WatchAdvisor

It's Saturday evening, time to listen to some good music... A caliber whose balance oscillates at 28,800 vph or 36,000 vph has its own rhythm, sounds different... Besides watches and a few other things, music is incredibly important to me. Even as a teenager, I used to listen to the cult radio station Radio Luxembourg illegally on medium wave and headphones at night in the Jesuit boarding school in the late 1970s... Later, I hosted radio shows, worked as a DJ, was always ahead of my time musically, and hated nothing more than the despicable sound of the charts and the musical taste of public radio stations... I live and lived in Vienna... Back then, I used to drive all the way to Munich to buy records at the legendary WOM "World of Music." They simply had EVERYTHING. They were light years ahead of their time... This is my playlist, currently 690 tracks, which, in my humble opinion, reflects some of the best music there is, if you spent the best days of your youth in the 1980s, are on the same wavelength, and have remained young at heart to this day. If you're younger and not blinded by the dreary radio charts, then you'll like this music too... Just give it a try! #wherethewatchesarethestars and sometimes good music* too...

*The latter is, of course, a matter of taste...

Here's the link to my Apple Playlist...

music.apple.com/at/playlist/aeelex-the-antidote-th…

Enjoy the groove and don’t hesitate to share some thoughts with me…

1 month ago | [YT] | 24

WatchAdvisor

📢 Analog only! We sat down with Karl-Friedrich Scheufele (Co-President of Chopard and owner of Chronométrie Ferdinand Berthoud) to unpack Naissance d’une Montre 3 (NM3) — a project built entirely by hand with conventional watchmaking tools: no CNC, no CAD, no computers. From fusee-and-chain to a Guillaume balance, discover why NM3 matters for the future of traditional high watchmaking.
🎥 Watch now on WatchAdvisor — where the watches are the stars.

#WatchAdvisor #wherethewatchesarethestars #FerdinandBerthoud #KarlFriedrichScheufele #Chopard #NM3 #NaissanceduneMontre #HandMade #NoCNC #TraditionalWatchmaking #HauteHorlogerie #SwissWatches #Horology ‪@FerdinandberthoudCh‬

https://youtu.be/HIQOk7rtuLQ

1 month ago | [YT] | 9

WatchAdvisor

The U.S. has imposed a 39% tariff on Swiss imports (incl. watches), in force since Aug 7, 2025. Early signals point to price increases in the U.S., inventory reshuffling, and buyers reconsidering where and what to purchase.
Switzerland is seeking a negotiated fix, but for now the market is adjusting in real time. We want to hear how you plan to navigate this shift so we can report the real collector view on WatchAdvisor.

Analysts and trade press expect double-digit U.S. price moves (≈12–22%), some brands have already tweaked U.S. pricing and pulled forward shipments ahead of the deadline—signs this will touch both entry and high-end segments. Your votes will help us track the impact across the community.

!!!!! This is NOT a political discussion—please keep comments focused on collector impact and buying behavior. !!!!!

#WatchAdvisor #wherethewatchesarethestars

What should brands do in the U.S. right now?

1 month ago | [YT] | 22

WatchAdvisor

The U.S. has imposed a 39% tariff on Swiss imports (incl. watches), in force since Aug 7, 2025. Early signals point to price increases in the U.S., inventory reshuffling, and buyers reconsidering where and what to purchase.
Switzerland is seeking a negotiated fix, but for now the market is adjusting in real time. We want to hear how you plan to navigate this shift so we can report the real collector view on WatchAdvisor.

Analysts and trade press expect double-digit U.S. price moves (≈12–22%), some brands have already tweaked U.S. pricing and pulled forward shipments ahead of the deadline—signs this will touch both entry and high-end segments. Your votes will help us track the impact across the community.

!!!!! This is NOT a political discussion—please keep comments focused on collector impact and buying behavior. !!!!!

#WatchAdvisor #wherethewatchesarethestars

Does the tariff push you to consider alternatives to Swiss?

1 month ago | [YT] | 7

WatchAdvisor

The U.S. has imposed a 39% tariff on Swiss imports (incl. watches), in force since Aug 7, 2025. Early signals point to price increases in the U.S., inventory reshuffling, and buyers reconsidering where and what to purchase.
Switzerland is seeking a negotiated fix, but for now the market is adjusting in real time. We want to hear how you plan to navigate this shift so we can report the real collector view on WatchAdvisor.

