The CRM Operations and Automation Hub, powered by International Marketing Consulting (IMC), is built for Marketing, Sales, Customer Success, RevOps and IT professionals looking for real insights, vetted tools and expert support to optimise their CRM operations and accelerate digital transformation.
Led by Alberte Touani, a Chartered Marketer (MCIM) with 16 years of professional experience across CRM, digital marketing, sales, lead generation and demand generation. Certified HubSpot Champion User, HubSpot Affiliate and HubSpot UNBOUND Insider. 5 HubSpot certifications across Marketing Hub, Sales Hub, Service Hub, Reporting and Sales Enablement.
4 million video views. 38.4K followers across LinkedIn, YouTube and Facebook.
This channel may contain affiliate links. IMC may earn a commission at no extra cost to you.
🔹 Not using a CRM yet? Book a demo [Link in comments]
🔹 Need help with your CRM? Visit the Hub & connect with crm experts [Link in comments]
International Marketing Consulting LTD
We let our client do the talking!
Queens Hairstyle came to us with self-managed Google Ads that were not delivering. No tracking. No pipeline. No measurable return.
We built the infrastructure, launched the campaigns, and within the first week they were seeing confirmed bookings.
26% above the industry benchmark CTR. 90% reduction in cost per booking. A full HubSpot CRM built from scratch.
A significant increase in appointment bookings and overall interest in their salon.
This is what they said about working with us.
Read the full case study here 👇
imarketing-consulting.eu/queens-hairstyle-google-a…
#HubSpot #CRM #GoogleAds #Manchester #Montreal #Hairsalon #Beauty #Salon #Hairdressing
3 days ago | [YT] | 0
View 0 replies
International Marketing Consulting LTD
Calling all SDRs 👇
You shouldn’t be spending hours researching accounts before sending a single message.
Yet most outbound workflows still rely on:
→ manual research
→ generic data enrichment
→ low-signal cold outreach
IMC built a process to fix that.
It:
• identifies high-fit accounts
• pulls relevant insights about them
• generates tailored icebreakers aligned with what you’re selling
Not generic enrichment. Actual contextual research at scale.
The real shift is how the list is built.
Instead of starting cold:
Marketing drives ICPs to the website (e.g. via paid ads). Accounts that visit and meet your “high-fit + intent” criteria are automatically added to a list.
From there:
→ insights are generated
→ outreach becomes contextual
→ SDRs focus on execution, not research
This removes a huge part of the manual work, especially on accounts with zero signal.
We’ve turned this into a ready-to-use template.
If you want it, you can download it here imarketing-consulting.eu/plug-and-play-sales-resea…
#SDR #Sales #Headofsales #COO #CEO #ManagingDirector #SalesManager #CMO #RevOps #Manchester
1 month ago (edited) | [YT] | 3
View 0 replies
International Marketing Consulting LTD
Before you optimise your CRM, have you mapped your processes?
Most businesses skip this step entirely. They invest in tools, automations and strategies without ever documenting how their business actually works. Then wonder why nothing delivers the results they expected.
IMC built a free process mapping generator to fix this.
Answer 6 quick questions. Get three personalised maps instantly.
Your buyer journey. Your marketing process. Your sales pipeline. With your biggest friction point clearly identified.
Free. Takes under 5 minutes.
Map your business processes at imarketing-consulting.eu/free-business-process-map…
#CRMOperations #HubSpot #ProcessMapping #MarketingOperations #SalesProcess #CRM #RevOps #CEO #CMO #Founder #COO #CTO #Marketers #Marketing #Sales #SDR
1 month ago | [YT] | 1
View 0 replies
International Marketing Consulting LTD
Delighted to announce that the CRM Operations and Automation video series just hit 2 million video views!
Every single one of you made this possible. IMC thanks you sincerely.
And we could not have chosen a better time to celebrate. IMC has now assembled a network of 80 - 100 vetted CRM experts and developers capable to support complex CRM projects and assignments remotely.
Explore each expert's expertise, years of experience, certifications and number of projects delivered at imarketing-consulting.eu/vetted-crm-experts-and-de…
PS: Current availability. 43 specialists ready to start now. The rest are currently deployed on active projects.
2 months ago | [YT] | 0
View 0 replies
International Marketing Consulting LTD
What is a CRM? Get the answer here go.try-hubspot.com/c/1132910/3123737/12893
3 months ago | [YT] | 0
View 0 replies