Kam Hossieny | Solvexmedia
From working 4 years at Deloitte to running the show at the fastest growing growth agency: Solvexmedia. $30 Million in sales generated. We help our clients get more clients through scientific advertising.
In short, I am a full-funnel marketing strategist that focuses on the entire customer journey and creates solutions for the fundamental needs to scale new customer acquisition and retention for e-commerce brands.
From top of the funnel by casting a wide net to capture as many prospects as possible (Facebook, Instagram, Tik Tok creative & media buying). To moving prospects down the funnel, adjusting marketing strategies to become highly focused, targeting the most qualified audience with the highest propensity to convert (CRO Backed Websites/Landing Pages, Email/SMS Marketing, and Omni-Channel Remarketing).
Kam Hossieny | Solvexmedia
Have you ever seen these two badges on a PDP and wondered if they move the needle?
Well, in our 7-fig brand test, they did.
By exactly $56,584 (RPV +5.49%).
Here are the two reasons why it worked:
1. 'Best-seller'
This is simple social proof.
Social proof isn't just reviews. It's whenever the decisions of a group affect your own decision-making.
With this 'best-seller' tag, you're signposting which option like-minded customers pick, and so more people follow.
2. 'Best Value'
This just indicates that there are bundle savings available, and that the biggest one comes with the biggest savings.
Yes, the price is also shown below, but not everyone will immediately notice that. This orange tag pulls your attention to it.
1 year ago | [YT] | 0
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Kam Hossieny | Solvexmedia
One of the reasons there are fewer CRO agencies compared to ads is that you need to fill so many specialized roles:
• CRO experts
• UX/UI designers
• Shopify Developers
• Project managers
• QA staff
And that's just on the fulfillment side. It's tough!
1 year ago | [YT] | 0
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Kam Hossieny | Solvexmedia
I am beyond happy with the evolution of our agency. We may not be big, but every day we're getting 1% better.
- New research methods
- Faster developments
- More impactful tests
- Stronger processes
- Better designs
1 year ago | [YT] | 0
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Kam Hossieny | Solvexmedia
Things that affect conversion rate the most:
1. Your product
2. Your traffic
3. Your price
You can only A/B test one of these.
When was the last time you ran a price test?
1 year ago | [YT] | 0
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Kam Hossieny | Solvexmedia
CRO strategy we'd use for LILYS to skyrocket their revenue:
1 year ago | [YT] | 0
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Kam Hossieny | Solvexmedia
CRO is not just the UI/UX improvements you see on LinkedIn.
That's just the tip of the iceberg. It's also:
> copy testing
> offer testing
> price testing
> page testing
> merchanding
> popup testing
1 year ago | [YT] | 0
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Kam Hossieny | Solvexmedia
2024 will be the "year of CRO" because ad costs ain't getting any cheaper and brands' profit margins/MER aren't where they want to be.
1 year ago | [YT] | 0
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Kam Hossieny | Solvexmedia
Conversion rate isn't only a CRO issue, it's an ad issue too.
Clickbaity ads = lower CVR.
Target past visitors with higher intent = higher CVR.
CVR isn't a static metric across all your advertising efforts.
Low CVR ≠ bad traffic, just different.
1 year ago | [YT] | 0
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Kam Hossieny | Solvexmedia
Marketing tip: Don't give your customers too many choices.
It's distracting.
Your customers don't like to think too much.
So, it tanks your conversion rate.
#conversionrate
1 year ago | [YT] | 0
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Kam Hossieny | Solvexmedia
Your website is only as good as it's conversion rate.
If you're not acquiring clients/customers consistently, you need better copy and killer offers.
Small changes, big revenue spikes.
1 year ago | [YT] | 0
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