Simple Sense for Small Business

You made a mistake. OR DID YOU? Here's the thing about the #BizGlitch366 project. Yes, it's about mistakes...in business. And they sting, because they're the ones that cost us $$ and can keep us up at night.

But um uh, Linda, some of the 𝑮𝑳𝑰𝑻𝑪𝑯𝑬𝑺 don't feel like mistakes; they look, sound, and feel like IDEAS. So what gives?

First, YOU'RE RIGHT. But here's what most people miss...
It's not just an idea. It's a BONUS idea wrapped INSIDE a mistake.

And if you don't unwrap it, you could be leaving the most valuable marketing intelligence of your business sitting on the table.

Because inside that "mistake" could be a/an:

✅ Gap in how you understand your ideal customer
✅ Blind spot in your target market
✅ Missing piece of your next best client
✅ Insight and hindsight to a robust marketing campaign that attracts the right people

The #BizGlitch366 project was built on one simple intention:

Mistakes are data.

And....IDEAS that started out as mistakes? That's GOLD.

Don't just fix the mistake
Don't just celebrate the idea
DO BOTH

Your next best client could be hiding in the glitch.

👇 Glitch #93 is just one of those ideas that evolved from a mistake: https://youtu.be/1rCCMT4B1X8

#BizGlitch366 #SmallBusiness #MarketingStrategy #IdealCustomer #TargetMarket #CustomerAvatar #SimpleSenseForSmallBusiness #BusinessMistakes #MarketingTips

2 days ago | [YT] | 3

Simple Sense for Small Business

I've stopped the tarot readings for business owners and potential mistakes and oversights we know can happen. I kinda miss it, but not many folks seem to notice. Did you see any of the Glitch Tarot readings?

4 days ago | [YT] | 9

Simple Sense for Small Business

First quarter's in the books! Glitch #90 👇

5 days ago | [YT] | 5

Simple Sense for Small Business

Yesterday, MILLIONS marched. Today, we spend with intention. The day AFTER #NoKingsDay (March 28th) is #MomAndPopShopDay (March 29th).

Coincidence? Some say there's no such thing.

We launched #BizGlitch366 in 2022. The battlefield hasn't changed, it's only gotten more lopsided. The reality in 2026:

✅ Wall Street profits? Relentless.
✅ Main Street? Gasping.
✅ 36 million small businesses strangled by high interest rates & trade chaos
✅ Bankruptcies climbing. Delinquencies rising.
✅ Private equity quietly rolling up everything, from fire trucks to youth sports

This isn't an accident. It's policy. Written for the uber-rich. By the uber-rich.
The antidote to an oligarchy? YOUR DOLLAR.

💵 #BuyLocal is economic resistance
💵 #EconomicBoycott starts at the register
💵 Mom & Pop shops ARE the #NoKings movement in commerce

The system is rigged. That's not a conspiracy, it's math.
What are YOU going to do about it TODAY?

📌 Shop local
📌 Share this

#SmallBusiness #MomAndPopShopDay #NoKingsDay #BuyLocal #EconomicBoycott #MainStreetNotWallStreet #SimpleSenseForSmallBusiness #BizGlitch366

6 days ago | [YT] | 6

Simple Sense for Small Business

HOW MANY YEARS must you keep your business documents? The answer most people hate: IT DEPENDS. Here's a breakdown.

BUSINESS / OPERATING RECORDS: Bank statements, credit card statements, canceled checks, cash receipts, generally retained for 7 years. Talk to your CPA/accountant, as it may vary depending on your specific tax situation.

TAX RECORDS: The length of time you should keep a document depends on the action, expense, or event the document records. Here's the breakdown:
✅ 3 years: Standard return with no issues
✅ 3 years from the later of the filing date or tax payment date if filing a claim for credit or refund
✅ 6 years: If the IRS suspects you underreported income by more than 25%
✅ 7 years if you file a claim for worthless securities or have a bad debt deduction
✅ Indefinitely If the IRS believes you filed a fraudulent return, there's no statute of limitations

*𝑷𝒍𝒆𝒂𝒔𝒆 𝒕𝒓𝒊𝒑𝒍𝒆 𝒄𝒉𝒆𝒄𝒌 𝒕𝒉𝒆𝒔𝒆 𝒈𝒖𝒊𝒅𝒆𝒍𝒊𝒏𝒆𝒔 𝒘𝒊𝒕𝒉 𝒕𝒉𝒆 𝒓𝒆𝒔𝒑𝒆𝒄𝒕𝒊𝒗𝒆 𝒈𝒐𝒗𝒆𝒓𝒏𝒎𝒆𝒏𝒕 𝒂𝒈𝒆𝒏𝒄𝒚.

