26; books Aug 1-25 + Sellerboard 08-26)
July revenue: $20,341.60 (avg $656.18 per day)
this is the highest sales day we have.
the graph goes straight up.
sales $1,515.09. +$692.45 vs yesterday (+84.2%). +$626 vs the rolling 30d ($889.55). +$859 vs july's $656/day. still $556 short of the $2,071 3x daily.
spend was $128.69 yesterday and $144.45 today. ad sales $242.90 to $734.53. acos 19.7% (was 53.0%). tacos 9.53% (was 15.64%). $734.53 of the $1,515.09 came from ads. the rest did not need the click.
monday we paused 20 keywords, changed 2 product-target bids, and changed 1 keyword bid. tuesday and wednesday we left it alone. not because we forgot. we wanted to see what monday's pauses actually did before we change anything else. nothing new goes live until that is approved. wednesday's number is the first clean look: spend only went up $16 and ad sales jumped $492. acos came back down to 19.7%.
profit was $351.19 after five refunds, -$162.83. month to date is $934/day vs july's $656. still $556 short of a $2,071 day.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 week ago | [YT] | 2
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Andy Chu
day 20 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 20/90 of #90DayPPC3XChallenge:
Day 20 Revenue: $822.64
Yesterday: $1,084.41
prime day rev: $1,095.92
Average daily revenue(30d): $889.55 (rolling 30d, books 2026-07-27..08-25)
Ad spend: $128.69
ACoS: 53.0%
TACoS: 15.64%
Profit: $87.67
Month to date revenue: $22,759.51 (avg $910.38 per day, books Aug 1-25)
July revenue: $20,341.60 (avg $656.18 per day)
sales $822.64. -$261.77 vs yesterday (-24.1%). -$67 vs the rolling 30d ($889.55). +$166 vs july's $656/day. still $1,248 short of the $2,071 3x daily.
spend was $137.66 yesterday and $128.69 today. ad sales $381.83 to $242.90. acos 53.0% (was 36.1%). tacos 15.64% (was 12.69%). $242.90 of the $822.64 came from ads. the rest did not need the click.
monday we paused 20 keywords, changed 2 product-target bids, and changed 1 keyword bid. tuesday we left it alone. not because it looked good. acos went to 53.0% on $129 of spend. ad sales dropped $139 and spend only dropped $9. we want to see what monday's pauses actually did before we change anything else. nothing new goes live until we have that and it gets approved.
profit was still $87.67 after four refunds, -$135.53. month to date is $910/day vs july's $656. quieter than yesterday, still profitable, still ahead of july. we are still $1,248 short of a $2,071 day.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 week ago | [YT] | 2
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Andy Chu
day 19 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 19/90 of #90DayPPC3XChallenge:
Day 19 Revenue: $1,084.41
Yesterday: $1,253.27
prime day rev: $1,095.92
Average daily revenue(30d): $878.50 (rolling 30d, books 2026-07-25..08-23)
Ad spend: $137.66
ACoS: 36.1%
TACoS: 12.69%
Profit: -$685.30
Month to date revenue: $22,124.80 (avg $921.87 per day, Aug 1-24; books Aug 1-23 + Sellerboard 08-24)
July revenue: $20,341.60 (avg $656.18 per day)
profit is -$685.30 because sales stepped up and we shipped the largest inbound yet. inbound transportation booked $695.22. inbound convenience was another $217.92 on the same shipment. that is restock to stay in stock, not a ppc miss. three refunds, -$102.01. promo -$8.40.
sales $1,084.41. -$168.86 vs yesterday (-13.5%). +$206 vs the rolling 30d ($878.50). +$428 vs july's $656/day. still $987 short of the $2,071 3x daily.
spend was $147.87 yesterday and $137.66 today. sales $1,253.27 to $1,084.41. acos 36.1% (was 32.9%). tacos 12.69% (was 11.8%). $381.83 of the $1,084.41 is attributed to ads. the rest did not need the click.
monday we applied 20 keyword pauses, 2 product-target bid updates, and 1 keyword bid update.
