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An Amazon expert helps sellers optimize their product listings, advertising campaigns, and overall performance on the platform. They offer services like account setup, product listing optimization, PPC advertising, product research, inventory management, and customer support. They keep up-to-date with Amazon's rules and policies to minimize the risk of account suspension. To become an expert, you need a deep understanding of Amazon's algorithms and advertising platforms, and many experts have a background in e-commerce or digital marketing. Hiring an Amazon expert can help maximize your performance on the platform.