Analysts and trade press expect double-digit U.S. price moves (≈12–22%), some brands have already tweaked U.S. pricing and pulled forward shipments ahead of the deadline—signs this will touch both entry and high-end segments. Your votes will help us track the impact across the community.

!!!!! This is NOT a political discussion—please keep comments focused on collector impact and buying behavior. !!!!!

#WatchAdvisor #wherethewatchesarethestars

Where would you source your next piece under the new tariff reality?

1 month ago | [YT] | 15

WatchAdvisor

The U.S. has imposed a 39% tariff on Swiss imports (incl. watches), in force since Aug 7, 2025. Early signals point to price increases in the U.S., inventory reshuffling, and buyers reconsidering where and what to purchase. 
Switzerland is seeking a negotiated fix, but for now the market is adjusting in real time. We want to hear how you plan to navigate this shift so we can report the real collector view on WatchAdvisor.

Analysts and trade press expect double-digit U.S. price moves (≈12–22%), some brands have already tweaked U.S. pricing and pulled forward shipments ahead of the deadline—signs this will touch both entry and high-end segments. Your votes will help us track the impact across the community.

!!!!! This is NOT a political discussion—please keep comments focused on collector impact and buying behavior. !!!!!

#WatchAdvisor #wherethewatchesarethestars

If U.S. prices on Swiss watches rise ~12–22%, how does that change your next purchase?

1 month ago | [YT] | 7

WatchAdvisor

✨ Redefining Luxury – The Parmigiani Fleurier Way
In our latest WatchAdvisor interview, filmed in 4K, Guido Terreni, CEO of Parmigiani Fleurier, shares his vision of “private luxury” — a refined, discreet, no-show-off approach to elegance that is reshaping Haute Horlogerie.

🎥 Discover how Parmigiani is setting new standards for what true luxury means today.

Watch now on WatchAdvisor – where the watches are the stars.

#WatchAdvisor #wherethewatchesarethestars #Parmigiani #GuidoTerreni #ParmigianiFleurier #LuxuryWatches #PrivateLuxury #RedefiningLuxury #HauteHorlogerie #SwissWatches #WatchCollectors #Horology

https://youtu.be/5UZomxg2XVM

1 month ago | [YT] | 5

WatchAdvisor

✨ Cartier The Icon of Style … In this new WatchAdvisor interview, I speak with Pierre Rainero, the brilliant mind behind Cartier’s timeless aesthetic and Director of Style and Heritage. We talk about what makes Cartier so enduringly elegant, the Maison’s design DNA, and why it remains one of the most admired names in the world of luxury.

🎥 Watch now in 4K — only on WatchAdvisor, where the watches are the stars.

#WatchAdvisor #wherethewatchesarethestars #Cartier #PierreRainero #LuxuryWatches #CartierStyle #CartierHeritage #HauteHorlogerie #WatchCollectors #SwissWatches #LuxuryDesign #WatchInterview

2 months ago | [YT] | 5

WatchAdvisor

✨ It’s become a good old tradition — every year at Watches and Wonders, I sit down with Wilhelm Schmid, CEO of A. Lange & Söhne, for a genuine conversation about watches, craft, and Saxon spirit.

This year’s talk is no different — new watches, honest insights, and a warm chat between friends. Don’t miss it!
🎥 Watch now on WatchAdvisor — where the watches are the stars.

https://youtu.be/XIqEQ9FhQ28

#WatchAdvisor #wherethewatchesarethestars #ALangeSohne #WilhelmSchmid #WatchesAndWonders #HauteHorlogerie #GermanWatchmaking #LuxuryWatches #WatchCollectors #Horology

3 months ago | [YT] | 9

WatchAdvisor

🆕 New CEO, new vision — and 20 years of the Big Bang.
Julien Tornare, the newly appointed CEO of Hublot, joins WatchAdvisor to talk about the future of the brand, his strategy for repositioning, and how the iconic Big Bang will evolve as it celebrates two decades of bold watchmaking.

What’s next for Hublot? 🎥 Watch the full interview filmed in 4K now!

#WatchAdvisor #wherethewatchesarethestars #JulienTornare #Hublot #BigBang20 #BigBangAnniversary #LuxuryWatches #SwissWatches #HublotCEO #WatchInterview #Horology ‪@hublot‬


https://youtu.be/8PONxw2m2wc?si=DLvcZ...

4 months ago | [YT] | 9