Stu McLaren
WHO IS STU MCLAREN?
Since 2008, Stu has been helping authors, speakers, coaches, consultants, creators, influencers and entrepreneurs transform what they know, love, and do into recurring revenue through memberships. Stu is also the Creator of The Membership Experience™ and Co-Founder of the membership and course platform, Membership.io (formerly Searchie).
👉 Thinking about a membership site? Get started NOW with this free step-by-step guide: membershipworkshop.com/guide
🎧 Binge listen to Stu's Marketing Your Business podcast: podcast.stu.me
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Posts
Stu McLaren
The day I stopped selling all the time, sales went up.
Nobody believes me until they try it.
When people can buy anytime, they buy never.
A deadline, a vanishing bonus, or a closing window gives them a reason to move today.
Which would you try first on your offer? Tell me below.
2 weeks ago | [YT] | 9
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Stu McLaren
They don't buy because they understand you.
They buy when staying the same feels worse than changing.
So paint the cost of waiting as clearly as you paint the dream.
Then the choice makes itself.
What does "doing nothing" quietly cost YOUR people?
2 weeks ago | [YT] | 8
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Stu McLaren
A sales page isn't an essay. It's a list of answers.
Your reader is silently asking 7 questions before they buy.
Answer all 7 and the page sells.
Miss one and they stall in the gap, usually without even knowing why.
Which of the 7 did YOUR page skip?
Tell me in the comments.
3 weeks ago | [YT] | 5
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Stu McLaren
The fastest way to make a happy customer feel cheated is to drop your price after they buy.
Going up makes you look generous. Coming down does damage you can't undo.
So start lower than you think, and reward the people who get in early.
Which way have you moved your price before? Tell me below.
3 weeks ago | [YT] | 4
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Stu McLaren
Most people sell the ingredients and wonder why nobody's hungry.
The fix is two words you ask out loud about every single thing in your offer.
Do it once and the value stops being a price and starts being a reason to buy.
Which part of your offer never gets the credit it deserves? Tell me below.
3 weeks ago | [YT] | 3
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Stu McLaren
Your price isn't too high. The comparison around it is.
Give people the wrong thing to compare against and even a fair price feels painful. Give them the right one and it feels like a steal.
What's one offer you've talked yourself out of raising? Tell me below.
3 weeks ago | [YT] | 3
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Stu McLaren
Same thing you sell. One version gets ignored, one sells like crazy.
The difference is never the product. It's the offer wrapped around it.
Swipe for the 5 parts that make saying yes a no-brainer.
Which part are you missing right now? Tell me below.
3 weeks ago | [YT] | 5
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Stu McLaren
The sale you 'lost' was probably never a no.
It was a maybe with no reason to move.
The right bonus answers the objection. The deadline answers the procrastination. That's how you close the fence-sitters.
Which bonus is your offer missing right now?
3 weeks ago | [YT] | 3
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Stu McLaren
The stuff you sell and the thing people buy are two different things.
Most creators describe the product. Buyers only care about the after.
What's the real after you're selling? Tell me in the comments.
3 weeks ago | [YT] | 8
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Stu McLaren
Most creators write content that teaches and converts nothing.
The missing piece isn't a better idea. It's the shape.
Hook, Story, Lesson, Ask, Summary. In that order, every time.
Which step do YOU usually skip? Tell me in the comments.
4 weeks ago | [YT] | 4
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