I'm here to affirm you aren’t alone on the journey called life. You’re capable of big things.

At The Ajayi Effect, we specialize in crafting compelling narratives, empowering high-achieving women to own their stories, amplify their voices, and elevate their personal brands. Success isn’t just about working harder—it’s about aligning your goals, values, and vision to create lasting impact.

As a branding strategist and storyteller, I help you cut through the noise, communicate your unique value, and position yourself for opportunities that truly matter. Whether you’re building your personal brand, navigating transitions, or striving to stand out, I’m here to help you thrive authentically and unapologetically.

Here's the latest: theajayieffect.co/4h6Mvtr


theajayieffect

Carrying on!!! ✨️✨️✨️

2 days ago | [YT] | 1

theajayieffect

‪@teyanataylor‬ tore these ‪@VanityFair‬ pictures down! No notes. 😔😌

3 days ago | [YT] | 9

theajayieffect

When I think about the people I collaborated with through Airbnb.org, a few stand out for their brilliance. A few stand out for their heart. Yasmin was both. Check out the latest episode of Referred: bit.ly/4puJjvC

1 month ago | [YT] | 1

theajayieffect

From Love Island to workplace culture, referrals, and representation — Tori Mitchell kept it real. Her take on quiet leadership and community is one you’ll feel. Watch Episode 2 of Referred now, y'all. bit.ly/4roE5DI

1 month ago | [YT] | 1

theajayieffect

It’s been a long time coming — but Referred is finally here.

When I started this series, I wanted to create space to revisit the relationships and moments that shaped who I’ve become — the people who’ve challenged me, taught me, and reflected back what I most needed to see.

What's more, right now there is an urgency to lift individuals who are amazing within our community above all of the noise. This is my way of doing that.

In the debut episode, I sit down with my Libra sister and longtime collaborator, Whitney...

bit.ly/4qQLwTQ

2 months ago | [YT] | 2

theajayieffect

With you it's neither either or...cause nothing really matters...no moreeee...RIP D'Angelo 🖤

3 months ago | [YT] | 8

theajayieffect

Got a chance to moderate a panel during ‪@BlackweekOfficial‬ and it was EVERYTHING. The team and I also produced this incredible project in colab with ‪@colorofchange‬. It's called the, Toolkit for Digital Liberation: a resource offering tangible steps to report suppression on all platforms including (‪@YouTube‬), bias and to rebuild community networks while reclaiming digital equity. Scan the QR. It’s everything, y’all!

3 months ago | [YT] | 3

theajayieffect

It's Libra Season. Grab a slice of cake and lean in. 🎂

My mother taught me early—that I belonged at every table, that I was enough. This year, I’ve arrived at the same season of life she was in when she transitioned—and I feel her with me more than ever.

Now more than ever, it’s important that you double down and show up. People may try and shake what you know to be true about yourself (ain't that cray?! 👀 ). Stand ten toes down. Always be open to feedback but know what you know.

Find the communities, careers, relationships, and places that truly nourish you. You are who you are by design. When I show up aware, sure, and certain—it’s not performance. It’s my comfort zone. It’s in my DNA.

Here's to my mom. Here’s to another golden year. ✨

3 months ago | [YT] | 3

theajayieffect

Just...everything ❤️✨️👑

3 months ago | [YT] | 2