There is a Powerful method to shape someone's perception of value or price, this is called Anchoring.
Anchoring involves presenting an initial reference point that influences judgments. Suppose you are selling a product and you want to maximize its perceived value. Start with showing a higher-priced alternative before showing the actual price, this higher reference point will anchor the perception making the real price more enticing and normal.
Let's say you're selling a leather jacket for $225. Begin by showing a luxury leather jacket that is for $425 highlighting the material used, Then Reveal your product at $225 the anchoring effect will make it seem like a great deal increasing your chances at sales. So if you want to know something interesting
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There is a Powerful method to shape someone's perception of value or price, this is called Anchoring.
Anchoring involves presenting an initial reference point that influences judgments. Suppose you are selling a product and you want to maximize its perceived value. Start with showing a higher-priced alternative before showing the actual price, this higher reference point will anchor the perception making the real price more enticing and normal.
Let's say you're selling a leather jacket for $225. Begin by showing a luxury leather jacket that is for $425 highlighting the material used, Then Reveal your product at $225 the anchoring effect will make it seem like a great deal increasing your chances at sales. So if you want to know something interesting
1 year ago | [YT] | 2
View 0 replies
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