👷 EMPLOYMENT / PAYROLL RECORDS: 𝓓𝓞𝓛 requires payroll records to be retained for a 3-year minimum. Employment tax records should be retained for at least **4 years** after the tax is due or paid, whichever is later.

🏢 CORPORATE / LEGAL RECORDS: Corporate records such as articles of incorporation, shareholder agreements, and meeting minutes should be stored permanently. These are foundational and critical for audits, litigation, or future corporate actions.

💻 ELECTRONIC RECORDS: All requirements that apply to hard copy books and records also apply to electronic storage systems. The system must index, store, preserve, retrieve, and reproduce records in legible format, and must provide a complete and accurate record accessible to the IRS.

🗑️ DON'T FORGET TO SHRED vs TRASH

⚠️ 𝑻𝒉𝒊𝒔 𝒊𝒔 𝒈𝒆𝒏𝒆𝒓𝒂𝒍 𝒈𝒖𝒊𝒅𝒂𝒏𝒄𝒆. 𝑪𝒐𝒏𝒔𝒖𝒍𝒕 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖𝒓 𝑪𝑷𝑨 𝒐𝒓 𝒂𝒕𝒕𝒐𝒓𝒏𝒆𝒚.

1 week ago | [YT] | 8

Simple Sense for Small Business

Gut feelings or great data? HAPPY ST. PATRICK'S DAY! 🍀

2 weeks ago (edited) | [YT] | 6

Simple Sense for Small Business

THIS WEEK'S GLITCHES for March 15th through March 21st:
🫟 #75 When was the last time you reviewed your tax return?
🫟 #76 How confident do you feel about selling your products/services?
🫟 #77 Do you trust your gut or do you manage based on metrics?
🫟 #78 Do you buy branded merchandise (merch, swag) for your business?
🫟 #79 Are you convinced you have your pulse on the latest & greatest in your industry or marketplace?
🫟 #80 Is your phone greeting "meh?"
🫟 #81 What boundaries are you exercising when agreeing to work with a prospect?

2 weeks ago | [YT] | 7

Simple Sense for Small Business

Sales. It's a "4-letter word." And yet can do so much for a small business and the mindset of a small business owner.

2 weeks ago | [YT] | 7

Simple Sense for Small Business

Let's talk about what nobody in a suit wants to say out loud. The stock market is at record highs. And you're still struggling to make payroll, keep the lights on, and hold your team together. And somehow YOU are the problem? Nope.

UCLA just published research confirming what small business owners have known in their bones for years. Wall Street and Main Street are not the same economy. They haven't been for a long time. The wealth goes up. The jobs don't follow. The profits get pocketed. The buybacks happen.

And small business owners get a lecture about capitalism while the people at the top rewrite the rules in real time to protect their own interests.
💰Now, add mass deportations, pulling workers out of small businesses overnight
💰Add tariff chaos, making inventory unpredictable and expensive
💰Add federal contracts being cancelled
💰Add gutting agencies (SBA) that small businesses actually depend on

This is not a cycle. This is a deliberate restructuring of who the economy is allowed to work for.

Small businesses create nearly 3 jobs for every new business that opens. THREE.
Meanwhile a 1% jump in the S&P 500 moves the broader economy by less than a tenth of a percent.

YOU are the economy. Not them. And the sooner small business owners stop waiting for Wall Street to save them and start demanding policies that actually serve Main Street, the better.

🔥 We're fired up. You should be too.🔗 www.godaddy.com/research/what-small-businesses-tel…

So what can YOU actually do about it? More than you think. As a constituent, contact your elected officials. The pressure is the point. You could also text "SIGN PRPYIZ" to 50409. This is a petition I wrote when the new SBA administrator fired 43% of personnel.

Politicians love to call small businesses the backbone of the economy. It's time we made them prove it. Sign. Share. Make noise.➡️ resist.bot/petitions/PRPYIZ

3 weeks ago | [YT] | 7

Simple Sense for Small Business

This makes sense if you watched yesterday's Glitch....

3 weeks ago | [YT] | 5