PageOptimizer Pro
PageOptimizer Pro (or POP) is a powerful suite of On Page SEO tools for SEOs and content teams to help create, optimize, and maintain high-performing content for Google with speed and accuracy.
Everyone knows you need well written content for good SEO, but how do you know if your content is well optimised in the eyes of Google? Page Optimizer makes it easy. Using hundreds of proprietary calculations Page Optimizer tells you how well your page is optimised for your keyword and exactly what to fix.
POP is the best choice for anyone who wants to create new content, content briefs, optimize existing content at speed and at scale, and monitor published content to ensure it stays on top.
PageOptimizer Pro
Most of the sites we've seen hit by recent Google updates all had issues with EEAT. It’s not a matter of "if'' but "when" your site will be checked for EEAT. Let’s break down each component of EEAT into a more detailed strategy so that you can keep your site safe from EEAT penalties:
Experience
It’s a BIG one for you if you run an affiliate site.
This is your actual experience or time doing something. Google builds up a picture of what your article and site are about by checking for context. Humanize your content. As an affiliate site, use language that shows your personal experience with a product:
❌Research indicates that...❌ >>> ✅ In my research, I found out... ✅
❌The product features a...❌ >>> ✅ When I used the product, I noticed it has... ✅
Expertise
Show Google that your experts are real humans that know what they talk about:
✔️Author bios with person schema that links to author’s Wikipedia/ Wikidata / Linkedin
✔️About Us page that shows collective expertise of your team
✔️Awards section with a list of team recognitions
✔️Credentials page for relevant certifications
✔️Event page with industry conferences you've attended or presented at
✔️Press mentions or interviews of your team
Authority
Google needs to know you are the go-to source in your industry:
✔️Topical authority & coverage
✔️Backlinks from authoritative and relevant sites
✔️Active comment section on your site
Trust
Indicators for Google that your website is real:
✔️Local address
✔️Contact information, especially for ecomm or YMYL topics
✔️More than one email listed on your site (not just a blank contact form)
✔️About the company page
✔️About the team page
✔️Organization schema
✔️Privacy policy
✔️Terms and conditions
✔️Refunds / returns / complaints
✔️Cookie notices
✔️GDPR
✔️ADA compliance if applicable
✔️Mobile friendly
✔️Limited 404s
✔️Limited broken links
✔️No 500s errors
✔️SSL certificate
While you need to tick off as many boxes as you can for each EEAT component, Trust remains the foundational EEAT principle. Remember that if you are not trustworthy in the first place, it doesn’t matter in Google’s eyes how much expertise, experience or authority you have.
2 years ago (edited) | [YT] | 4
View 0 replies
PageOptimizer Pro
Last week was the BIGGEST week for POP in 2022, with a long-awaited new feature release (watch the video - I can’t believe no other SEO tools do this).
Introducing POP Watchdog! 🚀
TL;DR
We all know Google is constantly changing and with it, so do your competitors.
So how do you hold your winning positions amidst all this change and uncertainty?
From now on, POP Watchdog (a new POP early warning system) will monitor SERPs for changes in competitors and for Google updates that throw off the SERPs.
THEN > Notify you via email and tell you exactly what to tweak on your page to bring it back to scientifically optimized perfection.
Now included in all POP plans.
👉 Try here: pageoptimizer.pro/
3 years ago | [YT] | 0
View 0 replies