Colin Raja
Most Amazon sellers are stuck following outdated launch tactics: run PPC, do giveaways, spray and pray for rank.
I created my own multiple 7 figure brands and I helped 7- and 8-figure brand owners launch and relaunch products using keyword-first strategy—without wasted ad budgets and inefficient strategy.
I built the Keyword Momentum Framework after helping a stuck product go from $60K to $546K/month using backend indexing, keyword phasing, and ranking momentum.
This channel breaks down real launch case studies, optimization strategies, and how to rank smarter using data.
📩 Want to work together?
➡️ DM me “RELAUNCH” on Facebook or LinkedIn
Colin Raja
🚀 From $80K to $185K/month in under 5 months.
📈 On track to hit $400K/month by Q3.
💰 ROI jumped from 69% to 198%.
🤯 Margin doubled from 16% to 32%.
What changed?
We stopped guessing and started dialing in:
🔧 Backend optimization – Flat files cleaned, browse nodes fixed, hidden keyword slots filled like a boss.
🎯 PPC with purpose – Every dollar now has a job. Not just burning budget, but ranking and converting.
🧠 Frontend optimization – Titles, bullets, images, A+... all rewritten to reflect what the algorithm loves AND what customers actually want.
🔑 We focused on growth-driving keywords Amazon actually recognizes, not just what looks good in Helium 10. That’s how we got real momentum, real fast.
Most brands are drowning in tools and advice but don’t act on the right data.
We did. The results? 📊 Well... you're looking at them.
🔥 Want to know what’s holding your growth back?
I’m offering a FREE AUDIT for qualified brands. No strings attached.
Let’s uncover hidden opportunities and plug your leaks.
📩 DM me “Free Audit” and I’ll personally check your listing, PPC structure, and keyword potential.
#AmazonGrowth #FreeAudit #BackendMatters #PPCThatWorks #launchlabmagic #dataoverguesswork
6 months ago | [YT] | 2
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Colin Raja
🚀 Amazon Already Gave Up On This Product… We Didn’t.
We took over a product with 7+ variations on Vendor Central doing just 2-3 sales a day.
Amazon had already moved on — the product was essentially abandoned. No ad support. No catalog love. No “bone to run.”
When we stepped in, it was a mess:
Backend? Completely broken. No keyword indexing.
Images? Horrible and outdated.
Listing structure? Disorganized.
Split reviews because of mismatched browse nodes.
Parent listing? Controlled by Amazon, not the brand. No way to manage it from Vendor Central.
Even worse — fixing anything in Vendor Central takes 14 days on average… compared to just 4–5 hours in Seller Central.
So we made a bold decision:
❌ Abandon the old parent listing.
✅ Split the variations.
✅ Rebuild the listing from scratch using multimodal semantic mapping to align with search intent.
✅ Optimize both backend and frontend, restructure the keyword groups by buyer segments, and reframe the entire launch based on keyword relevance, not just the product.
And the result?
🚀 From 2–3 sales/day to 36 sales/day average – with just PPC + backend + listing fixes.
⭐ Still holding a 4-star rating, despite everything.
The BIG lesson?
Stop listening to outdated YouTube guru strategies.
Amazon doesn’t reward products anymore — it rewards keywords.
This isn’t a product launch game — it’s a keyword launch strategy.
If you're not approaching your listings using the EQR Model:
Engineering: Backend data + keyword indexing
Quality: Frontend assets + semantic media alignment
Relevance: Keyword grouping by buyer segmentation
…then you're just guessing.
🔥 Most sellers are still launching with old algorithm strategies — and it’s killing their growth.
If this resonated with you, comment "EQR" and I’ll send you the application to join my exclusive monthly launch call.
If you’re seeing sales drop or lost your best seller products without warning, DM “Audit” and we’ll do a free listing audit to help.
Let’s fix what Amazon gave up on.
6 months ago | [YT] | 2
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