When I took on the position at Sparkling 92.3 FM, I didn’t set out to ‘rebrand’ the station - I set out to find its story. The name itself, Sparkling, already carried a quiet metaphor: light, radiance, brilliance… but I wanted to go beyond the shimmer of a name to uncover its soul. So I set out to tell the story of the brand and to anchor that story in the metaphor of light.
I kept asking: What does it mean to sparkle? What would be the human story behind shimmers? I began weaving a narrative around light - not as ornamentation, but as identity; not as glamour, but as essence. That is how YOUR DAILY SPARK was born - a morning show that began as a motivational segment but quickly evolved into something deeper.
Today, YOUR DAILY SPARK is not just a radio show. It’s a voice at dawn challenging assumptions about success, beauty, and power. It’s a daily reflection helping people rethink what it truly means to ‘shine’ - not for vanity or applause, but as radiant expression of one’s gifts, values and influence in a way that uplifts others, transforms systems and advances the common good.
Each episode now presses into questions of human flourishing - how people, organizations, and communities can live more meaningfully and contribute more intentionally to their corner of the world. So when you tune in or binge, you’re not just hearing a broadcast - you are participating in a brand story: you’re stepping into becoming light in a world that desperately needs it.
Welcome to YOUR DAILY SPARK on Sparkling 92.3 FM - your radio, your shine.
Owwteebee pronounced O.T.B.
When I took on the position at Sparkling 92.3 FM, I didn’t set out to ‘rebrand’ the station - I set out to find its story. The name itself, Sparkling, already carried a quiet metaphor: light, radiance, brilliance… but I wanted to go beyond the shimmer of a name to uncover its soul. So I set out to tell the story of the brand and to anchor that story in the metaphor of light.
I kept asking: What does it mean to sparkle? What would be the human story behind shimmers? I began weaving a narrative around light - not as ornamentation, but as identity; not as glamour, but as essence. That is how YOUR DAILY SPARK was born - a morning show that began as a motivational segment but quickly evolved into something deeper.
Today, YOUR DAILY SPARK is not just a radio show. It’s a voice at dawn challenging assumptions about success, beauty, and power. It’s a daily reflection helping people rethink what it truly means to ‘shine’ - not for vanity or applause, but as radiant expression of one’s gifts, values and influence in a way that uplifts others, transforms systems and advances the common good.
Each episode now presses into questions of human flourishing - how people, organizations, and communities can live more meaningfully and contribute more intentionally to their corner of the world. So when you tune in or binge, you’re not just hearing a broadcast - you are participating in a brand story: you’re stepping into becoming light in a world that desperately needs it.
Welcome to YOUR DAILY SPARK on Sparkling 92.3 FM - your radio, your shine.
3 months ago | [YT] | 2
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