The Tiffany’s of first bras without the price tag! Every bra comes packaged in our signature celebration box tied with a pink bow 🎀

***Use code PINKBOW for 10% off your first order!

We believe growing up is great and it’s a reason to celebrate! Make this memory with your daughter today!

Why Her-Rah?

We are the only first bra company with patented, interchangeable straps. Straps that are made to be seen. Check out our exclusive line of convertible, tank top quality straps. You can mix and match to your mood, outfit or even your bestie!

Cute, Comfortable Confidence:
Sleep in comfort, padded and/or unpadded confidence, along with cute, classic, age appropriate styles.

Always free shipping AND returns!

Unmatched 30 day WEAR, WASH, LOVE assurance!!!!

Check out the Her-Rah! Difference today!