Eric Lay
Everyone wants more B2B leads — we cracked the code.
My journey:
• 2014: Dropped out to pursue pro gaming
• 2015: Founded EZ Media, managing top gaming influencers
• 2018: Cofounded Ryujinclo, growing 1.3M+ followers
• 2023: Built one of Canada’s largest startup communities & launched Toronto Tech Fest
• 2024: Founded virio.ai to help B2B companies guarantee 3X ROI on GTM
I help companies transform marketing with B2B content strategies that actually drive revenue.
Here’s how to connect:
1. Follow me on LinkedIn for daily growth insights
2. Join curated events for top GTM execs & B2B founders → lu.ma/virio
3. Book a free GTM consultation → www.virio.ai
Not ready yet? Stick around — I share tips on B2B GTM, lead gen, startups, and building elite communities.
Want to turn your LinkedIn into a GTM machine? Email me: eric@virio.ai
Eric Lay
After 10 years of failed startups, I’ve finally found my life’s work.
Introducing Virio — the world’s first AI marketer for enterprise.
As a teen I built content that did 1B+ views/month…
…and made <$10K.
That is when I learned the hard truth:
Views ≠ Pipeline
Likes ≠ Revenue
I realized the problem wasn’t creating attention..
It was turning that attention into revenue.
Virio is built to solve exactly that.
1) Track your sales pipeline & marketing initiatives
2) Plan targeted content across your GTM team
3) Deploy messaging tailored to each decision maker
We’re giving away our 16,456-word playbook that has generated $50M+ in enterprise pipeline:
1) High-performing content broken down to the atomic level
2) GTM performance optimization
3) Step-by-step B2B content systems
Comment Virio below + connect with me and I’ll share it with you in a few minutes!
3 months ago | [YT] | 1
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Eric Lay
🚨 New office hours: 5AM – Midnight. 7 Days.
I came to SF for one reason: cracked builders. Here, months of progress happen in days.
While everyone’s in town for INBOUND, Virio HQ (Union Square) is open Aug 31–Sep 7. Snacks, drinks, founders, GTM execs.
Comment VIRIO if you want the address 👀
3 months ago | [YT] | 1
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Eric Lay
We skipped the $40K booth at INBOUND. We brought horses. 🐎
VIP rides by the Pacific. Cops stopped. Drivers filmed. Suddenly, I was “the horse guy.”
Was it perfect? No. Cleanup chaos. Tired horses. Nervous attendees. But everyone talked about us.
Marketing isn’t about being bigger. It’s about doing what no one else will.
3 months ago | [YT] | 3
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