Future of Good is a digital media & learning organization with a mission to enable a smarter social purpose world.

We deliver nuanced insights, analysis & knowledge through high-quality journalism, learning programming, & data/research offerings. Tens of thousands of impact-oriented professionals & entrepreneurs read Future of Good weekly, within nonprofits, social enterprises, philanthropic foundations, CSR teams, & more.

We aim to challenge conventional journalism by being far more inclusive in our sources, incorporating lived experience, delivering nuance, & deeply caring for our journalists.

Our Why & Mission

Social purpose teams across Canada are facing tremendous transition, growth, & opportunity.

From volunteerism to DEI and technology to wellbeing, there are enormous mission-related opportunities and complexities in the social purpose world, that every team has to understand, learn & navigate.

We believe that smarter teams accelerate social change. That’s why we exist.