People think authority online comes from numbers. But I learned it starts earlier than that.
When I had just 2,000 followers, I was already getting invited to events, meeting successful entrepreneurs, and even meeting my fiancé - all through Instagram. (It's the best dating app by far)
Not because I was “big.”
But because my content looked cinematic, intentional, and high quality.
That’s when I realized something: Aesthetic is authority.
People don’t actually measure you by followers. They judge you by how you present yourself.
If your brand looks like you matter, people will treat you like you matter - long before the numbers show it.
That’s what “Aesthetic Authority” really is: credibility created through perception, not scale.
It’s the shortcut most people overlook while chasing bigger numbers.
Houston Kold
People think authority online comes from numbers. But I learned it starts earlier than that.
When I had just 2,000 followers, I was already getting invited to events, meeting successful entrepreneurs, and even meeting my fiancé - all through Instagram. (It's the best dating app by far)
Not because I was “big.”
But because my content looked cinematic, intentional, and high quality.
That’s when I realized something: Aesthetic is authority.
People don’t actually measure you by followers. They judge you by how you present yourself.
If your brand looks like you matter, people will treat you like you matter - long before the numbers show it.
That’s what “Aesthetic Authority” really is: credibility created through perception, not scale.
It’s the shortcut most people overlook while chasing bigger numbers.
2 months ago | [YT] | 1
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Houston Kold
No team.
No sales calls.
No chasing.
Just value and vibes.
That's my plan to build a $1M/Year Solo Creator business.
3 months ago | [YT] | 8
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Houston Kold
For November, I’m committing to post at least 4 YouTube videos.
What are you working on?
1 year ago | [YT] | 8
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Houston Kold
Eminem or Kendrick Lamar?
1 year ago | [YT] | 4
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Houston Kold
Do you watch anime?
1 year ago | [YT] | 7
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Houston Kold
Do your prefer Sushi or Italian?
1 year ago | [YT] | 2
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Houston Kold
What's holding you back from making money with your personal brand?
1 year ago | [YT] | 3
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Houston Kold
Your preferred platform?
1 year ago | [YT] | 6
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Houston Kold
If you're looking to start attracting your crowd/tribe/fans - you'll want to watch this.
In 2024 there will be a flood of new Mediocre Personal Brands, this will help you not to become one of them.
2 years ago (edited) | [YT] | 2
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