How to get better at email than 95% of marketers: - Study copywriting - Study hooks - Study flows -

Consistency Beats Perfection When it comes to email marketing (or any channel, really), it’s not

Elements of a killer email: 1

The Secret to Scale — Know Your Numbers, Trust the Process Scaling isn’t about luck or hype — it’s

Bad Copywriters Spend: - 5 minutes on the hook - 50 minutes on the body - 5 minutes editing Good

Scaling Isn’t Magic — It’s Math and Mindset Growth doesn’t happen by chance; it happens by clarity

The average conversion rate is 2%

Stay the Course As entrepreneurs, it’s easy to get distracted — new ideas, challenges, and

Good Offer = High Opt-In Rate

Easy sales format: - Make a bold claim - Tell a story about your offer - Explain the problem -

Most of sales is just: - Having an incredible offer - Having proof that it works - Getting it in

Do What Others Won’t The ad that changed everything for me wasn’t flashy, no high-end production,

Don't start over every time you write copy

When You’re Just Starting Out In the early stages, the biggest challenge isn’t always skill — it’s

Stand Out from the Crowd When everyone else is clicking “Apply Now,” do something different

Email marketing should drive 30-50% of your business's revenue

From Employee to Entrepreneur What started as a side hustle became a full-time agency

A copywriter isn't just a copywriter

Creative Ways to Land Your First Clients Don’t wait for opportunities, create them

How most agencies market: - Capture a lead - Send a few emails - Hope they book a call How elite

Paid as costs go up

Solving a problem is level 1

Copywriting Tips: Before you write, imagine yourself sitting across from the other person at a bar

Think about it: 👉 Only ~5% of traffic buys on the first visit

Hitting revenue targets becomes easy when you use math to manufacture the outcomes

Want to know if your email is really working? 📩 Start by checking revenue contribution — last 30/90

Complication kills sales

📧 The two biggest mistakes I see in email marketing… 1️⃣ No strategy

Email marketing helps you: - Get more people in your funnel (lead gen) - Convert more immediately

📧 Email = the overlooked growth lever

$3k/mo: "I'm a digital marketer." $10k/mo: "I'm an email marketer." $100k/mo: "I'm an email/sms

📩 Too many business owners treat email like guesswork

Copywriting isn't just about selling

🚀 Getting started with email doesn’t have to be complicated

Banger subject line ideas that work every time: - Personalized - Promotional - Funny - FOMO -

We live in a world of information overload

7 one-sentence email marketing tips: 1

Flows are one of the most powerful tools in marketing

The average eCommerce email open rate is 20%

🚀 Email is the most underestimated channel in e-commerce

Free, fast, and easy are the three most powerful words in marketing

💡 One email automation has generated over $50M in sales

I've had the audited 2500+ Klaviyo accounts

I sold my agency for seven figures

There is traffic flowing through your funnel Performance at each stage Some good, some bad My

Scaling an online business is easier with the right global team

I don't care how you get your traffic: - Twitter - LinkedIn - Instagram - TikTok - SEO - Paid

💡 Hiring Globally vs