Stu McLaren
WHO IS STU MCLAREN?
Since 2008, Stu has been helping authors, speakers, coaches, consultants, creators, influencers and entrepreneurs transform what they know, love, and do into recurring revenue through memberships. Stu is also the Creator of The Membership Experience™ and Co-Founder of the membership and course platform, Membership.io (formerly Searchie).
👉 Thinking about a membership site? Get started NOW with this free step-by-step guide: membershipworkshop.com/guide
🎧 Binge listen to Stu's Marketing Your Business podcast: podcast.stu.me
🖥️ The BEST platform for running a membership ➡️ membership.io
Posts
Stu McLaren
Right before Christmas one year, I watched Gary Vee tell creators to grind on Friday nights.
I made the opposite call. Pick your values first. Then build a business that fits them.
The model should give you your life back, not take it.
Which part of your week is your current model stealing?
Follow @stumclaren for the alternative to grinding.
14 hours ago | [YT] | 2
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Stu McLaren
Joy Anderson ran a preschool for 10 years and ended up $400K in debt.
10 months after pivoting to a membership for preschool owners, her members multiplied 10x.
Today: over $3 million in revenue, and she takes off as many months as she wants.
What's the model you're running on right now? Compounding or rebuilding?
Follow @stumclaren for more case studies of normal creators building recurring revenue.
1 day ago | [YT] | 4
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Stu McLaren
Tracy Holmes had a list of 87 people and welcomed 100 members at launch.
Most creators are waiting for an audience they don't need.
What's the smallest list you've heard of someone launching with? Drop it below.
Follow @stumclaren for more on building a membership before you have a big audience.
2 days ago | [YT] | 1
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Stu McLaren
Your reach can vanish overnight, and there is nothing you can do about it.
Unless you start moving people off rented land.
Tracy Holmes proved it with a list of 87 people and 100 new members.
Which free resource could YOU put behind an opt-in this week? Tell me below.
Follow @stumclaren for more on building a list nobody can take from you.
3 days ago | [YT] | 0
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Stu McLaren
Tired of launching to *crickets*?
4 days ago | [YT] | 5
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Stu McLaren
Your buyer is already writing your sales copy for you.
You just have to find where she's typing it.
Which phrase from your buyer's mouth lives rent-free in your head? Tell me below.
5 days ago | [YT] | 5
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Stu McLaren
Your best marketing copy is already written. You didn't write it. Your customers did.
They typed it into a forum at 2am, in the exact words that reveal what they're really afraid of.
The method to find it and mirror it back is in these slides. Steal it today.
What's the one fear YOUR customer would never say out loud? Tell me below.
6 days ago | [YT] | 3
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Stu McLaren
The weirdest niche in my book is a beehive membership.
It's real. It works. And it outsells most creators who tried to be everything to everyone.
The internet is bigger than your imagination. Whatever you're into, somebody else is just as obsessed.
Which "too niche" idea have you been talking yourself out of?
1 week ago | [YT] | 6
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Stu McLaren
Are launches the WORST business model?
1 week ago | [YT] | 3
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Stu McLaren
Nobody buys your videos.
Nobody buys your PDFs.
Nobody buys your course.
They buy who they get to become on the other side of it.
The moment you start selling the transformation instead of the stuff, everything about your marketing gets easier.
What transformation does your work actually deliver?
Say it in one sentence 👇
1 week ago | [YT] | 2
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