We are dedicated to inspiring peak performance with bleeding edge science, earth grown nutrients, and time-tested strategies from top athletes and medical professionals. With our supplements, foods, and fitness equipment we will help you reach a new level of well-being we call Total Human Optimization.


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What Are Your Favorite Gym Hacks?

1 year ago | [YT] | 13

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Have you tried Hang Cleans before? Share your experiences below! #FitnessJourney #HangCleans

1 year ago | [YT] | 10

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What is the recommended approach for targeting the upper abs?
🎬 Watch: https://youtu.be/-6jT6jq5jx4

1 year ago | [YT] | 22

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Drumroll, please! 🥁
Unveiling the grand finale of our 12 Days of Fitness Giveaways from December - the mysterious 90 lb Bigfoot Primal Bell 🦍
We kept you in suspense about its epic paint job, and now the secret’s out. A huge congratulations to the winner, @1miketaylor 🏆👏

1 year ago | [YT] | 107

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💪 Why Watch?
• Gain insights into the mechanics of each swing.
• Learn the pros and cons of American vs. Russian styles.
• Discover which technique aligns best with your fitness objectives.

1 year ago | [YT] | 14

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: Which gym equipment do you prefer for strength training?
👉Try Alpha BRAIN for free: bit.ly/45eXg6w

1 year ago | [YT] | 16

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👊American vs Russian Kettlebell Swing👊

🎬 WATCH: https://youtu.be/Kdtjvr0s20E

• Gain insights into the mechanics of each swing.
• Learn the pros and cons of American vs. Russian styles.
• Discover which technique aligns best with your fitness objectives.

1 year ago (edited) | [YT] | 115

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What helps your brain work better and remember things?

👉Try Alpha BRAIN for free: bit.ly/45eXg6w

2 years ago | [YT] | 11

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New Year All You Sale Is Here 🎉👏 (bit.ly/41HqtH4)

Get the support you need to see your New Year fitness and wellness goals through with New Year All You. All throughout January, we’ve slashed prices on supplements, nutrition, digital workouts, and more to make getting healthier and more focused easier than ever.

New Year Savings:
🧠 15% Off Alpha BRAIN® Pre-Workout
🐟 20% Off Krill Oil
🍄 30% Off Shroom Tech® IMMUNE

Hurry! These deals are history at the end of the month.
bit.ly/41HqtH4

2 years ago (edited) | [YT] | 31

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🔥 Unlock Ultimate Neck Mobility!

🎬 WATCH: https://youtu.be/Y5k4WrlmZKc

Five essential neck mobility exercises to release tension, open up your shoulders, and prepare for a pain-free day or workout. 💪🏋️‍♀️
• Facial pulls for connective tissue warmth
• Neck tilts for lateral flexibility
• Shoulder rolls and circles to release tension
• Chicken wing stretch for upper back and neck relief
• Hands behind the back stretch for chest and trap release

2 years ago | [YT] | 82