36.1% acos on $138 of ads and 12.7% tacos. mtd is $922/day against july's $656 (Aug 1-24). the inbound is how we keep up while we chase the $2,071 day.
comment SCORECARD and i'll send the 1-page checklist. if you want me to actually run the account, book a call first. we don't touch ads from a comment.
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 week ago | [YT] | 1
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Andy Chu
day 18 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 18/90 of #90DayPPC3XChallenge:
Day 18 Revenue: $1,253.27
Yesterday: $781.69
prime day rev: $1,095.92
Average daily revenue(30d): $878.50 (rolling 30d, books 2026-07-25..08-23)
Ad spend: $147.87
ACoS: 32.9%
TACoS: 11.8%
Profit: $342.43
Month to date revenue: $21,040.39 (avg $914.80 per day, books Aug 1-23)
July revenue: $20,341.60 (avg $656.18 per day)
+$471.58 vs yesterday (+60.3%). +$375 vs the rolling 30d ($878.50). +$597 vs july's $656/day. still $818 short of the $2,071 3x daily.
spend was $113.50 yesterday and $147.87 today. sales $781.69 to $1,253.27. acos 32.9% (was 31.1%). tacos 11.8% (was 14.52%). $449.78 of the $1,253.27 is attributed to ads. the rest did not need the click.
sunday we applied no actions on the challenge account.
the gap is still the 3x tell. 32.9% acos on $148 of ads and 11.8% tacos. two refunds, -$63.48. promo -$14.60. mtd is $915/day against july's $656 (books through 08-23).
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 week ago | [YT] | 2
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Andy Chu
day 17 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 17/90 of #90DayPPC3XChallenge:
Day 17 Revenue: $781.69
Yesterday: $931.53
prime day rev: $1,095.92
Average daily revenue(30d): $851.70 (rolling 30d, books 2026-07-23..08-21)
Ad spend: $113.50
ACoS: 31.1%
TACoS: 14.52%
Profit: $156.63
Month to date revenue: $19,865.08 (avg $902.96 per day, Aug 1-22; books Aug 1-21 + Sellerboard 08-22)
July revenue: $20,341.60 (avg $656.18 per day)
-$149.84 vs yesterday (-16.1%). -$70 vs the rolling 30d ($851.70). +$126 vs july's $656/day. still $1,290 short of the $2,071 3x daily.
spend was $138.72 yesterday and $113.50 today. sales $931.53 to $781.69. acos 31.1% (was 29.7%). tacos 14.52% (was 14.89%). $364.90 of the $781.69 is attributed to ads. the rest did not need the click.
saturday we applied no actions on the challenge account.
the gap is still the 3x tell. 31.1% acos on $114 of ads and 14.5% tacos. two refunds, -$65.15. promo -$14.43. mtd is $903/day against july's $656 (Aug 1-22).
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 week ago | [YT] | 1
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Andy Chu
day 16 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.
Day 16/90 of #90DayPPC3XChallenge:
Day 16 Revenue: $931.53
Yesterday: $885.58
prime day rev: $1,095.92
Average daily revenue(30d): $853.12 (rolling 30d, books 2026-07-22..08-20)
Ad spend: $138.72
ACoS: 29.7%
TACoS: 14.89%
Profit: $217.41
Month to date revenue: $18,257.79 (avg $912.89 per day, books Aug 1-20)
July revenue: $20,341.60 (avg $656.18 per day)
+$45.95 vs yesterday (+5.2%). +$78 vs the rolling 30d ($853.12). +$275 vs july's $656/day. still $1,140 short of the $2,071 3x daily.
spend was $173.95 yesterday and $138.72 today. sales $885.58 to $931.53. acos 29.7% (was 33.1%). tacos 14.89% (was 19.64%). $466.78 of the $931.53 is attributed to ads. the rest did not need the click.
friday we applied no actions on the challenge account.
the gap is still the 3x tell. 29.7% acos on $139 of ads and 14.9% tacos. three refunds, -$94.99. mtd is $913/day against july's $656 (books through 08-20).
#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising
1 week ago | [YT] | 1
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