Shelf-stable cakes are designed for consistency and long storage. To achieve that, they often rely on preservatives, stabilisers, pre-made mixes, and icings that can sit for weeks without changing texture or taste. That system works for mass production and convenience — but it's not how real, fresh food is traditionally made.
Home baking works very differently. We don't bake in bulk because we never know when the next order is coming.
Ingredients are bought in small batches to make sure they're always fresh and actually used. Buying smaller is more expensive, but it allows us to maintain quality, avoid waste, and bake with intention rather than shortcuts.
We use real ingredients — real eggs, real sugar, real flour, real water, real oil, and real butter. No cake mixes with long expiry dates. No pre-made icings designed to last.
Cakes are baked only after you place your order, which is why they don't have a long shelf life - they're made to be eaten and enjoyed, not stored.
Every order is created for one person's event. One vision.One moment.
That's why home-baked cakes are priced differently - because they are tailored creations, closer to handmade art than factory food.
Cheap isn't always better. And when your health, your celebration, and your experience are concerned, quality matters.
BakedbyFranny
Happy New Month! Let’s do February together again, shall we? #cake
1 week ago | [YT] | 0
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BakedbyFranny
Day 4: No Hate, But Honestly 😊
Shelf-stable cakes are designed for consistency and long storage. To achieve that, they often rely on preservatives, stabilisers, pre-made mixes, and icings that can sit for weeks without changing texture or taste. That system works for mass production and convenience — but it's not how real, fresh food is traditionally made.
Home baking works very differently. We don't bake in bulk because we never know when the next order is coming.
Ingredients are bought in small batches to make sure they're always fresh and actually used. Buying smaller is more expensive, but it allows us to maintain quality, avoid waste, and bake with intention rather than shortcuts.
We use real ingredients — real eggs, real sugar, real flour, real water, real oil, and real butter. No cake mixes with long expiry dates. No pre-made icings designed to last.
Cakes are baked only after you place your order, which is why they don't have a long shelf life - they're made to be eaten and enjoyed, not stored.
Every order is created for one person's event. One vision.One moment.
That's why home-baked cakes are priced differently - because they are tailored creations, closer to handmade art than factory food.
Cheap isn't always better. And when your health, your celebration, and your experience are concerned, quality matters.
#Homebaker #storeboughtcake #cakemix #freshcake #qualitycakes
1 month ago | [YT] | 2
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BakedbyFranny
DAY 1: Who Is a Home Baker? 🍰
A home baker is more than “someone who bakes at home.”
We run full businesses and are often trained in multiple ways—sometimes even beyond traditional institutions.
This series is about sharing what home bakers actually do, why our work matters, and what goes into every order you place.
Welcome to Day 1 🤍
#homebaker
1 month ago | [YT] | 2
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BakedbyFranny
Let’s do this again!
1 month ago | [YT] | 0
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BakedbyFranny
This holiday season! Order now if you’re in the Leeds area! 💕🥳😂
2 months ago | [YT] | 1
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BakedbyFranny
Mum made me get a stand mixer — 15 cakes later, best decision ever! @Dunelm #standmixer #easybaking #newbaker #piping
7 months ago | [YT] | 2
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